As brands become more aware of the importance of “listening” and customer engagement, they must determine which social media monitoring solution is right for them. Amidst the competitive landscape of listening platforms available, we’re happy to have been included in the recently published Gleanster Benchmark Report as a leading provider of Social Intelligence solutions. Visible Intelligence ranked in the top tier for features and functionality. You can download the full report here or via our home page.
All posts tagged Social Intelligence
Today, WOMMA (Word of Mouth Marketing Association) featured our CMO, Debbie DeGabrielle and her perspective on Social Intelligence as the next business frontier on their “All Things WOM” blog. Below is an excerpt from this post as well as a link to the full commentary.
In case you haven’t been keeping up with @Visible_Tech on Twitter, we’re in San Francisco this week at MediaPost’s OMMA Global 2011! It’s been a great conference so far – the track sessions have genuinely informative, the buzz yesterday was palpable and attendees are truly engaged – both in person at panels and sharing insights on Twitter with the #OMMAGlobal hashtag. We’re also loving the new, comfy couches for networking at the periphery of the Networking Lounge! As attendee @amyfjackson tweeted, the conference feels “consistent with themes of engagement and social.”
This year, OMMA Global is investigating the great “disrupters” of media: Today’s consumers, who are taking technology’s place to upend the status-quo, demanding authentic engagement and valuable content on more platforms than ever before. As the conference’s tagline stats, businesses now find themselves in “The Great Race” to catch up to consumers.
For a few years now, Social Media Monitoring has been a departmental activity, driven mostly by marketing curiosity about brand and competitors. Like almost everything else related to social media however, this is changing, and quickly. As more and more companies face the reality that social media is substance not fad, and Social Intelligence is more than just awareness of consumer sentiment, the enterprise is beginning to weigh in on the selection process for technology and vendors.
For a variety of reasons, the coordinated enterprise choice for go-to Social Intelligence technology will probably not be the same as the isolated departmental choice. For departments experimenting with social media, simplicity and price will often carry the day in the selection process; but for the enterprise, priorities are very different, with essential characteristics such as scalability, flexibility, reliability and integrate-ability, trumping more narrow departmental concerns. I’ll examine each of these attributes in an enterprise context.
In last week’s blog posts, members of my team recapped their sections of our first Webcast kicking off 2011 with Social Resolutions.
Since then we have featured several great Webcasts on social intelligence, and a wealth of information was shared in each of them. Don’t worry if you missed the live presentations – the recorded versions are now available so you can listen in at a time convenient for you.
Here’s the list from Visible’s Webcast archive:
I recently read an article on the perspective of author and IT expert Scott Klososky, who states that enterprises just aren’t getting social media. In his opinion, many companies are failing to see the value in social media and some are even having trouble defining it. In his new book “Enterprise Social Technology” Scott encourages readers to take advantage of the inherent value of social media within their companies. We couldn’t agree more, but we also see enormous opportunities on the horizon. Here at Visible, we see huge demand from companies for their social media efforts to drive business value. More than ever before, companies must prove the value in everything they do and therefore, social media programs must translate into business value at every point.
Surely, some brands are still struggling to successfully launch into the social ecosystem, but as Scott points out, the benefits for companies that make the leap are enormous. Scott explains that the “biggest benefit (for enterprises) is all about connecting people at a price and scale we’ve never had and at a speed we’ve never had.” Specific benefits of social media engagement that he highlights include:
For part five of our Social Resolutions for 2011 series we’ll be talking about how you can resolve to start optimizing your organization using social data, specifically around your digital channels.
Social data not only surfaces what people are talking about, but also clues you in to what they’re seeking out. Even more importantly, it helps you determine what people are searching for on the Web. When optimizing, consider how social data can influence not only your community strategy, but also your search and advertising strategies and content. Effective optimization can be likened to playing the lottery – the more lines you play, the better your chances of winning. Success can often increase conversion rates as well.
To help make 2011 a very socially successful New Year, all this week we will be featuring key highlights from our recent social resolutions Webcast – “Social Resolutions – Tips for Success with your Social Initiatives in 2011”. To kick this series off, here are our top five for making the most of your social efforts this year from our CMO, Debbie DeGabrielle!
This is the year social media comes of age. The social channel will be where business and consumer finally meet as equals. This, more than anything, is what will compel all major businesses to finally get serious about using social media to improve business outcomes.
Delivering good service through social channels can extend well beyond your community in ways you may not imagine. The following client use case on FedEx does a great job of showing how using a social network such as Twitter to service customers can garner not only goodwill with that customer and your Twitter community but can extend far beyond – in this case one positive experience lead to 88 thousand Twitter exposures and 20 thousand retweets. Now that’s what I call harnessing the power of Social Intelligence! Check it out…
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Our CMO’s Perspective on Social Intelligence: The Next Frontier
Posted by Ellen Enrico on April 21, 2011This week, our own CMO, Debbie DeGabrielle, was featured in Dashboard Insight on the topic of Social Intelligence. You can find an excerpt and link to the full article below:
To create a stronger business that is able to better respond to market needs, a growing number of marketers are leveraging Social Intelligence to better understand where, when and how to reach their target audiences. Forrester defines Social Intelligence as, ’the concept of turning social media data into actionable marketing and business strategy.’ Social Intelligence, in particular, can be transformative for business. It’s what a company needs to maintain meaningful, productive relationships with not only current and potential customers, but also employees, partners, and any other relevant group interacting with the organization – as well as with each other – through social channels.
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