All marketers are involved in communications at some level. It is the nature of our business – whether it means communicating through PR, web sites, emails, or marketing collateral. We often talk to customers and prospects about the value of measuring communications effectiveness through social media intelligence and social media data.
There are two specific pivots on this: What is resonating and with which audiences. Based on the prevalence of the topic, we conducted a webcast on May 20th with Katie Paine, CEO of Paine Publishing and a recognized thought leader on the subject of measurement.
Proving that it is not only PR that cares about measuring communications, we had people from the following functional areas join us. More and more, people from roles such as Market Research and Product Marketing are playing an active role in communications.