Imagine a box of marbles, filled to the brim with all different kinds— from aggies to micas, steelys to catseyes. Imagine you want to ask a question like, “What is the proportion of steel marbles to glass marbles?” or “How many clay marbles have stripes of the color blue?” To answer this question, you don’t necessarily have to count every marble, and in fact, you could randomly pull marbles out of the box and essentially sample the world to get to answers with pretty high confidence in relatively short order.
Now imagine the box to be 200 feet high, with layers of 10,000 marbles a quarter of an inch in diameter on top of each other, and every day, that box grows in size and a machine is constantly filling that box to meet that size. Now ask the same questions. It’s a little bit harder, as what’s getting added may not be the same distribution of marbles as what already exists. And within a month, that box could be 6000 feet high and growing if it grows at 200 feet a day.





Socializing Social Media within the Enterprise
Posted by Vicki Blair on April 22, 2011Although social media is becoming a hotter topic for more and more divisions within any enterprise, for many business groups the concept of monitoring, analyzing, or engaging on social media content is still a vague and sketchy sounding proposition. So how do you promote its use without just stating a bunch of boring facts that would lull even the most caffeinated into a comatose state?
Here are some fun ways that you might bridge the knowledge gap around social media business uses:
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