As we mentioned earlier, we did some filming at our SXSW panel “Social Capital: The Billion Dollar Digital Future.” In this short, 2 minute video, industry thought leaders from Dell, Geico, nFusion and our organization answer “What is Social Capital?” and share where they think it’s going. Many thanks to Bill Parkes, EVP chief digital officer at nFusion, Richard Margetic, director of global social media at Dell, Zev Kanter, social media planner at Geico, John Ellet, CEO of nFusion and our very own Mike Spataro for your participation!
All posts tagged social capital
On Monday we were honored to be a part of the SXSW panel, “Social Capital: The Billion Dollar Digital Future” along with an esteemed group of panelists including Bill Parkes, EVP chief digital officer at nFusion, Richard Margetic, director of global social media at Dell, Zach Hofer-Shall, analyst at Forrester Research and our very own Mike Spataro, vice president of enterprise strategy.
Bill opened the panel presentations by defining social capital in the digital world as “the value derived from a person or a brand’s collective digital presence – including their social graphs, level of influence, and use of digital social networks characterized by trust, reciprocity, and scale.” He also outlined three forces driving it:
SXSW Interactive kicks off the festivities tomorrow and Visible Technologies is excited to have a presence at the event, our very own Mike Spataro, vice president of enterprise strategy will be speaking on “Social Capital: The Billion Dollar Digital Future,” on Monday, March 14 at 12.30 p.m., joining industry experts:
- Bill Parkes, EVP chief digital officer at nFusion
- Richard Margetic, director global social media at Dell
- Zach Hofer-Shall, analyst at Forrester Research
This presentation argues how Social Capital – an individual’s or company’s collective digital presence (including their social graphs, level of influence and use of digital social networks) – will have an increasing impact across everything from the ways people search and discover new information, to how they consider your products and, ultimately, to how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them.
Mike Spataro, at Visible will be available after the panel to say hi and to answer any questions about how to help your business take advantage of social media strategies of the future.
Also send us a note on Twitter @visible_tech if you want to connect.
The much anticipated SXSW is nearly here. Every year, the brightest minds in emerging technology gather for five days and the tech/social media community waits with bated breath to see which company(ies) will be the “Twitter of SXSW this year.”
As we enter SXSW this year, it’s always fun to look back and some of the most notable success stories from past years. Easily the most well known success story is Twitter. In 2007, SXSW was pivotal for the startup. Although, contrary to popular belief, Twitter did not launch at SXSW (it launched nine months before), but their presence at the conference and marketing tactics helped them gain momentum, ultimately setting them up for the success they’ve seen in the years since. Looking back, at the time it was the best thing I had ever seen to find out where the best SXSW party was happening!
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