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All-Star Game Wrap-up – Social Style

Posted by Cliff Mosley on July 14, 2011

As a lifelong Red Sox fan, watching the MLB All-Star Game is one of those summer traditions I always look forward to. This year I pulled in the social angle and was rewarded a perspective that of the collective enthusiasm of MLB tracking along in cyberspace.

Leading into the game the overall social conversation was dominated by continued excitement over the previous night’s #hrderby and Robinson Cano of the @Yankees exciting win over Adrian Gonzalez of the Red Sox (to be honest, I was less excited about the victory than most). Beyond the typical rivalry and exciting contest, the underlying theme was Cano being pitched to by his father.

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Summing up “Social Good” Webcast with Simon Mainwaring

Posted by Ellen Enrico on June 9, 2011

We had the great privilege of co-presenting a webcast earlier this week with Simon Mainwaring, founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. If you missed it, you can view the playback here.

The webcast provided “social good” case studies and valuable insights into:

The ways in which social media can be leveraged to connect consumers with brands
How social media can build better businesses and yield more profits, while also fulfilling consumer wants and needs
How social media can be harnessed by businesses to positively impact communities

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Measuring Social Media More Effectively

Posted by Debbie DeGabrielle on May 24, 2011

On Tuesday, May 17^thI had the privilege of co-presenting a webcast with Susan Etlinger, an industry analyst from Altimeter Group, about the challenges of effectively measuring social media. I would like to give credit to Susan for the use of two slides from her presentation in this blog post. Should you be intrigued enough, you can listen to the entire webcast. Just fill out the form at the bottom and access all our webcasts, including this newest one.

For all of us who are interested in using social media for business improvement, we need to keep in mind that without a clear set of priorities and shared expectations in terms of what we hope to accomplish with social media data, we will find it forever difficult to measure the return on our investment.

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Social Media for Pharma

Posted by Greg Singh on May 5, 2011

I’ve spent the last two days hearing and speaking to experts at the Social Media for Pharma conference and wanted to share some highlights and observations. One highlight was a presentation by Marc Monseau, Director of Corporate Communication, Social Media at Johnson & Johnson. Monseau outlined eight key components to enhancing your online presence: 1) Listening (being the most important), 2) Establishing your role, 3) Identifying key influencers, 4) Establishing policies, 5) Streamlining approval process, 6) Resourcing appropriately, 7) Empowering teams, and Remaining flexible. I couldn’t agree more. These components don’t just enhance your online presence; they are really the recipe for a successful social media strategy. Without listening, for example, you’re missing out on great opportunities. And without clear policies and approval processes in place, you’re not taking full advantage of the insights captured.

Another great talk came from Peter Pitts, Partner/Director Global Regulatory and Health Policy at Porter Novelli and former Associate Commissioner with the FDA. Pitts emphasized the importance of doing the moral thing in social media. While the pharmaceutical business requires more caution about what is said, it is critical to be out there having the conversation. Pitts recommends starting by having your legal team approve the type of content and engagement that is appropriate. He noted that it’s not as important to be able to have a back and forth conversation as it is to be out there and direct people to the right content.

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Why Social Media Success Will Not Be in a Silo

Posted by Debbie DeGabrielle on February 2, 2011

When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social media did not yet exist.The social Web has changed the shape of customer relationships andsocial media’s power lies in its ability to create a true social enterprise that improves the performance of every customer touch point. And unlike a strong tree, the real potential of social media can never be fully realized in isolation.

Within the social enterprise itself, there is no place for “information silos” – management systems incapable of reciprocal operation with other, related management systems. If productive and timely communication about insights drawn from the social sphere cannot occur among key stakeholders internally, there is no way to achieve the scale and velocity of social conversations that are necessary to engage a community quickly, efficiently, and with a response that builds customer satisfaction and brand affinity.

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How Social Data Can Payoff Big When it Comes to Increased Conversions

Posted by Tyler Roehmholdt on January 28, 2011

For part five of our Social Resolutions for 2011 series we’ll be talking about how you can resolve to start optimizing your organization using social data, specifically around your digital channels.

Social data not only surfaces what people are talking about, but also clues you in to what they’re seeking out. Even more importantly, it helps you determine what people are searching for on the Web. When optimizing, consider how social data can influence not only your community strategy, but also your search and advertising strategies and content. Effective optimization can be likened to playing the lottery – the more lines you play, the better your chances of winning. Success can often increase conversion rates as well.

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FedEx Use Case: Fostering 88,000 Goodwill Twitter Exposures and 20,000 Retweets by Harnessing Social Intelligence

Posted by Jennifer Rodriguez on January 13, 2011

Delivering good service through social channels can extend well beyond your community in ways you may not imagine. The following client use case on FedEx does a great job of showing how using a social network such as Twitter to service customers can garner not only goodwill with that customer and your Twitter community but can extend far beyond – in this case one positive experience lead to 88 thousand Twitter exposures and 20 thousand retweets. Now that’s what I call harnessing the power of Social Intelligence! Check it out…

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Leveraging Social Media in Unexpected Ways

Posted by Vicki Blair on December 9, 2010

I was reading a recent article on ccjdigital.com called FedEx Helps Benchmark Best Practices in Social Media and the concept mentioned around engaging employee audiences using social media caught my eye. The example was given that a corporation’s intranet might be redesigned with social networking and community elements built into it. Although smaller companies may not have an intranet, the basic implication is that your audience for using social media doesn’t have to be external customers only – your internal customers and your direct team members could benefit too. So how can you use social media to better serve internal audiences?

New Ways to Leverage Social Media

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The Inflection Point in Social Media: It’s Here

Posted by Debbie DeGabrielle on December 2, 2010

The volume of social conversation is exploding. Hundreds of millions of blogs, millions of forums, and hundreds of thousands of online communities are supporting instantaneous conversations worldwide. And every day, new channels, forums, communities and topics are emerging, opening the door for even more conversation and information exchange.

Consider the numbers: Facebook users collectively spend more than 6 billion minutes in the online community every day. Microblogging site Twitter is on pace to process almost 10 billion tweets this year. There are 346 million daily bloggers. Search engine giant Google supports more than 2 billion searches daily. And if you wanted to watch all the online videos on YouTube, it would take you 412.3 years to do it. A recent quote by Eric Schmidt, CEO at Google … “we create as much information in two days now as we did from the dawn of man through 2003” seems to say it best. The volume of conversation is growing exponentially and shows no signs of slowing down.

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Social Intelligence Webcasts Recap

Posted by Ellen Enrico on November 22, 2010

Last week we hosted two live Social Intelligence Webcasts:
Understanding Sentiment Evaluation, and The Evolution of Enterprise Social Intelligence.

Understanding Sentiment Evaluation, hosted by Visible’s own Shawn Rutledge, Director of Core Technology and Jackie Kmetz, Director of Data Strategy & Product Training, presented their experiences about how understanding consumers’ attitudes, opinions, and emotional connections via the social Web can help improve your business.

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