All posts in Social Media Influence

Women’s Purchasing Intent & Behavior – What We Found Out When We Explored “What She Said” in the Social Sphere

Posted by Jennifer Rodriguez on February 23, 2012

Earlier this week, we had the pleasure of meeting and hanging out with Jason Falls, CEO of Social Media Explorer while he visited our offices on Tuesday. During his stay, he spoke to our company, joined us for a local tweet-up in Seattle, as well as co-presented a webcast with our own Director of Professional Services, Carly Wilcox. The webcast was titled, “What She Said” – How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior. Their presentation discussed how listening to female conversations online can provide insights into what influences and impacts women’s buying decisions and behavior. Read more…

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Companies, Grad Schools, and Colleges All Using Social Media Monitoring

Posted by Ellen Enrico on December 13, 2011

Applicants of all sorts beware: the institutions you are seeking admission to are monitoring social media accounts to get an inside look at your personality.

While this certainly has been practiced by businesses examining potential new hires for multiple years, an increasing number of colleges and universities are turning to social media as an extra factor in deciding whether an applicant is worthy of admission.

Social media has never been thought of as having much of a place in the world of academia, but it’s being used by admissions offices in the loftiest realms of higher learning. In a report issued by Kaplan, over forty percent of all law school admissions officers have admitted reviewing applicants’ social media accounts and using their findings to influence their decisions. Read more…

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Obama: the best of the worst on the economy?

Posted by Eric Forst on August 26, 2011

A July 15^th poll conducted by Quinnipac University indicated that voters blame Bush over Obama 2-1 for the bad economy. The poll also found that 56% of American voters disapprove and just 38% approve with the way President Obama is handling the economy, but by 45% to 38% they trust the President more than congressional Republicans to handle the economy. So, there are some mixed signals in the polling data. How can the President know how voters really feel about his handling of the economy?

I thought it would be interesting to take a look at some of the data we’ve collected over the past thirty days and see exactly what people are saying. So, I created a search in Visible Intelligence that returns all the posts and comments with “double-dip recession” or “another recession” in them. By filtering to all the posts in which social media authors expressed negative sentiment, I was able to get a read on how Obama fares relative to Republicans, Bush and other terms. This is the list of the Most Prominent Terms from more than 1,300 negative posts and Tweets collected between July 23 and August 23: