Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social media strategies for 2014 that everyone should consider. Run a search and you will find a plethora of articles stating everything from the obvious (look out for mobile) to the familiar (2014 is THE year for Google+). One issue with the current prognostication is that they really don’t get specific enough to guide strategy. To me, the essence of strategy is deciding how you will build competitive advantage. Said another way, what are the social media capabilities you will target for investment (time and money) in 2014?