All posts tagged influence

Influential Highlights from SXSW

Posted by Jennifer Rodriguez on March 14, 2011

Yesterday, I wrapped up my first day here at SXSW. I spent much of the day listening to panel discussions around Influence. The highlight of the day was the “The Science of Influence” session featuring Dan Zarrella of HubSpot, Marshall Kirkpatrick of ReadWriteWeb, Michael Wu of Lithium Technologies, and Ramya Krishnamurthy for Klout. Overall – an intriguing discussion around what influence is, how you determine it and the factors that need to be taken into consideration. The more you listened, the more you realized how complicated it is to try to determine who is influential.

Dan Zarrella kicked things off by busting some of the common myths around influence including one of the big ones – that influencer quality is more important than quantity. He pointed out later in the Q&A that quality is important but that an influencer needs to have a following to be influential.

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Sharing Our Thoughts on Social Capital @ SXSW

Posted by Jennifer Rodriguez on March 11, 2011

SXSW Interactive kicks off the festivities tomorrow and Visible Technologies is excited to have a presence at the event, our very own Mike Spataro, vice president of enterprise strategy will be speaking on “Social Capital: The Billion Dollar Digital Future,” on Monday, March 14 at 12.30 p.m., joining industry experts:

Bill Parkes, EVP chief digital officer at nFusion
Richard Margetic, director global social media at Dell
Zach Hofer-Shall, analyst at Forrester Research

This presentation argues how Social Capital – an individual’s or company’s collective digital presence (including their social graphs, level of influence and use of digital social networks) – will have an increasing impact across everything from the ways people search and discover new information, to how they consider your products and, ultimately, to how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them.

Mike Spataro, at Visible will be available after the panel to say hi and to answer any questions about how to help your business take advantage of social media strategies of the future.

Also send us a note on Twitter @visible_tech if you want to connect.

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Social Media – Influence, Importance and Identification

Posted by Jennifer Rodriguez on March 8, 2011

This week our own Enrico Montana was featured in Business 2 Community on the topic of Influence. You can find an excerpt and link to the full article below ….

“Influence has been an elusive metric that has always lived in a gap between what we want this metric to reflect, and what is measurable and actual in the implementations we use. Whether you have focused on specific Influencer scores from the number of providers out there, found your own internal solution, or have relied primarily on a Services for your Influencer marketing needs, there is nearly always a bit more information we want supplementing the output for a slightly better list of individuals.

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An “Awarding” Experience at the 3rd Annual Gravity Summit

Posted by Ellen Enrico on February 25, 2011

I had the chance to attend the 3^rd Annual Gravity Summit at UCLA earlier this week. And, wow, it was chock-full of social media information – so much so that I’ve broken my recap into two parts.

Today, I’ll cover the “Social Media Marketer of the Year” award and on Monday I’ll recap highlights from the amazing presentations I heard from Simon Mainwairing of FastCompany, Brian Dresher of Mashable, Justin Goldsborough of Fleishman Hillard, and Ramon DeLeon of Domino’s Pizza - so stayed tuned!

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Why Defining Influence is Easier Said than Done

Posted by Enrico Montana on February 15, 2011

In social media, Influence has been one of the metrics that has earned a top tier status in measurement. There is a continual stream of discussion that centers on this topic and I’m not entirely convinced that the debate will ever go away. Rather than join the stream with my own personal definition of what metrics I think it should entail, I’d rather focus on the industry challenges and why we’re seeing such a diversity of software and services.

The primary contributor to this industry challenge is definition. Similar to Sentiment, Influence is riddled with many and sometimes contradictory definitions of what it represents. Even if you exclude the data points that are used to represent those definitions, the sheer number of definitional differences can be staggering. The points of contention can be boiled into three buckets: Audience, Actionability and Alignment.

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The Chameleon Qualities of Social Influence – What the Future Holds

Posted by Kelly Pennock on October 29, 2010

Agencies, businesses and the media are all eager to understand the role that influence plays in the social sphere so they can leverage it for competitive advantage. But agreeing upon a single definition for influence as a social media metric is proving to be a frustrating challenge – and one that lacks the promise of a satisfying resolution. The problem: There is no one-size-fits-all definition that can be ascribed to influence.

Influence has chameleon-like qualities. What it means will change depending on what you are trying to accomplish, whom you want to reach, and where you want to do it. There is no one, clear set of criteria to fit every situation and no one generic group of influencers to target consistently. The influencers you need to connect with can vary by industry, or even by product lines. For example, many people overuse the term influence, applying it to concepts such as “authority” that may be significantly different, and, as a result, tend to perceive the role of an influencer too broadly.

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