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Visible Adds Next Gen Search and Post Scheduling for Twitter and Facebook

Posted by Laura van Dijken on April 22, 2013

Visible prides itself on being laser-focused on continuous innovation and helping our customers drive business value from social media insights and engagement. The April product release includes some exciting new capabilities that help you save time and be more productive.

Get to relevant data faster with a simplified, cutting-edge search experience.
Automate outbound messaging and provide a continuous social presence with new post scheduling.

Cutting-Edge Search Experience

Visible Intelligence (VI) has added some innovative features which make it easier than ever to create and edit search queries. Now, whether you are relatively new to creating searches, or consider yourself an expert, VI makes it easy to find the data you need quickly. Specifically you can:

Browse available data quickly with Guided Navigation – Now you get a preview of available data results for your topic so you can assess what to drill into next.
Easily create and edit search queries with Advanced Search – You can now configure your searches without having to be a Boolean logic expert.
- The Guided Search Query creation option lets you simply type in the words to include and exclude and a search string is automatically generated for you!
- Search gurus can now see all filters at once, make multiple filter changes simultaneously and make changes directly in the keyword entry box.
Effortlessly get to segmented data across multiple searches with Search Categories, a new custom data filter or group of key words that can be applied across search topics.
- Faster, repeatable way to drill into data by applying a category across topics – for example you can create an advocates category and apply that to multiple brands to see related posts in an instant.
- Easier than constantly having to maintain and modify multiple search queries as things change (i.e. model years or target segments).

Automated Facebook and Twitter Post Scheduling

Visible Intelligence now has post scheduling so you can continue to connect with your fans and followers whether you are in the office, or not. No need to worry when you are on vacation or juggling multiple projects.

Predefine when Tweets and Facebook posts are sent out, thereby improving time management and easing the stress of missed communications.
Just set the time and date the messages should post and they will be sent out automatically.
Outbound messages are tracked and changes or deletions can be made as needed.
Scheduled post viewing and management can be designated to specific users

Learn More

Visit the release page to read and download full release notes for this update.

Interested in learning more about Visible or trying it out for yourself? Sign up for your free trial!

Comments: 0

Webcast: The Secret to Success in Social Media Monitoring & Analysis

Posted by Laura van Dijken on April 17, 2013

Join us on May 1 for our next webcast!

Gleaning actionable insights from social data requires the right technology. It also requires the right expertise. Companies need people who understand search structures and linguistics, who can conduct quantitative and qualitative analysis, and who possess a certain level of industry and brand category knowledge. By putting the right people in the driver’s seat, companies are able to uncover the insights that truly matter – insights that can have a measurable impact on company revenue and profitability.

Jeff Zabin, bestselling business author, research director at Gleanster, and a leading authority on social media monitoring and analysis, will share his perspective on why technology by itself is only half the problem solved when it comes to generating actionable insights from social data. He will also share fresh research findings regarding best practices in listening to the voice of the customer across the vast universe of social media, based on the experiences of more than 250 companies.

Joining Jeff will be Omri Duek, Director of Insight Services at Visible Technologies, who will share his team’s experiences in helping some of the world’s largest and most preeminent brands leverage social data to their advantage.

Comments: 2

#MarchMadness on Twitter: Who Are the Social Cinderellas? #Infographic

Posted by Laura van Dijken on March 27, 2013

March madness is one of my favorite events of the year. As a Big Ten alumni I always hope that my school will make it to the finals and I follow the games closely. It is also fun to see how these games drive social conversations online. Between rabid sports fans and passionate alumni, these games create lots of excitement and discussions!

While I have my personal favorites (hint: Michigan and Indiana), we used Visible Intelligence to take a look back at the second round leading to the Sweet Sixteen. We know who won in our basketball brackets, but what about the Twitter tournament? Who was mentioned most and who won the the social hearts and minds of basketball fans?

As you can see in the infographic below, created with ExactTarget, there were winners, losers, cinderella stories and underdogs.

Highlights:

In the top two regions, Oregon and Michigan (Go Blue!) are always among the top schools when it comes to social media in college sports
Duke and North Carolina are huge rivals with huge fanbases, so it’s no surprise that these two schools are popular on Twitter
In the bottom half of the bracket, Gonzaga (the ultimate Cinderella and often fan-favorite) had the most mentions in the west region
Marquette (who won on a buzzer-beater) had the most mentions overall

What happens on the court may not always reflect who wins on Twitter. Teams with large fan bases and active social media accounts did well. Games with high drama and exciting finishes had more mentions. Bring on the Sweet Sixteen and Elite Eight!

March Madness Round 2 Twitter winners

Comments: 1

Top 5 Challenges of Social Data Integration, Part 4

Posted by Jackie Kmetz on February 29, 2012

The benefits of integrating social data into your existing business CRM data are tangible and plentiful. Social media is powerful, but it is ten times more informative and actionable when combined with traditional media, existing systems and emerging technologies like mobile. In this final post in our series we will look at the fifth and most cost prohibitive challenge for businesses integrating social media if they choose to do it on their own.

For reference, in part 1, we looked at the challenges of enormous social data volumes that can easily overwhelm enterprise systems and put the rest of their organization at risk. In part 2, the difficulties of managing unstructured social data as well as the new methods and standards of accessing social data were addressed. In the last post, part 3, we covered the challenges of cleaning, organizing and enriching social data to make it useful and meaningful. Let’s take a look at the fifth of the most notable challenges to integrating social media data into your business and how Visible® can help. Read more…

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Top 5 Challenges of Social Data Integration, Part 3

Posted by Jackie Kmetz on February 22, 2012

Today’s companies understand the importance of listening to their customers and value social media’s role in the listening process. But blending social data into the mix of business data you are already managing is nearly impossible if the data is not consistent, clean and formatted in a way that allows you to slice, dice and pivot on the aspects that are meaningful to you. In our last post we looked at the two more challenges businesses face when looking at integrating social data into their current systems—the processing the volumes of data to make it useful and having the technical expertise and requirements to build and maintain the systems required to accomplish these tasks. Let’s take a look at the next challenge. Read more…

Comments: 0

Top 5 Challenges of Social Data Integration, Part 2

Posted by Jackie Kmetz on February 17, 2012

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help. Enterprises looking to accomplish this on their own face some intense hurdles. In part one of our Challenges of Social Data Integration Series we looked at the first challenge businesses face when looking at integrating social data into their current systems—dealing with the enormous volume of information and how easily that deluge of data can overwhelm existing business systems.

Top 5 Challenges of Social Data Integration, Part 1

Posted by Jackie Kmetz on February 9, 2012

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to your CRM and to marry traditional metrics like Web traffic and sales data to social discussions and activities. Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.

Let’s take a look at five of the most notable challenges to integrating social media data into your business and how Visible® can help.

Never Done Learning: How I Became a Machine Learning Enthusiast

Posted by Lucas Parker on December 15, 2011

Summary: Encouraged by Shawn Rutledge, Chief Scientist at Visible Technologies, several engineers within the company participated in Stanford’s free online Machine Learning course. Lucas Parker, Lead Software Development Engineer at Visible, relates his experiences as a newcomer to machine learning, comparing them to the challenges of social media monitoring. Additionally, both Shawn and Lucas take part in an online machine learning competition, showing that experience is a significant factor in the effectiveness of building and applying the sorts of analytical models that bring value to Visible’s customers.

It was September 9^th of this year that Shawn Rutledge, Chief Scientist and head of the Core Technology team at Visible, gave the clarion call to our engineering team to participate in Stanford’s forthcoming experiment in online learning – namely the Machine Learning class taught by Professor Andrew Ng. A few of us heard the call and rushed into a learning experience that drew us into a discipline outside the typical realm of software engineering. Shawn organized the email discussion group and helped to answer questions along the way as we all became neophytes in the esoteric field that helps to differentiate Visible Technologies in the budding industry of social media monitoring and analytics.