All posts tagged enterprise

Highlighting the Key Tips to Unlocking Social Media Success

Posted by Jennifer Rodriguez on February 28, 2011

For those of you interested in hearing more about our latest video and the tips to unlocking social media success we thought we would share the highlights. By following these golden rules of social media, companies will be well positioned for innovation and success.

1. Success requires being a social company at enterprise scale.

Social media as an ad hoc test, or departmental implementation, is not where big value results. Social media success requires being a social company at enterprise scale. Its true power lies in the ability to help you improve the performance of every customer touch. By committing to work together across departments you will improve short term and long term results.

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Five Catalysts of Social Innovation that Drive Measurable Business Results

Posted by Jennifer Rodriguez on January 25, 2011

To help make 2011 a very socially successful New Year, all this week we will be featuring key highlights from our recent social resolutions Webcast – “Social Resolutions – Tips for Success with your Social Initiatives in 2011”. To kick this series off, here are our top five for making the most of your social efforts this year from our CMO, Debbie DeGabrielle!

This is the year social media comes of age. The social channel will be where business and consumer finally meet as equals. This, more than anything, is what will compel all major businesses to finally get serious about using social media to improve business outcomes.

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Social Intelligence: Defined for the Enterprise

Posted by Debbie DeGabrielle on November 17, 2010

Many organizations, as they hear the term “Social Intelligence” used more often in the business setting, are beginning to understand it is must-have insight for executing more informed decision-making in an increasingly socially networked world. But at the same time, because they may not fully grasp the concept of Social Intelligence or know where this information comes from, they are unsure how to leverage it for competitive advantage.

So, let’s break it down. First, Social Intelligence, at its most basic level, is the ability of humans to interact with each other effectively. Applied in the context of today’s business environment, Social Intelligence is what a company needs to maintain meaningful, productive relationships with its current and potential customers, employees, partners, and any other relevant group interacting with the organization—as well as with each other—through social channels.

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How Too Much Social Listening Can Make a Company Deaf

Posted by Mike Spataro on November 15, 2010

I’m here to tell you that corporate social media listening – if not handled correctly – can be detrimental to your brand; an unusual claim considering the company that signs my paychecks. But it’s true.

Corporate and brand social media (insert your favorite term here – tracking, monitoring, listening, intelligence) has exploded over the past three years, driven mainly by the popularity of powerful social networks we don’t need to name anymore. Social listening pretty much got its start in most companies when one business group, or in some cases, one individual decided it was time to move beyond Goggle News Reader and implement a more robust software tracking platform on behalf of the company.

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Search as a Catalyst for a Socialized Enterprise

Posted by Enrico Montana on October 26, 2010

In the early days of the Web, search engines were touting the number of indexed pages that they held in their data stores[1]. Quickly that number became as meaningless as the visitor counter found on nearly all the old Geocities pages of the same era. Social media is quickly following the same pattern. Twitter, alone, is estimated to generate somewhere in the ballpark of 65M tweets a day.[2] And like search, social is transforming its questions. It is no longer about “How Much.” Rather, it is about “How Relevant.” The data that Social Media applications provide for the enterprise needs to be meaningful to make great business decisions.

Search and Social Media are converging into the next generation of Social Intelligence for the enterprise. With any successful social media platform, you need to do more than just find that one, very relevant, very specific post that you would like to identify. You are going to need to quantify that search space, discover insights within it, and aggregate it in so many different ways that the experience feels more akin to a business intelligence experience than one of traditional search. But unlike the world of most BI in the enterprise, social media comes with a massive, unstructured, unclassified data set from which to gain the insights you need.

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Activating Your Social Media Programs with a Platform

Posted by Enrico Montana on October 22, 2010

Social media continues to spread like wildfire, connecting people in novel ways. We’ve all become publishers, as well as consumers of more information than we’ve ever been exposed to before. To the enterprise, that represents an enormous opportunity to really connect with consumers and audiences at scales and speeds that have previously been impossible.

Your enterprise has one big hurdle that the consumers will never need to deal with. You have to represent your brand and bring it to life through all the people that comprise your corporation, while giving your employees the freedom and flexibility to speak as themselves and have real conversations. And for a collaboration challenge of this magnitude, you’re going to need a platform.

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