Does your company look for more than just brand mentions when reviewing it’s social footprint? My latest post for Mediapost’s blog, Marketing: Health takes a look at just this subject. Here is an excerpt from “So Much More to Social Than Just Brand Mentions” as well as a link to the full article:
It seems that too many brands get stuck at this me phase, caught in an endless cycle of reading brand mentions, responding when appropriate and possible, then reacting with a messaging tweak here and new advertising channel there. These steps are all an important part of the process but there is a wealth of other valuable information available for the enlightened social investigator that can open doors to new ways to connect to audiences and patients looking at affinity groups.
Want to read more? Here is the full article.