All posts tagged Facebook

Pros and Cons of Social Ad Formats: Where you should invest a limited ad budget on Facebook

Posted by Guest Blogger on February 12, 2013

This is a guest post by Jana Fung, Marketing Manager of MixRank.com

As new digital ad formats surface in the industry, advertisers with limited budgets must optimize their budget by investing in the right campaigns for their market. Social ads alone already have a handful of ad formats that can be tested out, but can they be optimized? How much budget should you invest in Facebook vs. Twitter ads? Which Facebook ad format would work best for your business? Maybe a sponsored story, a pay-per-click (PPC) ad, or a sponsored search result. Another possibility is running an ad through the Facebook Ad Exchange. Read more…

Comments: 2

The Social Media Buzz on the Fortune Global 100 is out!

Posted by Ellen Enrico on July 23, 2012

Top 5 Findings from Burson-Marsteller and Visible Technologies

A few months ago, we embarked on a special project with Burson-Marstellar to pull together some data for their 3^rd installment of the Global Social Media Check-up Report. The report measures social media use among the top of the 2012 Fortune Global 100 companies. The data was collected in February 2012 and looked at online activity for a one-month period.

The infographic shows that Twitter remains the most popular platform among the Fortune Global 100, but YouTube has proved to be the largest growth in corporate social media use. And how did Google Plus fair in all of this? Check out the infographic below, and be sure to visit the full report here.

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First Look at The Olympic Athletes’ Hub

Posted by Emma Hardman on May 22, 2012

Let the games begin!

This summer can’t come soon enough—and not just for the usual reasons. We are only two months away from The Olympic Games, the 17 day event that glues us to the TV (or if you are lucky enough, to an actual sports arena) to cheer on country, favorite athlete, or just the most obscure sport. Feeling full to brimming with the Olympic spirit and with little to do with it until the July 27 opening ceremony, I decided to take a look at its most recent social effort. Read more…

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Does Having a Large Social Media Following Predict Political Success?

Posted by Ellen Enrico on January 19, 2012

Since the dawn of democracy, politicians have aimed to reach as many voters as possible in order to get their messages across. This has always involved trekking around the country, shaking hands, and kissing babies, but nowadays social media has become an essential part of the election equation.

It’s no secret that the younger generation is the most active demographic in social media sphere, which means this space presents a ripe opportunity for candidates to court the ever elusive Young Voter.

Best Practices to Manage 6 Social Media Threats

Posted by Jackie Kmetz on January 12, 2012

While social media has presented a new valuable and effective means of connecting with and learning about consumers it has also brought with it potential threats that organizations must prepare for and handle whether they are actively participating in social conversations or merely watching from the sidelines.

Previously, we discussed six social media threats that present real risks for enterprises. Now we will discuss best practices that you can implement to mitigate and even eliminate these threats when possible. Of course it isn’t reasonable to think you can plan for every situation that may arise, but by setting the stage ahead of time and taking the necessary precautions, you can minimize the impact should something occur.

6 Social Media Threats You Need to Know About

Posted by Jackie Kmetz on January 11, 2012

Social media is an incredibly powerful medium that enables companies to access unfiltered consumer feedback and engage with customers and potential customers all while they build their brands and provide valuable information. Twitter, Facebook, YouTube and LinkedIn are all commonly used platforms in this endeavor, but social media for enterprises isn’t all like-ing and friend-ing.

For organizations, the reality is that there are some real risks to using social media ranging from damaging the brand to exposing proprietary information. Here are six of the biggest social media threats you need to know about whether your company is an active participant or sits more on the sidelines.