Visible prides itself on being laser-focused on continuous innovation and helping our customers drive business value from social media insights and engagement. The April product release includes some exciting new capabilities that help you save time and be more productive.
- Get to relevant data faster with a simplified, cutting-edge search experience.
- Automate outbound messaging and provide a continuous social presence with new post scheduling.
Cutting-Edge Search Experience
Visible Intelligence (VI) has added some innovative features which make it easier than ever to create and edit search queries. Now, whether you are relatively new to creating searches, or consider yourself an expert, VI makes it easy to find the data you need quickly. Specifically you can:
- Browse available data quickly with Guided Navigation – Now you get a preview of available data results for your topic so you can assess what to drill into next.
- Easily create and edit search queries with Advanced Search – You can now configure your searches without having to be a Boolean logic expert.
- The Guided Search Query creation option lets you simply type in the words to include and exclude and a search string is automatically generated for you!
- Search gurus can now see all filters at once, make multiple filter changes simultaneously and make changes directly in the keyword entry box.
- Effortlessly get to segmented data across multiple searches with Search Categories, a new custom data filter or group of key words that can be applied across search topics.
- Faster, repeatable way to drill into data by applying a category across topics – for example you can create an advocates category and apply that to multiple brands to see related posts in an instant.
- Easier than constantly having to maintain and modify multiple search queries as things change (i.e. model years or target segments).
Automated Facebook and Twitter Post Scheduling
Visible Intelligence now has post scheduling so you can continue to connect with your fans and followers whether you are in the office, or not. No need to worry when you are on vacation or juggling multiple projects.
- Predefine when Tweets and Facebook posts are sent out, thereby improving time management and easing the stress of missed communications.
- Just set the time and date the messages should post and they will be sent out automatically.
- Outbound messages are tracked and changes or deletions can be made as needed.
- Scheduled post viewing and management can be designated to specific users
Learn More
Visit the release page to read and download full release notes for this update.
Interested in learning more about Visible or trying it out for yourself? Sign up for your free trial!
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Finding the ROI in Social Media
Posted by Jackie Kmetz on December 22, 2011There’s no debating it; social media is hot. It’s still growing at a phenomenal rate and the dollar figures associated with it are just as impressive. Forrester Research predicts Interactive marketing spending in the US will more than triple over the next five years, reaching $61 billion by 2012 and spending on social media alone will grow to $6.9 billion as marketers understand how to use and measure this channel. All of this momentum brings to light a universal challenge that executives, marketers and social teams face today—measuring their Social Media ROI. Like all aspects of business, social media needs to be measured and analyzed so that you can evaluate it in relation to other programs and improve on it over time.
Before launching a social media program, it’s essential to clarify success metrics and goals. While much of ROI focus is on the goal of making direct conversions, it is important to emphasize that social media is primarily about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. Read more…