Busted brackets and last hopes

For those of us whose brackets were busted before the sun set on the first weekend of tournament play, we may be left asking ourselves how on earth could the guy from accounting be in the running to win the entire office bracket when only weeks ago you overheard him asking what a Jayhawk was and “who was this Dick Vitale character anyway?”

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Thunderdome & hugs, part 2

ponyWe left off last time in the midst of the greatest nerdosphere competition ever, inspired by the greatness that is the Emerald City Comic Con that took place this past weekend. We’ve settled the fights between Harry Potter and Lord of the Rings, along with the competition between JJ Abrams and Joss Whedon, but we still have 4 more competitions to get through. So round up your nerdling hordes, and let’s do this! In our lineup today is:

World of Warcraft vs League of Legends

Mass Effect vs Diablo

DC Comics vs Marvel Comics

Star Trek vs Star Wars

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If you walk by my desk. you’ll immediately learn three things about me:

1)      I’m kind of a geek.

2)      I’m not that good at cleaning.

3)      My desk is cluttered with things that make me very happy.

In face, I spent this last weekend indulging in the things that make me very happy at this year’s Emerald City Comic Con. I’ve only ever been to my local con but it seems a common theme that cons are a safe place for you to go overboard with your fandom – Trekkers, Ringers, Whovians and Bronies alike unite at cons that encourage you to be you. In fact, Wil Wheaton was recently trending on Facebook after sharing a rather sweet piece of advice with a young question asker about dealing with bullies.

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GleansterLtBlueLogo_500pxNext Tuesday, April 8th, Ian Michiels, Principal and Managing Director at Gleanster Research, will be joining Visible for a webcast surrounding how to improve product launches using social media data. Product and service launches are often the biggest marketing event of the year, and it’s important to know how to use past and current data for acting and reacting successfully when it comes to such a big event. Michiels writes on the Gleanster blog about the topic:

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Whether it was Sim Bhullar of New Mexico State or Mamadou Ndiaye of the UC Irvine Anteaters, spectators of the ongoing NCAA basketball tournament got the chance to see some “big boys” play in the paint this year.

mamadou picture

Besides these giants, there were some “big” players off the court as well.

In what seems like the spirit of the bracket, Warren Buffett, business extraordinaire and owner of Berkshire Hathaway, agreed to back the billion dollar bracket challenge sponsored by Quicken Loans.

sportscenter tweet

The challenge was that whoever correctly predicted all the wins of the tournament would win $1 billion. I say was, because at this point there are zero brackets that qualify. Read more…

Social-Media-Intelligence-It’s astounding to see the revolutionary progress of social media as a business practice in the past three years.

It wasn’t long ago that companies were trying to decide “if” they were going to embrace social media as a discipline. As Social Media Examiner reports, 97 percent of all marketers are now using social media to promote their business. With a percentage so high, it’s clear we’ve moved well beyond the decision of “if”.

The next chapter in social media for marketers was the focus on tracking and gathering as many likes, followers and fans as possible. While this made for some visually compelling internal growth charts, marketers quickly realized it didn’t help them prove the value of investing in social.

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Social-Media-GraphicDaylight Savings time has come and we’ve sprung forward for the benefit of longer days, but does this actually mean more time during our day? Unfortunately no. And from working with our clients, I know that many of you are tackling thousands, and in some cases millions of pieces of social data on a daily basis as you monitor your brand, analyze the competitive landscape, create pitch decks, manage customer service and more, and all of this work has to fit into already packed days. Visible Intelligence is packed with many tools and functionalities that can help keep you and your teams up to date and save you time.

Considering we can’t actually give you more hours in the day, your Account Managers wanted to share some of their favorite features and tips and tricks for taming your social to-do list.

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The snow is melting and temperatures are warming up, which can only mean one thing – it’s time for MARCH MADNESS! Aside from Super Bowl Sunday, the NCAA Men’s tournament is the biggest sporting event in America. Whether you are a die-hard fanatic, casual fan, or just like the mascots, you are aware that it is March Madness. It’s unavoidable. As you tell from the graphic below, people from Seattle, Washington to Gainesville, Florida have filled out a bracket (or brackets in my case) with the hopes of winning a pool.

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1During a Kantar Twitter Workshop event, Larry Friedman, the Chief Research Officer at TNS, shared his excitement about the value that social media brings to a market researcher. His view, shared by many of the presenters was that social can be used in predictive models. “There is signal in the noise. You just have to extract it,” he explained. This gives marketers a jump on obtaining market reaction, enabling real-time decisions and adjustments as necessary.

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Craic |krak|: Irish term

 [noun]

  1. Fun and entertainment, especially good conversation and company.

             Come for the beer, lads, and stay for the craic!

             It was great craic.

St. Patrick’s Day is sure to be filled with craic, but the question is where? Conan might have some answers for you. When you’re done on the dance floor, let’s see where the best places to celebrate this St. Patrick’s Day are.

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