All posts tagged content

blogging-14Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, but how you actually go about doing it.  I realized that this speaks to something I am seeing more and more companies asking, as well, as they look for creative ways to build engaging communities – “How do I do it, how do I find things to write about, and how often should I do it?”  Creating content, both original and curated, remains a hot topic and social media can provide a treasure trove of material to help.

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Visible recently supported the summer internship program of one its investors, Centurion Holdings. The summer internship program provides participants the opportunity to work with companies in Centurion’s portfolio. For Visible, it’s a great opportunity to share our social media technology and insight practices and help these students learn about social media, digital marketing, and how to think like a marketer.

Last week, Visible worked with the interns to deliver social media insights around traveler experiences with delayed flights. The goal of the project was to develop an understanding of traveler’s responses, as shared on social media, and make recommendations to marketers on specific practices they can adopt or changes they can make to improve the traveler experience. Read more…

Although social media is becoming a hotter topic for more and more divisions within any enterprise, for many business groups the concept of monitoring, analyzing, or engaging on social media content is still a vague and sketchy sounding proposition. So how do you promote its use without just stating a bunch of boring facts that would lull even the most caffeinated into a comatose state?

Here are some fun ways that you might bridge the knowledge gap around social media business uses:

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In case you haven’t been keeping up with @Visible_Tech on Twitter, we’re in San Francisco this week at MediaPost’s OMMA Global 2011! It’s been a great conference so far – the track sessions have genuinely informative, the buzz yesterday was palpable and attendees are truly engaged – both in person at panels and sharing insights on Twitter with the #OMMAGlobal hashtag. We’re also loving the new, comfy couches for networking at the periphery of the Networking Lounge! As attendee @amyfjackson tweeted, the conference feels “consistent with themes of engagement and social.”

This year, OMMA Global is investigating the great “disrupters” of media:  Today’s consumers, who are taking technology’s place to upend the status-quo, demanding authentic engagement and valuable content on more platforms than ever before. As the conference’s tagline stats, businesses now find themselves in “The Great Race” to catch up to consumers.

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In this piece of the series following up our January 11th Webcast on Social Resolutions for 2011, I’ll discuss from a community perspective some of the key ways to engage your community for social success in the New Year.

One of the key strategies to focus on this year is the quality of your outreach efforts versus the quantity. This can be really challenging though with all of the social sites, data, bloggers, tweeters, communities, tools, metrics, and channels out there – and pressure to cover all of them all.  This year, consider the social community in the context of a bargain buffet vs. fine dining.

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Communications privacy and information security, like other social issues, have been radically impacted by the advent of the Internet and social media. New technologies for sharing and interacting, conversation and connection, have destabilized traditional relationships of producer/consumer, private/public. Visible sits right in the middle of these issues for a whole range of clients. It’s critical to us that you understand that Visible is aware of the challenges presented by this relatively new communication paradigm. We take the legal and ethical standards of our industry—both codified and implicit—very seriously, respecting the privacy of our clients and their customers and keeping their data secure.

Thankfully, we’re not the only company wrestling with these issues, and we’re careful to stay abreast of the insightful thought-leadership coming from the likes of EFF, WOMMA, Groklaw, and. . . Martin Kjoster.

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Powerful Social Media Searches 101

So you want to find out how people are talking about your widget, but when you do a search on “Widget”, you are overwhelmed by the junky, voluminous, useless results on the screen!  I’ve been fortunate at Visible Technologies to gain a great deal of knowledge in the task of building awesome social media search queries (and I actually have fun putting together a great search string).

This article should help to demystify the process of building effective online searches and hopefully instill a bit of adventure in you.  I promise that finding relevant social media content does not have to feel like diving headfirst into a haystack made of nothing but needles (ouch!) just to find the one needle you need.

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