All posts tagged engagement

blogging-14Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, but how you actually go about doing it.  I realized that this speaks to something I am seeing more and more companies asking, as well, as they look for creative ways to build engaging communities – “How do I do it, how do I find things to write about, and how often should I do it?”  Creating content, both original and curated, remains a hot topic and social media can provide a treasure trove of material to help.

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 Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann  discuss the 5 W’s of Social Engagement!

This webinar, presented by community outreach thought leader, Anthony Mann, will walk you through some tips for effectively connecting with customers on social channels, discuss the framework of scaling your social engagement across multiple topics and/or business units, and show several examples of how a business at Microsoft engages with its community members.

For almost 10 years, Anthony and his company, Corporate Online Services, has been working at community building and engagement programs for various teams at Microsoft. He is the Windows Client forum owner on Microsoft TechNet, manages the Windows IT Pro outreach team, and was a Program Manager for Microsoft Answers, training key influencers on moderation procedures and practices. He has written numerous whitepapers and articles for Microsoft, as well as authored 15 books on various Microsoft technologies.

Register now to attend this webcast and join us on July 18 at 10:30am (PST).

What is Social CRM and all the hype around it? According to Wikipedia there are many varying definitions of the term but Paul Greenberg’s is the most frequently quoted.

“Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.”

Given this definition, I believe the time for social CRM is finally here. Businesses are re-wiring their systems of record to connect with social data, and becoming more customer-centric, relationship-focused, and transparent. By doing so they are gaining the best possible outcomes in terms of strategic thinking and planning as well as actual tactical execution. This webcast, “The Roadmap from Social Listening to Integrated Social Intelligence”, with SymphonyIRI, Forrester Research, and Visible®, represents a great example of how SymphonyIRI correlates social data with POS (point of sale) results to drive in-store merchandising. Read more…

Is Gender Inference Credible?

Last week I was forwarded articles about inferring gender on Twitter by a bunch of friends and colleagues. I believe Fast Company had the initial coverage [1] which was picked up by Business Insider, Atlantic Wire, Gizmodo, and others. The articles were mostly recapping a paper from researchers at MITRE Corporation [2] published back in May and presented at the EMNLP conference.

As someone with a text analytics and machine learning background who’s working in social media, people wanted my take on whether this could really be done and how credible we felt the research was.

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As brands become more aware of the importance of “listening” and customer engagement, they must determine which social media monitoring solution is right for them. Amidst the competitive landscape of listening platforms available, we’re happy to have been included in the recently published Gleanster Benchmark Report as a leading provider of Social Intelligence solutions. Visible Intelligence ranked in the top tier for features and functionality. You can download the full report here or via our home page.

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