All posts tagged social conversation

Social TV Smack-down: Mad Men Vs. Game of Thrones

Posted by on May 4, 2012
Game of Thrones and Mad Men

So Exciting! Images via HBO, AMC

April has been a thrilling month for TV viewers: the dark days of winter re-runs are behind us and new episodes of favorite shows can be seen once again. Notably, it has brought the highly anticipated returns of dramas Mad Men and Game of Thrones, fans of which have been waiting a long time (Mad men last aired in October 2010, Game of Thrones ended June 2011) and tend to be pretty social media savvy. In an interesting scheduling move, both shows air back to back on their respective networks, with Game of Thrones at 9 on HBO and Mad Men at 10 on AMC.

With so much anticipation each Sunday, discerning fans are faced with a difficult choice: which show to discuss online? In terms of actual television viewership, Game of Thrones seems to be champion. Does it follow that it is also the leader in social? Madison Ave or Westeros: which realm dominates the keyboards of America (and beyond)? Read more…

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Companies, Grad Schools, and Colleges All Using Social Media Monitoring

Posted by on December 13, 2011

Applicants of all sorts beware: the institutions you are seeking admission to are monitoring social media accounts to get an inside look at your personality.

While this certainly has been practiced by businesses examining potential new hires for multiple years, an increasing number of colleges and universities are turning to social media as an extra factor in deciding whether an applicant is worthy of admission.

Social media has never been thought of as having much of a place in the world of academia, but it’s being used by admissions offices in the loftiest realms of higher learning. In a report issued by Kaplan, over forty percent of all law school admissions officers have admitted reviewing applicants’ social media accounts and using their findings to influence their decisions. Read more…

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Infographic: (Migraine) Headache-Be-Gone

Posted by on November 10, 2011

If you’re a chronic sufferer or have had the occasional migraine headache, you know how debilitating they can be. They are also often times accompanied by other symptoms such as nausea or visual disturbances.

Researchers are not entirely sure what causes migraines, but it is believed that it involves changes in the blood flow in the brain. There also seems to be a genetic link to migraine headaches. Over half of migraine patients have an affected family member.

We recently conducted a social media campaign, using Visible Intelligence, earlier this year to understand the general landscape of migraine conversation in social media as well as social media conversations regarding triggers and treatment.The infographic below highlights some of our findings, and you can also read more about it in this MediaPost: Marketing Health article featuring our own Carly Wilcox, Director of Research & Analytics.

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#MLB League Championship Series not too shabby either

Posted by on October 18, 2011

I can’t say that I’ve been so close to the sport of baseball than I have this particular postseason. Is it because of the mix of great pitching match-ups alongside power hitting from some of baseball’s best? Or, could it just be that it is simply the postseason?

Last week, I looked at Visible Intelligence to see the talk around the Division Series. I took another look after this weekend’s League Series Championship to see if the buzz was just as exciting on Twitter as it was on the tube.

Who was the most talked about player? Which team had the most mentions? What was the sentiment around the game?

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All-Star Game Wrap-up – Social Style

Posted by on July 14, 2011

As a lifelong Red Sox fan, watching the MLB All-Star Game is one of those summer traditions I always look forward to. This year I pulled in the social angle and was rewarded a perspective that of the collective enthusiasm of MLB tracking along in cyberspace.

Leading into the game the overall social conversation was dominated by continued excitement over the previous night’s #hrderby and Robinson Cano of the @Yankees exciting win over Adrian Gonzalez of the Red Sox (to be honest, I was less excited about the victory than most). Beyond the typical rivalry and exciting contest, the underlying theme was Cano being pitched to by his father.

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Businesses to Get Serious About Getting Social in 2011

Posted by on December 20, 2010

Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – and showing no signs of abating. More enterprises embraced the business value of social media, coming to view it as Social Intelligence, a necessary competitive tool. We saw many well-known brands – including FedEx and Pepsi – working hard to make a meaningful impact in the social sphere and find ways to connect with their customers on a one-to-one level never before possible. This shift in attitude toward social media by many businesses led to increased demand for serious analytics to enable informed decision-making.

With 2011 on the horizon, here are a few of the trends Visible Technologies foresees in the next 12 months for the social media landscape:

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The Inflection Point in Social Media: It’s Here

Posted by on December 2, 2010

The volume of social conversation is exploding. Hundreds of millions of blogs, millions of forums, and hundreds of thousands of online communities are supporting instantaneous conversations worldwide. And every day, new channels, forums, communities and topics are emerging, opening the door for even more conversation and information exchange.

Consider the numbers: Facebook users collectively spend more than 6 billion minutes in the online community every day. Microblogging site Twitter is on pace to process almost 10 billion tweets this year. There are 346 million daily bloggers. Search engine giant Google supports more than 2 billion searches daily. And if you wanted to watch all the online videos on YouTube, it would take you 412.3 years to do it. A recent quote by Eric Schmidt, CEO at Google … “we create as much information in two days now as we did from the dawn of man through 2003”  seems to say it best. The volume of conversation is growing exponentially and shows no signs of slowing down.

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