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07-mtv-movie-awardsOk, well kinda. Last Sunday was the MTV Movie Awards. I watched them and they were entertaining enough. Conan opened with a record number of celebrity cameos, 49, 50 if you count Conan. I found him to be adorably awkward and funny.

Some quick highlights: Rita Ora ripped Zac Efron’s shirt open, Orlando Bloom said Legolas could take on Ron Burgundy in a fight, and Rihanna and Eminem performed their song “Monster.”  On many a Sunday this would be the most interesting and fantastic part of my day.

Except that Game of Thrones was on. And despite the security blanket that is DVR, OnDemand, HBOGo and HBO’s repeating schedule, I found myself wishing I was watching Game of Thrones instead. #sorrynotsorry

Was I alone?

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Tax Day, Not Doomsday

It’s Tax Day! …Which may mean a variety of things.

joe penna taxday tweet

Tax Day may not be a source of stress for those who got their taxes done early, but what about for those who waited until the last minute? Here’s an article by Forbes that outlines the process some may have gone through this past weekend.

By the looks of things, the volume of posts in the past week related to doing taxes early or last minute are almost the same. There are about 15,500 posts related to doing taxes early compared to around 16,700 related to doing taxes in the last minute.

Generally, it seems like slightly more people did their taxes right before the deadline instead of doing them early.

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versus_tbmcdsBy now, we’ve all heard about the breakfast wars between Taco Bell and McDonald’s.

Taco Bell has launched into the $50 billion fast-food breakfast market with three new commercials, including their “I’m Ronald McDonald” commercial (which gets even more annoying every time I see it). Their new menu features all sorts of, let’s say, “different” breakfast food options. It has ignited the curiosity of brave souls who are willing to take a dive into the waffly-bacon-syrup deliciousness(?) that Taco Bell is claiming it has mastered.

Then there’s McDonald’s, the industry leader that has owned 25% of the market share of fast-food breakfast for quite some time. Right after Taco Bell came out with their new menu and commercials, McDonalds took to Facebook and Twitter with a clever comeback.

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napier1Now that the madness is over and the University of Connecticut men’s basketball team has been crowned champion for the 4th time in the last 15 years, it’s time to accept UConn as a legitimate dynasty. As Steve Weisman proclaimed on ESPN’s “Outside the Lines”, “UConn is the best team of the millennium.” Not only was UConn’s run impressive, considering they didn’t win their conference’s regular season or conference tourney, it also makes Shabazz Napier, Tyler Olander, and Neils Giffey the only UConn players in history to win two national titles.

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Sports fans might be “sleepless in Seattle,” and for good reason too.

Recently, Seattle has been in the sports spotlight (Super Bowl Champs!) and the Mariners are looking to keep up the hustle. Especially with the addition of Robinson Cano, the prospects for this team are high, and expectations even higher.

Besides having an already solid roster this season, the M’s attracted a lot of attention by signing Robinson Cano (arguably the top free agent on the market) for $240 million earlier this winter. Four months later, Cano made his debut in Seattle with the home opener versus the Los Angeles Angels.

 

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Thunderdome & hugs, part 2

ponyWe left off last time in the midst of the greatest nerdosphere competition ever, inspired by the greatness that is the Emerald City Comic Con that took place this past weekend. We’ve settled the fights between Harry Potter and Lord of the Rings, along with the competition between JJ Abrams and Joss Whedon, but we still have 4 more competitions to get through. So round up your nerdling hordes, and let’s do this! In our lineup today is:

World of Warcraft vs League of Legends

Mass Effect vs Diablo

DC Comics vs Marvel Comics

Star Trek vs Star Wars

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If you walk by my desk. you’ll immediately learn three things about me:

1)      I’m kind of a geek.

2)      I’m not that good at cleaning.

3)      My desk is cluttered with things that make me very happy.

In face, I spent this last weekend indulging in the things that make me very happy at this year’s Emerald City Comic Con. I’ve only ever been to my local con but it seems a common theme that cons are a safe place for you to go overboard with your fandom – Trekkers, Ringers, Whovians and Bronies alike unite at cons that encourage you to be you. In fact, Wil Wheaton was recently trending on Facebook after sharing a rather sweet piece of advice with a young question asker about dealing with bullies.

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Social-Media-Intelligence-It’s astounding to see the revolutionary progress of social media as a business practice in the past three years.

It wasn’t long ago that companies were trying to decide “if” they were going to embrace social media as a discipline. As Social Media Examiner reports, 97 percent of all marketers are now using social media to promote their business. With a percentage so high, it’s clear we’ve moved well beyond the decision of “if”.

The next chapter in social media for marketers was the focus on tracking and gathering as many likes, followers and fans as possible. While this made for some visually compelling internal growth charts, marketers quickly realized it didn’t help them prove the value of investing in social.

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Social-Media-GraphicDaylight Savings time has come and we’ve sprung forward for the benefit of longer days, but does this actually mean more time during our day? Unfortunately no. And from working with our clients, I know that many of you are tackling thousands, and in some cases millions of pieces of social data on a daily basis as you monitor your brand, analyze the competitive landscape, create pitch decks, manage customer service and more, and all of this work has to fit into already packed days. Visible Intelligence is packed with many tools and functionalities that can help keep you and your teams up to date and save you time.

Considering we can’t actually give you more hours in the day, your Account Managers wanted to share some of their favorite features and tips and tricks for taming your social to-do list.

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The snow is melting and temperatures are warming up, which can only mean one thing – it’s time for MARCH MADNESS! Aside from Super Bowl Sunday, the NCAA Men’s tournament is the biggest sporting event in America. Whether you are a die-hard fanatic, casual fan, or just like the mascots, you are aware that it is March Madness. It’s unavoidable. As you tell from the graphic below, people from Seattle, Washington to Gainesville, Florida have filled out a bracket (or brackets in my case) with the hopes of winning a pool.

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