All posts tagged data collection

Top 5 Challenges of Social Data Integration, Part 2

Posted by on February 17, 2012

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.  Enterprises looking to accomplish this on their own face some intense hurdles.   In  part one of our  Challenges of Social Data Integration Series we looked at the first challenge businesses face when looking at integrating social data into their current systems—dealing with the enormous volume of information and how easily that deluge of data can overwhelm existing business systems.

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Top 5 Challenges of Social Data Integration, Part 1

Posted by on February 9, 2012

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to your CRM and to marry traditional metrics like Web traffic and sales data to social discussions and activities.  Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.

Let’s take a look at five of the most notable challenges to integrating social media data into your business and how Visible® can help.

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Social Media Data: Where Do We Get It and How Fast?

Posted by on December 1, 2011

As a social media monitoring and analytics company, one of the most frequently asked questions we get is “so what data do you collect and how fast do I get to see it?”  It’s a great question and critical since in business intelligence, or social intelligence as we are in, everything starts with the data.  Our data collection has kept us ahead of rest and powers our groundbreaking analytic capabilities like Topic Discovery and powerful engagement features in Visible Intelligence.

So let’s start with the first question, what do we collect?  We’ll start with the obvious answer:  social media data in over 50 languages.  Visible collects social media data from a massive list of known global social media sites and we have our own proprietary crawlers tools that discover and collect from sites that fit the format of social media content we are looking for.  Typically that means content that has an author, date, body, usually a title and most of the time a place for others to leave feedback and comments but there are always exceptions like Twitter.  The types of sites include blogs, forums, microblogs, social networks, review sites, video and photo sharing sites, wiki’s, social bookmarking, mainstream and news sites and much more.

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Recommended Read: Mashable Post on Who Owns Your Data

Posted by on January 18, 2011

Last week posted a great article by Alistair Croll talking about Who Owns Your Data http://on.mash.to/f3O4bw that I think is a worthwhile read.  With all of the privacy and security concerns of late this is definitely a hot topic for many individuals and businesses—and it should be.  Privacy and security when it comes to data collection and making that data accessible is something that Visible Technologies takes very seriously.  We place a great importance on it for our own peace of mind with the obvious ethical and legal matters that are involved, but also because whatever actions and decisions we make ultimately affect our business partners and clients that work with us.

Data collection, ownership and distribution is often a very murky area to navigate as individual websites can have varying policies and others in the intelligence market take liberties or just leave holes in their systems until someone notices and they get their hand slapped.  For this reason Visible Technologies always makes every effort possible to make sure we are legally entitled to the data we collect and work with and are careful with how we use and share the data.  One question that frequently comes up with clients is our ability to collect data from behind password protected sites.  We do have the technical ability to do so with our proprietary web crawling and harvesting technology.

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Communications Privacy and Information Security in Social Media

Posted by on January 11, 2011

Communications privacy and information security, like other social issues, have been radically impacted by the advent of the Internet and social media. New technologies for sharing and interacting, conversation and connection, have destabilized traditional relationships of producer/consumer, private/public. Visible sits right in the middle of these issues for a whole range of clients. It’s critical to us that you understand that Visible is aware of the challenges presented by this relatively new communication paradigm. We take the legal and ethical standards of our industry—both codified and implicit—very seriously, respecting the privacy of our clients and their customers and keeping their data secure.

Thankfully, we’re not the only company wrestling with these issues, and we’re careful to stay abreast of the insightful thought-leadership coming from the likes of EFF, WOMMA, Groklaw, and. . . Martin Kjoster.

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