All posts tagged social influence

Gearing up for Gravity Summit’s FutureM Conference

Posted by Ryan Graves on September 9, 2011

On Monday social gurus from around the country will be gathering in Boston forGravity Summit’s annual FutureM conference to learn best practices for attracting and retaining customers in the age of digital business. We’re excited to be sponsoring the event and our SVP of Business Development, Elizabeth Morgan, will be there to speak on Visible’s behalf about social influence and its impact on social capital.

Among other topics, Elizabeth will be discussing why effective measurement and metrics for defining the social influence of the consumer is one of the most important areas of social business today. If you’re attending FutureM, make sure to come hear about how brands and vendors are working to solve this challenge and opportunity.

Comments: 0

The February V-IQ eNewsletter is Out!

Posted by Jennifer Rodriguez on February 25, 2011

Our February V-IQ News is out and features a wide variety of news, updates, and videos including:

A short 2 minute video on the 5 keys to Unlocking Social Media Success
MC Hammer defining the difference between social relevance and influence
Industry news articles from Social Media Today, eMarketer, and Marketing Profs
An upcoming Webcast with Jeff Zabin, former research fellow at Aberdeen Group, bestselling business author and research director at Gleanster
Details on the latest release of our Visible Intelligence platform, featuring powerful social influencer identification, competitive intelligence, and intelligent topic discovery

Comments: 0

Webcast Series Featuring Vail Resorts, Forrester Research and More – Now On-Demand!

Posted by Ellen Enrico on February 4, 2011

In last week’s blog posts, members of my team recapped their sections of our first Webcast kicking off 2011 with Social Resolutions.

Since then we have featured several great Webcasts on social intelligence, and a wealth of information was shared in each of them. Don’t worry if you missed the live presentations – the recorded versions are now available so you can listen in at a time convenient for you.

Here’s the list from Visible’s Webcast archive:

Comments: 2

The Chameleon Qualities of Social Influence – What the Future Holds

Posted by Kelly Pennock on October 29, 2010

Agencies, businesses and the media are all eager to understand the role that influence plays in the social sphere so they can leverage it for competitive advantage. But agreeing upon a single definition for influence as a social media metric is proving to be a frustrating challenge – and one that lacks the promise of a satisfying resolution. The problem: There is no one-size-fits-all definition that can be ascribed to influence.

Influence has chameleon-like qualities. What it means will change depending on what you are trying to accomplish, whom you want to reach, and where you want to do it. There is no one, clear set of criteria to fit every situation and no one generic group of influencers to target consistently. The influencers you need to connect with can vary by industry, or even by product lines. For example, many people overuse the term influence, applying it to concepts such as “authority” that may be significantly different, and, as a result, tend to perceive the role of an influencer too broadly.

Comments: 0