All posts in Tips & Tricks

Social-Media-GraphicDaylight Savings time has come and we’ve sprung forward for the benefit of longer days, but does this actually mean more time during our day? Unfortunately no. And from working with our clients, I know that many of you are tackling thousands, and in some cases millions of pieces of social data on a daily basis as you monitor your brand, analyze the competitive landscape, create pitch decks, manage customer service and more, and all of this work has to fit into already packed days. Visible Intelligence is packed with many tools and functionalities that can help keep you and your teams up to date and save you time.

Considering we can’t actually give you more hours in the day, your Account Managers wanted to share some of their favorite features and tips and tricks for taming your social to-do list.

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Everyone can use more time in their day. The added challenge of keeping up with the fast-changing world of social media makes for action-packed, eat-lunch-at-your-desk kind of days. Our latest product update includes some time savers and short-cuts to help our clients be more productive and maybe go out to lunch once in a while. New features include:

  • Faster, repeatable campaign analysis
  • Improved sorting options
  • New trend chart viewing options
  • Additional common categories for deeper analysis and segmentation

1I think one feature that marketers will love is the ability to name and save your campaign dates and then reuse these campaign dates over and over for analysis.  Now there is no need to remember specific dates for each marketing campaign or initiative. The campaign name helps you easily find the conversations and insights that you are looking for. Once the campaign date or dates are saved, just select the one you need from the menu.  Now it’s easy to jump between campaigns with different dates.  And you can easily edit and manage the dates as needed.

Schedule a demo and we can show you how to use this useful new feature and many other time savers.

 

blogging-14Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, but how you actually go about doing it.  I realized that this speaks to something I am seeing more and more companies asking, as well, as they look for creative ways to build engaging communities – “How do I do it, how do I find things to write about, and how often should I do it?”  Creating content, both original and curated, remains a hot topic and social media can provide a treasure trove of material to help.

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segmentationIn our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing business problems using advanced segmentation with social media analytics. It was a fantastic presentation that has generated lots of interest, so we wanted to make some of the information available as soon as we could. Here it is! (Note: To view the entire recorded webcast, see our site. Learn More>>Webinars. The content will be available Nov 22.)

The analytic process can be broken down into 5 steps:

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What size is your carbon footprint?

Carbon Footprint calculators are a quick and informative way to get a glimpse into how much energy you are consuming, and how much you’re contributing to greenhouse gas emissions each year (on an individual or household level). These calculators also show how you stack up against an average household (or individual), so that you can get a sense of where you rank. CO2 calculators often provide tips on ways to reduce your emissions, based on your input, and are often simple suggestions, such as unplugging unused electronics, turning off your computer when not in use, or making sure your car tires are filled to the appropriate pressure.

There are a wide variety of websites out there with CO2 calculators, but one of the better and more intuitive ones I found was on the Nature Conservancy website >>

I found it very interesting that the average world household score is pretty low, but not too surprising I suppose. Here’s how I stacked up:

markCO2

So check it out for yourself…see how you stack up, and see if there are any simple ways you can help reduce your carbon footprint!

 Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann  discuss the 5 W’s of Social Engagement!

This webinar, presented by community outreach thought leader, Anthony Mann, will walk you through some tips for effectively connecting with customers on social channels, discuss the framework of scaling your social engagement across multiple topics and/or business units, and show several examples of how a business at Microsoft engages with its community members.

For almost 10 years, Anthony and his company, Corporate Online Services, has been working at community building and engagement programs for various teams at Microsoft. He is the Windows Client forum owner on Microsoft TechNet, manages the Windows IT Pro outreach team, and was a Program Manager for Microsoft Answers, training key influencers on moderation procedures and practices. He has written numerous whitepapers and articles for Microsoft, as well as authored 15 books on various Microsoft technologies.

Register now to attend this webcast and join us on July 18 at 10:30am (PST).

Recently over lunch with an analyst friend of mine, the topic of data came up. (I know, exciting right.) Let me skip to the end and tell you our assertion – Data is useless. Coming from someone whose job it is to consult with companies on the tremendous value of data, it may seem a bit out of place, but the message I sought to convey, and that I help companies understand, is that data without segmentation is useless, and as I said over lunch, “It’s Just a dataset.”

The role of social data in enterprise environments is growing much more complex, and part of that complexity is driven from the need for this data to inform other key parts of the business with real, tangible benefits that can guide decisions, predict outcomes and validate expenses. One example of a specific segmentation that I build and deploy for clients on a regular basis is called category segmentations. Allow me to provide an example. If you’re a market researcher, for a major computer company whose job it is to gather consumer insights data, are metrics like share of voice or volume trend going to matter to you? Though they are valuable in some applications, you’re much more likely to care about the “why”, instead of the “what”. “Why do people love or hate the new product my company launched in market?” “Why are we having trouble resonating with a specific target market?” “Why is the product being returned more than projected?” These are the types of questions that are being asked and in order to provide an adequate answer you need to be able to perform segmentations on the data. Read more…

If you’re actively harnessing social listening platforms to deliver insights to your marketing and customer service organizations, congratulations! These two use cases, though most common, are in some ways also the most critical as they represent channels to both acquire and retain customers. But what’s beyond this? Some of the most advanced users of social listening platforms are hard at work developing processes to feed insights to multiple organizations within their companies, often referred to as “scaling across the enterprise.”

The Visible Intelligence platform is built to scale with the enterprise in mind. Here are four ways to scale social data across the enterprise:

1. Form a Steering Committee

Often times ideas get shot down because they don’t have enough executive buy-in. Form a cross-functional steering committee that is comprised of one or two people from each organization within your company that you feel may benefit from social media data. Then secure what’s called an executive sponsor, or senior-level person who has the ability to get behind an initiative and work it through corporate hierarchies to receive additional support and visibility. Read more…

Today’s story about Amazon’s attempt to pay homage to James Gandolfini is a reminder that companies need to think twice about trying to profit (or being perceived to) from a natural disaster or, in this case the sad passing of a beloved celebrity.

For those of you catching up, James Gandolfini’s sudden death on Wednesday caught many by surprise.  Fans around the world mourned with many expressing their thoughts and sharing their condolences on social channels.  Some Sopranos fans most likely remembered Mr. Gandolfini by watching old episodes of the iconic show.  But the line was drawn when Amazon.com was perceived to try to profit from the tragedy.

The company briefly published a post to its Facebook page remembering Gandolfini, known best for his role as Tony Soprano, that included a link to purchase Sopranos DVDs on Amazon, according to the Consumerist. The company later pulled the post, but not before Facebook commenters could deride Amazon for its poor timing.

I doubt this was a deliberate move by Amazon to cash in on James Gandolfini’s death.  However, it should  be a lesson to other companies about the pitfalls of using a sad event to drive profits.  History indicates that there is a natural bump in sales after a celebrity’s death anyway, as seen in sales of Whitney Houston’s music after her death.  It’s important to think twice about how even a well-intended dedication will be perceived by loyal fans.

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