All posts tagged engage

Is Data the Secret Sauce of Marketing Innovation?

Posted by Jennifer Rodriguez on April 14, 2011

At the recent Forrester Marketing Forum #FMF11 the key theme was around how rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and products.

At a time when the evolving nature of social media is opening up new ways of thinking we decided to ask some of the attendees what they believe is the secret source of marketing innovation.

Comments: 0

OMMA Global – What is the worth of a Facebook Fan

Posted by Jennifer Rodriguez on March 2, 2011

Interesting panel at MediaPost’s OMMA Global yesterday, which sought to answer the question many marketers have been grappling with — what is the actual meaning and value of online fans?

Very timely topic given many global brands now command fan bases as high as 20 million and are expected to double their investment in advertising on Facebook this year to over four billion. And as Justin Kistner from Webtrends highlighted in his preceding presentation, 35% of consumers buy more after becoming a fan of a brand on Facebook, and ads aimed at fans enjoy an average click through rate (CTR) is 35% compared to 7% in regular online ads. With stats this high, it’s no wonder brands need to start taking Facebook fans more seriously.

Comments: 2

Powerful Presentations at the 3rd Annual Gravity Summit

Posted by Ellen Enrico on February 28, 2011

As I mentioned in my post last week, I had the opportunity to attend the 3^rd Annual Gravity Summit at UCLA. Everyone from Pharma, Food , Retail, and Entertainment participated and shared some very valuable insight about social media then, social media now, and social media next.

Some of the day’s presenter highlights include:

Simon Mainwaring, Fast Company Expert Blogger, branding consultant, author, blogger and speaker
Brian Dresher of Mashable
Justin Goldsborough of Fleishman Hillard
Ramon De Leon of Domino’s Pizza
and Visible’s own Stewart Neff

Comments: 0

Why Social Media Success Will Not Be in a Silo

Posted by Debbie DeGabrielle on February 2, 2011

When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social media did not yet exist.The social Web has changed the shape of customer relationships andsocial media’s power lies in its ability to create a true social enterprise that improves the performance of every customer touch point. And unlike a strong tree, the real potential of social media can never be fully realized in isolation.

Within the social enterprise itself, there is no place for “information silos” – management systems incapable of reciprocal operation with other, related management systems. If productive and timely communication about insights drawn from the social sphere cannot occur among key stakeholders internally, there is no way to achieve the scale and velocity of social conversations that are necessary to engage a community quickly, efficiently, and with a response that builds customer satisfaction and brand affinity.

Comments: 6

Social-Traditional Combo:Tips to Maximize Lead Gen Efforts

Posted by Ellen Enrico on January 27, 2011

Today’s post in our Social Resolutions for 2011 series is about integrating social media with traditional marketing for lead generation. This segment was also part of our January 11^th Webcast that can be found here.

People often ask if social media efforts should replace traditional marketing. The answers to that question vary per individual, but we believe that traditional marketing is still very capable of targeting specific demographics. There is no doubt that social media is growing at an exponential rate, and is an increasingly important form of marketing. But social media should be used as a powerful tool to complement traditional marketing, not replace it. By combining both traditional and social marketing, you can create a campaign that incorporates strategies to both reach and engage as many potential customers as possible.

Comments: 4