While social media has presented a new valuable and effective means of connecting with and learning about consumers it has also brought with it potential threats that organizations must prepare for and handle whether they are actively participating in social conversations or merely watching from the sidelines.
Previously, we discussed six social media threats that present real risks for enterprises. Now we will discuss best practices that you can implement to mitigate and even eliminate these threats when possible. Of course it isn’t reasonable to think you can plan for every situation that may arise, but by setting the stage ahead of time and taking the necessary precautions, you can minimize the impact should something occur.
Olympics Get Proactive Issuing Social Media Guidelines
Posted by Jackie Kmetz on January 13, 2012The organizers of the London Olympics, scheduled for July 27th-August 12th, have made a smart move by issuing a set of Social Media Guidelines for everyone participating. Considering the sheer volumes of folks involved and the instant visibility of good and bad events on a global scale this is a very well-thought out proactive move by the London Organising Committee. In addition to the 13,500 troops that will be in force on guard duty, over 70,000 unpaid volunteers are expected to help run the London Olympic Games.
The guidelines have been issued to address security issues as well as to protect the commercial interests of sponsors. According to the guidelines, volunteers are forbidden to disclose any information about their own personal role, their location or any information about athletes, celebrities or visiting dignitaries. This includes posting any pictures, videos or statements about VIPs who may be visiting athletes “backstage” as well as any images of the back stage areas itself. Read more…