All posts tagged social conversation

Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined Black Friday and Thanksgiving foot traffic sales over $12 billion this year. We’re also shopping more directly from our phones – Black Friday 2013 saw a huge jump in online sales as everyone tried to lock in great deals without having to wait in lines outside in the cold.

But what else are people chatting about related to the holiday season? Individuals are turning to Facebook and Twitter to share their wish list and holiday activities with friends and followers. Social Media continues to be a major resource for spreading holiday cheer and sending wishes to loved ones near and far. People chatted about the holiday season, shared stories about their Thanksgiving and discussed annual traditions such as lighting the menorah, decorating their tree with ornaments, putting up lights, sending out cards and spending time with family.

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Discussions about Santa are trending up as we get closer to Christmas. The good news is that Santa is on Twitter so you can reach the man himself directly with a simple Tweet to @NORADsanta . Currently about 116,000 followers are tracking Santa as he gets ready for his global journey on his sleigh. If you are counting down the minutes until Santa packs up his bag and starts his trip you can also check out the Santa Tracker Countown at noradsanta.org. So you better be good for goodness sake – looks like Santa has gone digital and is plugged in. Given all the Tweeting and Facebooking you have been doing this year, he will get a pretty good idea if you have been naughty or nice!

There is general agreement that bullying is bad. There have been some terrible stories about teens getting bullied and the long term impact on their lives. But what happens when an adult is the bully? Or more specifically, someone in the NFL who weighs over 300 pounds and gives a new team member a hard time? Like most people, I have been following the evolving story about Richie Incognito, Jonathan Martin, and the Miami Dolphins. When the story first broke many people were skeptical about the notion of grown men making millions of dollars being involved in a bullying situation. Worst case, it seems like some newbie hazing that spiraled out of control.

There are always two sides to every story. Yesterday, fellow players from the Miami Dolphins came to the defense of Incognito claiming that he is not a racist. Was this enough to sway the court of public opinion? What about the other elements of the story that have cropped up like the threating voice-mails to Martin and Incognito’s past history with other teams?

I used our Visible Intelligence social monitoring and analytics tool to look into the matter. The public is weighing in on the story with many discussions currently happening about Richie Incognito. There interesting thing about the results is that both players have both positive and negative comments about them with the majority being negative for each player. About 80% of comments about Incognito are negative but about the same ratio applies to Jonathan Martin which I thought was very surprising. It will be interesting to see how public opinion changes as more facts continue to be uncovered.

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The September Fall TV new show rollout is a bit like Christmas. It’s an exciting time when people come together looking forward to merriment, focusing a little less on their diets and dreaming of the wonderful experiences coming their way. In this case, all the exciting new shows that have been heavily promoted by all the networks. However, sometimes the reality of it all is that the experience rarely lives up to all they hype and all you get are terrible memories you can’t erase.

Leading up to September we put together our dream watch lists:

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So now that the dust has settled, I think it’s safe to objectively reminisce on the magic and mayhem that is the MTV Video Music Awards.  Obviously the buzz was about Miley Cyrus and her (in)famous performance.  But there were other exciting events, Lady Gaga’s first performance of her new single “Applause” and Katy Perry closing the show with her biggest hit ever, “Roar.”

I’m not going to lie, I love the VMAs, in fact all things award-showy.  I love the fashion, the performances, agreeing or disagreeing with each award won, and above all: watching the crowd’s reactions.

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I know what I was excited about but I was interested to see what everyone else in the social world was excited about, talking about….and is still talking about.

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Join us on August 28, 2013 to hear our Director of Research and Analytics share how social media analytics can help companies identify and manage perceptions about their brand!

Everyone can cite a few of the latest public corporate “oops” moments that inevitably make the rounds on social channels. It becomes a punch line on late night shows and then generally fades into distant memory. But what if negative perceptions about a brand persist and begin to impact sales, partnerships and even stock valuation? Join this webinar to learn:

  • How to identify where people are talking about your brand
  • How to successfully analyze negative content that detracts from the brand
  • Tips for leveraging insights to overcome negative brand perceptions

Mark Brandt, Visible’s Director of Research and Analytics, will address a case study showcasing a company currently experiencing a brand crisis. He will share how social media analytics can help companies monitor conversations about their brands, understand evolving issues and proactively manage brand perception.

Register today by clicking here

Visible recently supported the summer internship program of one its investors, Centurion Holdings. The summer internship program provides participants the opportunity to work with companies in Centurion’s portfolio. For Visible, it’s a great opportunity to share our social media technology and insight practices and help these students learn about social media, digital marketing, and how to think like a marketer.

Last week, Visible worked with the interns to deliver social media insights around traveler experiences with delayed flights. The goal of the project was to develop an understanding of traveler’s responses, as shared on social media, and make recommendations to marketers on specific practices they can adopt or changes they can make to improve the traveler experience. Read more…

Most marketers would agree that brand advocacy programs are a good idea.  The ultimate challenge is finding and nurturing customers that are so passionate about your brand that they become your brand’s strongest and most vocal advocates.  They are literally your biggest fans and are not shy about actively touting their opinions to their network.  Imagine the Connectors, Mavens and Salesmen from Malcom Gladwell’s The Tipping Point, all rolled into one individual.

Social media has made it easier than ever for brand advocates to share their opinions about their experiences.  It’s as simple as a Tweet, Pin, Facebook post, blog entry or product review on a shopping site.  But what truly drives people to express their passion for a brand is still largely a mystery.

The new Global Advocacy study from Social@Ogilvy used data from Visible Technologies to delve into the topic and uncover the key drivers of brand advocacy.  The Ogilvy study analyzed 7 million mentions of 22 brands and 8 feature films across 4 countries (China, Brazil, UK and US).  The findings include insights that true passion is rare, brands are largely failing at driving advocacy in social media, and that a high volume of advocacy is surprisingly driven by everyday experiences such as being delighted by a great product feature, an exceptional service experience or a good deal. Read more…

The world, and the media camped out in front of London’s St. Mary’s hospital, has been waiting for months for the arrival of the latest member of the British royal family.  At last, yesterday the baby’s birth was announced.  Social media lit up as posts flew about the #RoyalBaby.  To those of you who somehow missed it.  #itsaboy!  As you can see from the word cloud below, there was lots of discussion leading up to the birth about the baby, the baby’s parents, other royal family members, the hospital and the fact that the baby will be third in line to the British throne.

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 Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann  discuss the 5 W’s of Social Engagement!

This webinar, presented by community outreach thought leader, Anthony Mann, will walk you through some tips for effectively connecting with customers on social channels, discuss the framework of scaling your social engagement across multiple topics and/or business units, and show several examples of how a business at Microsoft engages with its community members.

For almost 10 years, Anthony and his company, Corporate Online Services, has been working at community building and engagement programs for various teams at Microsoft. He is the Windows Client forum owner on Microsoft TechNet, manages the Windows IT Pro outreach team, and was a Program Manager for Microsoft Answers, training key influencers on moderation procedures and practices. He has written numerous whitepapers and articles for Microsoft, as well as authored 15 books on various Microsoft technologies.

Register now to attend this webcast and join us on July 18 at 10:30am (PST).

If you’re actively harnessing social listening platforms to deliver insights to your marketing and customer service organizations, congratulations! These two use cases, though most common, are in some ways also the most critical as they represent channels to both acquire and retain customers. But what’s beyond this? Some of the most advanced users of social listening platforms are hard at work developing processes to feed insights to multiple organizations within their companies, often referred to as “scaling across the enterprise.”

The Visible Intelligence platform is built to scale with the enterprise in mind. Here are four ways to scale social data across the enterprise:

1. Form a Steering Committee

Often times ideas get shot down because they don’t have enough executive buy-in. Form a cross-functional steering committee that is comprised of one or two people from each organization within your company that you feel may benefit from social media data. Then secure what’s called an executive sponsor, or senior-level person who has the ability to get behind an initiative and work it through corporate hierarchies to receive additional support and visibility. Read more…

Try the only enterprise-ready social media monitoring, analytics and engagement platform.