All posts tagged OMMA Global

Our SVP of Strategic Agency Partnerships has been a busy man the past few weeks and his travels continue on Monday where he will head to New York to moderate a panel at OMMA Global  that asks the question, “What Can Agencies Get Out of Testing Their Own Social Media Projects?”

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Our latest eNewsletter is out featuring coverage of the top news stories this week and key industry events like OMMA Global and SXSW.  Check it out by clicking on the image below.  To subscribe to V-IQ News, sign-up here.

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For as long as there has been Facebook there has been ways to tell the world you ‘like’ a brand. But what does this mean and how do you turn “Like” into money. We asked industry experts at OMMA Global to weigh in and this is what they said…click the image or this link to watch!

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The buzz and engagement continued on Day two of OMMA Global. The OMMA Social Track was a great place to camp out for the day. Panels and presentations explored the use of social media and how to leverage it best for different companies’ needs.

 

Joshua Brandau, media director at Pereira & O’Dell, and Dan Greenberg, CEO at Sharethrough kicked off the Social Track with the first presentation of the morning, “From Creative Idea to Viral Success: A Look at How Three Brands Made Their Content Social.” Through case studies from Muscle Milk, Lego and Captian Morgan, both Dan and Joshua provided insightful tips on how to create a social video that will have viral success.  Among the most important elements he said is the content. The content must provide value – humor, inspiration, education, etc – in order to ensure the audience proactively spends time with your brand. This we couldn’t agree with more, after all, content should provide value since engagement is, in part, a value exchange. He went onto say, video content is a hyperbole of your companies’ brand, so Dan and Joshua encouraged companies to understand what your brand is in a “super-nuanced” way and then choose one of those characteristics to make an extreme version of in the video. We agree whole-heartedly that companies must understand their own brand, and what better feedback than listening to what is being said and applying those insights to inform business decisions and future campaigns.

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Interesting panel at MediaPost’s OMMA Global yesterday, which sought to answer the question many marketers have been grappling with — what is the actual meaning and value of online fans?

Very timely topic given many global brands now command fan bases as high as 20 million and are expected to double their investment in advertising on Facebook this year to over four billion. And as Justin Kistner from Webtrends highlighted in his preceding presentation, 35% of consumers buy more after becoming a fan of a brand on Facebook, and ads aimed at fans enjoy an average click through rate (CTR) is 35% compared to 7% in regular online ads. With stats this high, it’s no wonder brands need to start taking Facebook fans more seriously.

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In case you haven’t been keeping up with @Visible_Tech on Twitter, we’re in San Francisco this week at MediaPost’s OMMA Global 2011! It’s been a great conference so far – the track sessions have genuinely informative, the buzz yesterday was palpable and attendees are truly engaged – both in person at panels and sharing insights on Twitter with the #OMMAGlobal hashtag. We’re also loving the new, comfy couches for networking at the periphery of the Networking Lounge! As attendee @amyfjackson tweeted, the conference feels “consistent with themes of engagement and social.”

This year, OMMA Global is investigating the great “disrupters” of media:  Today’s consumers, who are taking technology’s place to upend the status-quo, demanding authentic engagement and valuable content on more platforms than ever before. As the conference’s tagline stats, businesses now find themselves in “The Great Race” to catch up to consumers.

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