Last week, Brian Solis from Altimeter presented his thoughts about the True Power of Employee Advocacy. If you missed it, you can access the webinar and the slides in our resources library http://www.visibletechnologies.com/resources/webinars/.
What was shocking to me was a statistic that Brian shared about the number of social media incidents that were reported in the Social Business Survey conducted by Altimeter. In 2012, a majority of companies (51%) indicated that they had at least one violation of their organization’s social media policy. There were some great examples of these types of incidents shared during the webinar. These were the types of stories that make marketers chuckle, yet sigh in relief that their company was not involved.
It was interesting to hear that 37% of companies rate their employees’ knowledge of social media usage and related policies as “poor” or “very poor”. Meanwhile they indicate that only 27% of employees are aware and trained on their company’s social media usage policies Clearly, there are some opportunities for improvement.
However, there is an opportunity to go beyond handing out some corporate policies about social media. Brian had some great points about the need to engage internally before engaging externally. Developing and clearly communicating your brand’s personality and your company’s social business strategy can arm employees with the knowledge of why the company is setting out to engage on social media channels and the value for customers and stakeholders. A great way to go beyond “do no harm” to true employee advocacy. Listen to the webinar to learn more about employee advocacy from Brian Solis.
Our CMO’s Perspective on Social Intelligence: The Next Frontier
Posted by Ellen Enrico on April 21, 2011This week, our own CMO, Debbie DeGabrielle, was featured in Dashboard Insight on the topic of Social Intelligence. You can find an excerpt and link to the full article below:
To create a stronger business that is able to better respond to market needs, a growing number of marketers are leveraging Social Intelligence to better understand where, when and how to reach their target audiences. Forrester defines Social Intelligence as, ’the concept of turning social media data into actionable marketing and business strategy.’ Social Intelligence, in particular, can be transformative for business. It’s what a company needs to maintain meaningful, productive relationships with not only current and potential customers, but also employees, partners, and any other relevant group interacting with the organization – as well as with each other – through social channels.
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