All posts tagged metrics

Your Work Week Plan for Following The Olympics

Posted by Emma Hardman on July 30, 2012

The Olympics have finally begun, and many of us spent the weekend glued to the TV in an effort to follow the athletic meeting of nations. But now the work week has started and withdrawal has set in. Never fear! We have collected some of the best ways to keep up with the Olympics–without too much distraction from work–or to round out your experience if you are lucky enough to be watching during business hours.

First, a look at the London 2012 kick-off, the opening ceremony. The high volume event had so many popular moments, it is hard to choose a favorite. Which ones were most discussed? The following share of voice, drawn from Visible’s® monitoring platform Visible Intelligence®, analyzes the most prominent terms for the night. Not surprisingly, the James Bond scene between the Queen of England and Daniel Craig (it feels ridiculous to even type those names together!) was the most discussed of the evening, followed by discussion around the ceremony’s director Danny Boyle, Rowan Atkinson’s “Mr. Bean” appearance, Paul McCartney’s closing performance, David Beckham’s torch delivery, JK Rowling and Kenneth Branagh.

Bond always wins.

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Gearing up for Gravity Summit’s FutureM Conference

Posted by Ryan Graves on September 9, 2011

On Monday social gurus from around the country will be gathering in Boston forGravity Summit’s annual FutureM conference to learn best practices for attracting and retaining customers in the age of digital business. We’re excited to be sponsoring the event and our SVP of Business Development, Elizabeth Morgan, will be there to speak on Visible’s behalf about social influence and its impact on social capital.

Among other topics, Elizabeth will be discussing why effective measurement and metrics for defining the social influence of the consumer is one of the most important areas of social business today. If you’re attending FutureM, make sure to come hear about how brands and vendors are working to solve this challenge and opportunity.

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Gender Inference in Practice

Posted by Shawn Rutledge on August 15, 2011

Recently I wrote about MITRE Corporation’s research [1] on gender inference from Twitter and the associated media coverage. To recap, while you can find signals about an author’s gender in what they write, a person’s name is the strongest single indication about their gender and analyzing their tweets provides only modest (although still useful) improvements.

I also mentioned we’re inferring author gender here at Visible. What I didn’t mention that we’re doing this across all types of social media metrics (e.g. Facebook, blogs, forums, reviews, comments) in addition to Twitter.

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Why Defining Influence is Easier Said than Done

Posted by Enrico Montana on February 15, 2011

In social media, Influence has been one of the metrics that has earned a top tier status in measurement. There is a continual stream of discussion that centers on this topic and I’m not entirely convinced that the debate will ever go away. Rather than join the stream with my own personal definition of what metrics I think it should entail, I’d rather focus on the industry challenges and why we’re seeing such a diversity of software and services.

The primary contributor to this industry challenge is definition. Similar to Sentiment, Influence is riddled with many and sometimes contradictory definitions of what it represents. Even if you exclude the data points that are used to represent those definitions, the sheer number of definitional differences can be staggering. The points of contention can be boiled into three buckets: Audience, Actionability and Alignment.

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Wrapping it Up – Visible Social Resolutions for 2011 Part Five

Posted by Jackie Kmetz on January 31, 2011

This is the final post in a five-part series following up on our January 11, 2011 Webcast about Social Resolutions for 2011 (watch here). My colleagues covered a lot of great info already so I thought it might be helpful to do a brief review of the information they covered but add a slight twist on the information with a social media data and monitoring tool perspective.

The first focus for our resolutions has to do with the Enterprise. Being social at the enterprise level. Not just your team, your department or a single employee, but being social across your entire organization. In our 5 plus years experience dealing with enterprises and social media, it is extremely common to see a small department set aside some budget to “try” social media and then others in the company start catching on until it grows across the enterprise.

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How Social Data Can Payoff Big When it Comes to Increased Conversions

Posted by Tyler Roehmholdt on January 28, 2011

For part five of our Social Resolutions for 2011 series we’ll be talking about how you can resolve to start optimizing your organization using social data, specifically around your digital channels.

Social data not only surfaces what people are talking about, but also clues you in to what they’re seeking out. Even more importantly, it helps you determine what people are searching for on the Web. When optimizing, consider how social data can influence not only your community strategy, but also your search and advertising strategies and content. Effective optimization can be likened to playing the lottery – the more lines you play, the better your chances of winning. Success can often increase conversion rates as well.

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Think Fine Dining, Not Bargain Buffet When it Comes to Community Success!

Posted by Jennifer Rodriguez on January 26, 2011

In this piece of the series following up our January 11^th Webcast on Social Resolutions for 2011, I’ll discuss from a community perspective some of the key ways to engage your community for social success in the New Year.

One of the key strategies to focus on this year is the quality of your outreach efforts versus the quantity. This can be really challenging though with all of the social sites, data, bloggers, tweeters, communities, tools, metrics, and channels out there – and pressure to cover all of them all. This year, consider the social community in the context of a bargain buffet vs. fine dining.

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