As a social media monitoring and analytics company, one of the most frequently asked questions we get is “so what data do you collect and how fast do I get to see it?” It’s a great question and critical since in business intelligence, or social intelligence as we are in, everything starts with the data. Our data collection has kept us ahead of rest and powers our groundbreaking analytic capabilities like Topic Discovery and powerful engagement features in Visible Intelligence.
So let’s start with the first question, what do we collect? We’ll start with the obvious answer: social media data in over 50 languages. Visible collects social media data from a massive list of known global social media sites and we have our own proprietary crawlers tools that discover and collect from sites that fit the format of social media content we are looking for. Typically that means content that has an author, date, body, usually a title and most of the time a place for others to leave feedback and comments but there are always exceptions like Twitter. The types of sites include blogs, forums, microblogs, social networks, review sites, video and photo sharing sites, wiki’s, social bookmarking, mainstream and news sites and much more.