I recently read a post by Paul Chaney of Practical Ecommerce about whether social media is diluting email marketing and which is more important social or email marketing. As Paul explains, “…the debate should not be email OR social. It should be email AND social.” I couldn’t agree more! In this post Paul shows how email marketing and social media efforts complement one another through his 10 Tips for Integrating Email and Social Media.
Here are a few of my favorite tips he provided:
- Email Can Drive Traffic to Blog Content
Email and blogs are digital companions. Blogs can become the content source for email newsletters and, conversely, email can call attention to blog posts.
- Social Media Can Be an Amplifier
Many email-sending platforms now include social bookmarking and sharing options. For example, popular email platform Constant Contact allows users to place a social sharing “toolbar” at the top of the newsletter template that enables subscribers to Like, tweet and bookmark email content. Some platforms will even tweet a link to a web-based version of the email to Twitter followers once it is published.
- Social Media Can Fill the Gap
Most small businesses only send email marketing messages periodically — such as monthly newsletters or occasional special offers. By providing more frequent updates — Facebook status updates, tweets and blog posts — social media can fill those gaps and help keep a brand top-of-mind with consumers.
Additionally, I think it’s important to keep in mind that social doesn’t just complement your email marketing efforts – it can also enhance and inform all your marketing efforts from optimizing SEO keywords and campaign messaging to identifying keep topics and trends your clients and prospects are talking about.
To learn more specifically how social media monitoring and analytics can complement your marketing efforts, you may want to check out our recent Webcast titled: Are You an Effective Conversation Architect? You can register for the replay here. Do you have any tips you’d like to share – we love to hear them…