Delivering good service through social channels can extend well beyond your community in ways you may not imagine. The following client use case on FedEx does a great job of showing how using a social network such as Twitter to service customers can garner not only goodwill with that customer and your Twitter community but can extend far beyond – in this case one positive experience lead to 88 thousand Twitter exposures and 20 thousand retweets. Now that’s what I call harnessing the power of Social Intelligence! Check it out…
Our CMO’s Perspective on Social Intelligence: The Next Frontier
Posted by Ellen Enrico on April 21, 2011This week, our own CMO, Debbie DeGabrielle, was featured in Dashboard Insight on the topic of Social Intelligence. You can find an excerpt and link to the full article below:
To create a stronger business that is able to better respond to market needs, a growing number of marketers are leveraging Social Intelligence to better understand where, when and how to reach their target audiences. Forrester defines Social Intelligence as, ’the concept of turning social media data into actionable marketing and business strategy.’ Social Intelligence, in particular, can be transformative for business. It’s what a company needs to maintain meaningful, productive relationships with not only current and potential customers, but also employees, partners, and any other relevant group interacting with the organization – as well as with each other – through social channels.
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