In case you haven’t been keeping up with @Visible_Tech on Twitter, we’re in San Francisco this week at MediaPost’s OMMA Global 2011! It’s been a great conference so far – the track sessions have genuinely informative, the buzz yesterday was palpable and attendees are truly engaged – both in person at panels and sharing insights on Twitter with the #OMMAGlobal hashtag. We’re also loving the new, comfy couches for networking at the periphery of the Networking Lounge! As attendee @amyfjackson tweeted, the conference feels “consistent with themes of engagement and social.”
This year, OMMA Global is investigating the great “disrupters” of media: Today’s consumers, who are taking technology’s place to upend the status-quo, demanding authentic engagement and valuable content on more platforms than ever before. As the conference’s tagline stats, businesses now find themselves in “The Great Race” to catch up to consumers.
Socializing Social Media within the Enterprise
Posted by Vicki Blair on April 22, 2011Although social media is becoming a hotter topic for more and more divisions within any enterprise, for many business groups the concept of monitoring, analyzing, or engaging on social media content is still a vague and sketchy sounding proposition. So how do you promote its use without just stating a bunch of boring facts that would lull even the most caffeinated into a comatose state?
Here are some fun ways that you might bridge the knowledge gap around social media business uses:
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