Whether it was Sim Bhullar of New Mexico State or Mamadou Ndiaye of the UC Irvine Anteaters, spectators of the ongoing NCAA basketball tournament got the chance to see some “big boys” play in the paint this year.

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Besides these giants, there were some “big” players off the court as well.

In what seems like the spirit of the bracket, Warren Buffett, business extraordinaire and owner of Berkshire Hathaway, agreed to back the billion dollar bracket challenge sponsored by Quicken Loans.

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The challenge was that whoever correctly predicted all the wins of the tournament would win $1 billion. I say was, because at this point there are zero brackets that qualify. Read more…

Social-Media-Intelligence-It’s astounding to see the revolutionary progress of social media as a business practice in the past three years.

It wasn’t long ago that companies were trying to decide “if” they were going to embrace social media as a discipline. As Social Media Examiner reports, 97 percent of all marketers are now using social media to promote their business. With a percentage so high, it’s clear we’ve moved well beyond the decision of “if”.

The next chapter in social media for marketers was the focus on tracking and gathering as many likes, followers and fans as possible. While this made for some visually compelling internal growth charts, marketers quickly realized it didn’t help them prove the value of investing in social.

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Social-Media-GraphicDaylight Savings time has come and we’ve sprung forward for the benefit of longer days, but does this actually mean more time during our day? Unfortunately no. And from working with our clients, I know that many of you are tackling thousands, and in some cases millions of pieces of social data on a daily basis as you monitor your brand, analyze the competitive landscape, create pitch decks, manage customer service and more, and all of this work has to fit into already packed days. Visible Intelligence is packed with many tools and functionalities that can help keep you and your teams up to date and save you time.

Considering we can’t actually give you more hours in the day, your Account Managers wanted to share some of their favorite features and tips and tricks for taming your social to-do list.

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The snow is melting and temperatures are warming up, which can only mean one thing – it’s time for MARCH MADNESS! Aside from Super Bowl Sunday, the NCAA Men’s tournament is the biggest sporting event in America. Whether you are a die-hard fanatic, casual fan, or just like the mascots, you are aware that it is March Madness. It’s unavoidable. As you tell from the graphic below, people from Seattle, Washington to Gainesville, Florida have filled out a bracket (or brackets in my case) with the hopes of winning a pool.

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1During a Kantar Twitter Workshop event, Larry Friedman, the Chief Research Officer at TNS, shared his excitement about the value that social media brings to a market researcher. His view, shared by many of the presenters was that social can be used in predictive models. “There is signal in the noise. You just have to extract it,” he explained. This gives marketers a jump on obtaining market reaction, enabling real-time decisions and adjustments as necessary.

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Craic |krak|: Irish term

 [noun]

  1. Fun and entertainment, especially good conversation and company.

             Come for the beer, lads, and stay for the craic!

             It was great craic.

St. Patrick’s Day is sure to be filled with craic, but the question is where? Conan might have some answers for you. When you’re done on the dance floor, let’s see where the best places to celebrate this St. Patrick’s Day are.

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March has long been considered a time of great change and growth. March signals the coming of spring and, after the abysmal winter griping much of the country this year, never has spring been more welcome. For much of the US population, however, March can only mean one thing – the NCAA Men’s Basketball tournament, otherwise known as March Madness.

To many sports fans, myself included, March Madness represents the purest form of any sports playoffs and an opportunity to witness some of the greatest sports moments of the year. Perhaps the best part of March Madness, however, are the many office pools, brackets, and predictions that come as a result of this tradition. This is a time of the year when the average cubicle dweller can demonstrate his or her sports related prowess and, should they win their bracket, lord it over their coworkers for the next year and possibly take home a little bit of cash at the same time.

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It’s that time of year again… to load up on thin mints and Samoas, of course.

1Girl Scouts are out in full force with their boxes of delicious goodness, but unfortunately, some people may have missed the chance to buy their beloved thin mints while they were at South by Southwest (SXSW) this week. Luckily, Oreo surprised SXSW attendees by using a 3D printer to create cookies based off of real-time trends on Twitter. #yummy

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Everyone can use more time in their day. The added challenge of keeping up with the fast-changing world of social media makes for action-packed, eat-lunch-at-your-desk kind of days. Our latest product update includes some time savers and short-cuts to help our clients be more productive and maybe go out to lunch once in a while. New features include:

  • Faster, repeatable campaign analysis
  • Improved sorting options
  • New trend chart viewing options
  • Additional common categories for deeper analysis and segmentation

1I think one feature that marketers will love is the ability to name and save your campaign dates and then reuse these campaign dates over and over for analysis.  Now there is no need to remember specific dates for each marketing campaign or initiative. The campaign name helps you easily find the conversations and insights that you are looking for. Once the campaign date or dates are saved, just select the one you need from the menu.  Now it’s easy to jump between campaigns with different dates.  And you can easily edit and manage the dates as needed.

Schedule a demo and we can show you how to use this useful new feature and many other time savers.

 

snowden2One of the more controversial events happening at South by Southwest this year is the talk with Edward Snowden, the infamous NSA whistle-blower. It was announced on March 4th that this talk would occur today, the 10th, remotely from Russia where he’s received asylum, and livestreamed by The Texas Tribune. When the event was announced, volume surrounding the topic peaked at nearly 13k posts across all media types, with nearly 12k of those posts coming from Twitter.

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