All posts tagged integration

Top 5 Challenges of Social Data Integration, Part 4

Posted by on February 29, 2012

The benefits of integrating social data into your existing business CRM data are tangible and plentiful.  Social media is powerful, but it is ten times more informative and actionable when combined with traditional media, existing systems and emerging technologies like mobile.  In this final post in our series we will look at the fifth and most cost prohibitive challenge for businesses integrating social media if they choose to do it on their own.

For reference, in part 1, we looked at the challenges of enormous social data volumes that can easily overwhelm enterprise systems and put the rest of their organization at risk.  In part 2, the difficulties of managing unstructured social data as well as the new methods and standards of accessing social data were addressed.  In the last post, part 3, we covered the challenges of cleaning, organizing and enriching social data to make it useful and meaningful. Let’s take a look at the fifth of the most notable challenges to integrating social media data into your business and how Visible® can help. Read more…

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Top 5 Challenges of Social Data Integration, Part 3

Posted by on February 22, 2012

Today’s companies understand the importance of listening to their customers and value social media’s role in the listening process.  But blending social data into the mix of business data you are already managing is nearly impossible if the data is not consistent, clean and formatted in a way that allows you to slice, dice and pivot on the aspects that are meaningful to you.   In our last post we looked at the two more challenges businesses face when looking at integrating social data into their current systems—the processing the volumes of data to make it useful and having the technical expertise and requirements to build and maintain the systems required to accomplish these tasks.  Let’s take a look at the next challenge. Read more…

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Top 5 Challenges of Social Data Integration, Part 2

Posted by on February 17, 2012

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.  Enterprises looking to accomplish this on their own face some intense hurdles.   In  part one of our  Challenges of Social Data Integration Series we looked at the first challenge businesses face when looking at integrating social data into their current systems—dealing with the enormous volume of information and how easily that deluge of data can overwhelm existing business systems.

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Top 5 Challenges of Social Data Integration, Part 1

Posted by on February 9, 2012

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to your CRM and to marry traditional metrics like Web traffic and sales data to social discussions and activities.  Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.

Let’s take a look at five of the most notable challenges to integrating social media data into your business and how Visible® can help.

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Greatest Social Media Pitfall

Posted by on February 2, 2012

Social media data is a valuable source of enterprise-wide feedback for businesses that are savvy enough to leverage it. Social insights enable customer service teams to better serve customers, helps corporate communications spot crises and measure “buzz,” gives marketers a brand health barometer and competitive benchmarking index and allows researchers access to previously untapped consumer insights. Social data makes it possible for advertisers to optimize campaign messaging and track results, and gives sales organizations the ability to find their competitors’ unhappy customers, while identifying prospects in the market for their products.

However, social media data by itself is not nearly as instructive for taking action and driving results as it is when integrated into your business strategy and execution.   The real power and ROI of social data comes from marrying it with existing business systems, processes and data (e.g. CRM platforms, market research, point of sale (POS) systems).  Add in traditional media sources such as news feeds, television, satellite and mobile technologies, and with this holistic view you can see responses to your entire media ecosystem in one place. Combining social data with metrics such as Web analytics allows you to see the impact of your messaging and the resulting actions and conversions.

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Social CRM – It’s Not Just Hype

Posted by on January 9, 2012

What is Social CRM and all the hype around it? According to Wikipedia there are many varying definitions of the term but Paul Greenberg’s is the most frequently quoted.

“Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.”

Given this definition, I believe the time for social CRM is finally here. Businesses are re-wiring their systems of record to connect with social data, and becoming more customer-centric, relationship-focused, and transparent. By doing so they are gaining the best possible outcomes in terms of strategic thinking and planning as well as actual tactical execution. This webcast, “The Roadmap from Social Listening to Integrated Social Intelligence”, with SymphonyIRI, Forrester Research, and Visible®, represents a great example of how SymphonyIRI correlates social data with POS (point of sale) results to drive in-store merchandising. Read more…

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Why Social Media Success Will Not Be in a Silo

Posted by on February 2, 2011

When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social media did not yet exist.The social Web has changed the shape of customer relationships andsocial media’s power lies in its ability to create a true social enterprise that improves the performance of every customer touch point. And unlike a strong tree, the real potential of social media can never be fully realized in isolation.

Within the social enterprise itself, there is no place for “information silos” – management systems incapable of reciprocal operation with other, related management systems. If productive and timely communication about insights drawn from the social sphere cannot occur among key stakeholders internally, there is no way to achieve the scale and velocity of social conversations that are necessary to engage a community quickly, efficiently, and with a response that builds customer satisfaction and brand affinity.

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Social-Traditional Combo:Tips to Maximize Lead Gen Efforts

Posted by on January 27, 2011

Today’s post in our Social Resolutions for 2011 series is about integrating social media with traditional marketing for lead generation. This segment was also part of our January 11th Webcast that can be found here.

People often ask if social media efforts should replace traditional marketing. The answers to that question vary per individual, but we believe that traditional marketing is still very capable of targeting specific demographics. There is no doubt that social media is growing at an exponential rate, and is an increasingly important form of marketing. But social media should be used as a powerful tool to complement traditional marketing, not replace it. By combining both traditional and social marketing, you can create a campaign that incorporates strategies to both reach and engage as many potential customers as possible.

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