All posts tagged forrester

The Growing Importance of Customer Experience

Posted by Becca Ramble on June 30, 2011

For two days last week the Forrester Customer Experience Forum brought together industry leaders from across the country with a common goal – learn more and share ideas about how the customer experience movement is changing the way all of us are doing business.

Customer Experience as a discipline is growing in importance and visibility. As a job, the Customer Experience professional is now taking a seat at the C-level with titles such as Chief Customer Officer, Chief Customer Advocate, Chief Experience Officer and more demonstrating that from the executive level down, more organizations are seeing the intrinsic value of inviting their customers to the table, literally and figuratively to help drive the innovation, development and day to day operations that will win and keep their business now and for the long run.

Comments: 3

How Green Is Your Brand?

Posted by Debbie DeGabrielle on May 25, 2011

Last week, Forrester’s Principal Analyst, Tracy Stokes asked the question, “How Green Is Your Brand?”

With increased demand from consumers for environmental benefits, but also increased scrutiny from green claims, what are you doing to make your brand greener? Is it important to your consumers?

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The Social Media Command Center: Mission Critical or Passing Fad?

Posted by Mike Spataro on May 6, 2011

The Social Media Command Center (SMCC) could be ready to capture the attention of “mainstream” corporate America, thanks to a new Forrester Research report detailing best practices around this ‘latest and greatest’ industry trend.

If you’re in the social media business, you’ll think the ‘shiny’ command center concept is old news based on past coverage of the ones created by Dell and Gatorade, to name a few. But trust me, most companies don’t have a grasp of what they really are or why they would even need one.

That, however, could change soon.

Comments: 2

Forcing Innovation

Posted by Kelly Pennock on May 3, 2011

A couple of weeks ago we featured a video from the Forrester Marketing Forum that asked the question “Is data the secret sauce to marketing innovation?” I wanted to share my own thoughts about social media data, and how it is forcing marketing innovation.

Social media is so quantitatively and qualitatively different from other sources of consumer data that marketers have only two choices: ignore it or innovate like crazy.

Comments: 0

The Latest Edition of V-IQ News is Out!

Posted by Ellen Enrico on April 29, 2011

Our latest eNewsletter is out featuring coverage of the top news stories this week and a recap of key industry events like Forrester Marketing Forum. This edition of the eNewsletter also highlights a few upcoming events and a live webcast. Check it out by clicking the image below. To subscribe to V-IQ News, sign up here.

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Is Data the Secret Sauce of Marketing Innovation?

Posted by Jennifer Rodriguez on April 14, 2011

At the recent Forrester Marketing Forum #FMF11 the key theme was around how rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and products.

At a time when the evolving nature of social media is opening up new ways of thinking we decided to ask some of the attendees what they believe is the secret source of marketing innovation.

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Hot in Social at Forrester Marketing Innovation Forum & Most Vocal #FMF11 Winner Announced

Posted by Jennifer Rodriguez on April 7, 2011

The Forrester Marketing forum wrapped up yesterday. After hearing many great speakers and interesting conversations, we also took a look at what attendees were saying online.

Interestingly, the top four terms that were used in conjunction with #FMF11 were “kraft”, “RT”, “Dana”, and “Anderson.” If you were at the forum, you’ll know these are all a result of Tuesday’s keynote speaker, Dana Anderson, SVP of Kraft Foods, talking about “The Bad Boys’ Guide to Digital Bliss.” Congrats Dana! We’d say that was a top notch keynote. For any of you that missed her keynote, the “Bad Boy” rules she encouraged digital and interactive marketers to follow are in our last post.

Comments: 1

Forrester’s Marketing Forum 2011

Posted by Ellen Enrico on April 4, 2011

Will you be at Forrester’s Marketing Forum in San Francisco on April 5-6? Digital marketing is so dynamic right now, and The Forum should be a great place to hear about current trends and tools. We’ll also learn more about what we might see in the future, and how it all fits with business objectives.

Conversation with other attendees is always a great part of an event like this. And with social media, the discussion can be wider than ever before: it’s no longer limited to the people sitting around us. In recognition of the value of the social media conversation, Visible will give away an iPad to the forum attendee who includes the hashtag #FMF11 in the most tweets during the conference. So speak up and tweet up—what sessions have you been to, and what are your thoughts and observations?

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Influential Highlights from SXSW

Posted by Jennifer Rodriguez on March 14, 2011

Yesterday, I wrapped up my first day here at SXSW. I spent much of the day listening to panel discussions around Influence. The highlight of the day was the “The Science of Influence” session featuring Dan Zarrella of HubSpot, Marshall Kirkpatrick of ReadWriteWeb, Michael Wu of Lithium Technologies, and Ramya Krishnamurthy for Klout. Overall – an intriguing discussion around what influence is, how you determine it and the factors that need to be taken into consideration. The more you listened, the more you realized how complicated it is to try to determine who is influential.

Dan Zarrella kicked things off by busting some of the common myths around influence including one of the big ones – that influencer quality is more important than quantity. He pointed out later in the Q&A that quality is important but that an influencer needs to have a following to be influential.

Comments: 2

Social CRM – from Buzzword to Action

Posted by Mike Spataro on February 14, 2011

Customer segmentation, database management and technology integration were the dominant themes discussed during a recent Visible Webcast on “Social CRM – the Move from Buzzwords to Action” with guest presenter Zach Hofer-Shall of Forrester Research. Zach shared the four things marketers need to know about social CRM, namely:

Start with a Database: Maintaining accurate records, clean and updated customer profiles and customer segmentation data are all critical to success.
Think Integrated Technologies: Even though no end-to-end social CRM solutions exist today companies can create the foundation for robust future growth by combining social listening platforms with existing traditional CRM systems.
Read more…

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