All posts tagged social analytics

9 Questions to Ask About Social Media Sentiment

Posted by on March 8, 2012

Looking at the sentiment of social data can be a very useful way to help get a snapshot view of consumer perceptions, quickly dig into a pile of potential customer servicing opportunities and provide another layer of filtering to identify insights into the complex ways that people discuss and emote about topics.  Sentiment scores are a standard data enrichment piece for enterprise-ready social media and monitoring solutions, and a few free tools offer lightweight, less accurate versions with their functionality.

So as a business, what kind of questions should you keep in mind while evaluating social sentiment solutions when choosing a social listening platform?  Here are 9 questions you should answer for yourself when evaluating what a specific software solution has to offer. Read more…

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Using Sentiment in Social Media Monitoring

Posted by on March 6, 2012

If you have looked at social media monitoring platforms to help you better understand what consumers are saying about your brand on the social web, sentiment has probably come up on more than one occasion.  In this post, we look at what sentiment means from a business perspective and the nuances of sentiment accuracy.

The Value of a Sentiment Score

A sentiment score can be an extremely useful in evaluating a large data set of social brand mentions.  Sentiment scores can give users a straightforward way to segment and filter content based on positive or negative commentary, allowing them to isolate the themes or issues driving that sentiment.  It also allows for dynamic and illustrative reporting of trends and market reactions, or situations like product recalls. Read more…

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Finding the ROI in Social Media

Posted by on December 22, 2011

There’s no debating it; social media is hot.  It’s still growing at a phenomenal rate and the dollar figures associated with it are just as impressive.  Forrester Research predicts Interactive marketing spending in the US will more than triple over the next five years, reaching $61 billion by 2012 and spending on social media alone will grow to $6.9 billion as marketers understand how to use and measure this channel.  All of this momentum brings to light a universal challenge that executives, marketers and social teams face today—measuring their Social Media ROI.  Like all aspects of business, social media needs to be measured and analyzed so that you can evaluate it in relation to other programs and improve on it over time.

Before launching a social media program, it’s essential to clarify success metrics and goals.  While much of ROI focus is on the goal of making direct conversions, it is important to emphasize that social media is primarily about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.  Read more…

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Companies, Grad Schools, and Colleges All Using Social Media Monitoring

Posted by on December 13, 2011

Applicants of all sorts beware: the institutions you are seeking admission to are monitoring social media accounts to get an inside look at your personality.

While this certainly has been practiced by businesses examining potential new hires for multiple years, an increasing number of colleges and universities are turning to social media as an extra factor in deciding whether an applicant is worthy of admission.

Social media has never been thought of as having much of a place in the world of academia, but it’s being used by admissions offices in the loftiest realms of higher learning. In a report issued by Kaplan, over forty percent of all law school admissions officers have admitted reviewing applicants’ social media accounts and using their findings to influence their decisions. Read more…

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Is Gender Inference Credible?

Posted by on August 11, 2011

Last week I was forwarded articles about inferring gender on Twitter by a bunch of friends and colleagues. I believe Fast Company had the initial coverage [1] which was picked up by Business Insider, Atlantic Wire, Gizmodo, and others. The articles were mostly recapping a paper from researchers at MITRE Corporation [2] published back in May and presented at the EMNLP conference.

As someone with a text analytics and machine learning background who’s working in social media, people wanted my take on whether this could really be done and how credible we felt the research was.

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Now Available: Two New Analyst Reports on Social Intelligence & Analytics

Posted by on August 11, 2011

As brands become more aware of the importance of “listening” and customer engagement, they must determine which social media monitoring solution is right for them. Amidst the competitive landscape of listening platforms available, we’re happy to have been included in the recently published Gleanster Benchmark Report as a leading provider of Social Intelligence solutions. Visible Intelligence ranked in the top tier for features and functionality. You can download the full report here or via our home page.

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Altimeter Group Webcast Sheds Light on Social Media Measurement

Posted by on May 10, 2011

Successfully measuring social efforts has been and continues to be a struggle for many organizations which is why we’re thrilled to have Altimeter Group analyst, Susan Etlinger join us for a live Webcast on Tuesday, May 17th at 10:30 am PT/1:30pm ET titled, Measure Social Media More Effectively. She’ll join Visible and discuss how to put together an effective strategy for measuring social results, the need to create a holistic strategy – one based not on historical best practices but on the unique characteristics, behaviors and opportunities inherent in social business, as well as:

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Social Intelligence: Defined for the Enterprise

Posted by on November 17, 2010

Many organizations, as they hear the term “Social Intelligence” used more often in the business setting, are beginning to understand it is must-have insight for executing more informed decision-making in an increasingly socially networked world. But at the same time, because they may not fully grasp the concept of Social Intelligence or know where this information comes from, they are unsure how to leverage it for competitive advantage.

So, let’s break it down. First, Social Intelligence, at its most basic level, is the ability of humans to interact with each other effectively. Applied in the context of today’s business environment, Social Intelligence is what a company needs to maintain meaningful, productive relationships with its current and potential customers, employees, partners, and any other relevant group interacting with the organization—as well as with each other—through social channels.

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Moving Beyond Social Media Monitoring: The Evolution of Enterprise Social Intelligence

Posted by on October 28, 2010

In conjunction with the launch of our new Social Intelligence platform, Visible Intelligence we also released a white paper today titled, The Evolution of Social Intelligence – why organizations must move beyond today’s social media monitoring and social analytics to Social Intelligence- where social media data becomes actionable marketing and business strategy.

The white paper, written by Esteban Kolsky, Founder and Principal Analyst at thinkJar, with comments from Diane Terrell, VP of Corporate Communications for FedEx, describes how social media has evolved to Social Intelligence and what that means from an enterprise perspective.

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