All posts tagged School of WOM

Our latest eNewsletter is out featuring coverage of the top news stories this week and a recap of key industry events like WOMMA’s School of WOM, and Social Media for Pharma events. This edition of the eNewsletter also highlights a few upcoming live webcasts, and our new website. Check it out by clicking the image below. To subscribe to V-IQ News, sign up from our home page.

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Needless to say, there has been a lot of chatter and buzz going on at the Word of Mouth Marketing Association’s School of WOM. Visible spent the last few days attending some great sessions and catching up with attendees at our booth, and we also took the time to check out the conversation buzz online.

Not surprisingly, keynote speaker and influencer, Brian Solis of Altimeter, caused quite a spike in chatter during his session on Monday at 2pm CDT, as you can see in the graph below (graph times are PDT). @briansolis was the most prominent term of the day, other than of course #womma. His Keynote centered around the customer and disconnect that brands often have with their audience and why sometimes brands do themselves a disservice and forget to deliver practical benefits that their consumers desire: discounts, offers, access and direct purchase opportunities.

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In a couple weeks we’ll be headed to WOMMA’s annual School of WOM event in Chicago, IL, May 9-11.  The School of WOM provides attendees with education and insight into the Art and Science of Creating Talkable Brands and brings people, tools, techniques, and best practices together under one roof for three jam-packed days of strategy based, hands-on, practical sharing focused on social business.

Topics covered at School of WOM include:

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