All posts in Social Media Influence

Thunderdome & hugs, part 2

ponyWe left off last time in the midst of the greatest nerdosphere competition ever, inspired by the greatness that is the Emerald City Comic Con that took place this past weekend. We’ve settled the fights between Harry Potter and Lord of the Rings, along with the competition between JJ Abrams and Joss Whedon, but we still have 4 more competitions to get through. So round up your nerdling hordes, and let’s do this! In our lineup today is:

World of Warcraft vs League of Legends

Mass Effect vs Diablo

DC Comics vs Marvel Comics

Star Trek vs Star Wars

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If you walk by my desk. you’ll immediately learn three things about me:

1)      I’m kind of a geek.

2)      I’m not that good at cleaning.

3)      My desk is cluttered with things that make me very happy.

In face, I spent this last weekend indulging in the things that make me very happy at this year’s Emerald City Comic Con. I’ve only ever been to my local con but it seems a common theme that cons are a safe place for you to go overboard with your fandom – Trekkers, Ringers, Whovians and Bronies alike unite at cons that encourage you to be you. In fact, Wil Wheaton was recently trending on Facebook after sharing a rather sweet piece of advice with a young question asker about dealing with bullies.

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Whether it was Sim Bhullar of New Mexico State or Mamadou Ndiaye of the UC Irvine Anteaters, spectators of the ongoing NCAA basketball tournament got the chance to see some “big boys” play in the paint this year.

mamadou picture

Besides these giants, there were some “big” players off the court as well.

In what seems like the spirit of the bracket, Warren Buffett, business extraordinaire and owner of Berkshire Hathaway, agreed to back the billion dollar bracket challenge sponsored by Quicken Loans.

sportscenter tweet

The challenge was that whoever correctly predicted all the wins of the tournament would win $1 billion. I say was, because at this point there are zero brackets that qualify. Read more…

It’s that time of year again… to load up on thin mints and Samoas, of course.

1Girl Scouts are out in full force with their boxes of delicious goodness, but unfortunately, some people may have missed the chance to buy their beloved thin mints while they were at South by Southwest (SXSW) this week. Luckily, Oreo surprised SXSW attendees by using a 3D printer to create cookies based off of real-time trends on Twitter. #yummy

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According to Salon, viewership of the Sochi Olympics was down over 10% versus the 2010 games record setting performance. While it may not have been as big a hit as other events (the Super Bowl continues to set viewership records year after year), that does not mean that there was nothing to learn for marketers and social media experts.

On March 6th, Visible Senior Consultant and social media expert Cathy Buena, hosted a webcast that looked at the games through social media’s collective lens. After researching posts from all the large social media outlets and analyzing the underlying trends supporting the key topics from the games, she identified the following learnings that every marketer and social media practitioner should consider:

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blogging-14Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, but how you actually go about doing it.  I realized that this speaks to something I am seeing more and more companies asking, as well, as they look for creative ways to build engaging communities – “How do I do it, how do I find things to write about, and how often should I do it?”  Creating content, both original and curated, remains a hot topic and social media can provide a treasure trove of material to help.

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Best memes of 2013

2013 was full of exciting events: Reality TV royalty had a baby; actual royalty had a baby; Beyonce shut down the SuperDome’s power; the government shut down everything but their gym; Miley Cyrus twerked the world into a frenzy; and Lindsay Lohan and Amanda Bynes seem to have finally made it through their frenzies.

Generations from now, if people were to look back on 2013, what would they remember? What would we want them to remember?

Obviously, the memes. These visual ear worms capture our obsessions and combine pop culture with the snarky beauty that is internet speak. In my own completely biased opinion, here are some of the greats:

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My two best friends hosted the Golden Globes this Sunday! That may be an over statement….I don’t know Amy Poehler and Tina Fey, but if I did, it is likely we would be best friends. That is probably still an overstatement.

What’s not an overstatement was that they hosted the Golden Globes and the room was full of booze-fueled shenanigans that made the interwebs go boom! <cough> Jaqueline Bisset’s acceptance speech <cough>. Also, this started happening: “Lawrencing”


But, here’s really what you need to know from Sunday’s awards:

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Three – two – one – HAPPY NEW YEAR!


…And with the new year comes the opportunity to do things differently. I love New Year’s and I love the idea of a time to reflect and start in a new direction. Do I always stick to my resolutions? Sometimes. I do have a few resolutions that I’ve adopted in years past that I still follow, but others have fallen by the wayside. Based on what I’ve seen on social media the last few days, I am definitely not alone.

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