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Super Tuesday Social Buzz

Posted by Ellen Enrico on March 7, 2012

Mitt Romney may have claimed victory in last night’s Super Tuesday race, but who won the social share of voice? Ron Paul seemed to have run away with that category while Mitt Romney and Rick Santorum (like they’ve been throughout this entire campaign) continue to go head-to-head.

Women’s Purchasing Intent & Behavior – What We Found Out When We Explored “What She Said” in the Social Sphere

Posted by Jennifer Rodriguez on February 23, 2012

Earlier this week, we had the pleasure of meeting and hanging out with Jason Falls, CEO of Social Media Explorer while he visited our offices on Tuesday. During his stay, he spoke to our company, joined us for a local tweet-up in Seattle, as well as co-presented a webcast with our own Director of Professional Services, Carly Wilcox. The webcast was titled, “What She Said” – How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior. Their presentation discussed how listening to female conversations online can provide insights into what influences and impacts women’s buying decisions and behavior. Read more…

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Snowmageddon and SOPA Blackouts

Posted by Ellen Enrico on January 19, 2012

As I sat working from home with latte in hand watching the snow fall from my living room window, I set out to do my usual internet search. Depending on what you were searching the internet for on Wednesday, January 18^th, you may have run into some blacked out sites—Wikipedia, Reddit, and Wired, among many others, went partially or entirely dark in protest of the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Their goal was to underline the message that SOPA poses a very real threat of Web censorship.

Back in the day, much of our information came from books, but the proliferation of the Internet has made ownership of information difficult to police. But what other implications does this bill have besides stopping online piracy? This Mashable article does a great job summarizing the fine print that has so many people opposing it.

A Nail-Biter in Iowa

Posted by Ellen Enrico on January 4, 2012

Here we are in a new year and kicking it off with the first electoral event: the Iowa Caucus.

As of 10 PM (PT), the Republican Party’s roller coaster campaign and last night’s race in Iowa stood at a virtual tie between Rick Santorum and Mitt Romney. Ron Paul came in at a respectable third place. It appears to have been the time for a new front runner-and the beginning of the end for some candidates. It was also a true test for Mitt Romney, who, for more than a year, and during his 2008 caucus performance, pulled around 25% of the votes and stayed flat all year round. In August, it was Michele Bachmann who won the Ames Straw Poll, but then later that month and into September, Rick Perry led the field by 38%. By October, it was Herman Cain, but by late November, it was Newt Gingrich. Finally, leading up to last night’s caucus, Iowans rewarded Rick Santorum for spending months going from small town to small town. Read more…

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Jon Bon Jovi: Among the Living

Posted by Ellen Enrico on December 20, 2011

The latest internet death hoax found its victim in Jon Bon Jovi yesterday. Twitterverse and the interwebs were buzzing about the fact that Bon Jovi was dead after paramedics found him in a coma at his Empress Hotel, then died of a cardiac arrest at a hospital in Jersey Shore.

Ironically, I was on my way to see another pop/rock icon, Prince, when all the buzz took place. Close to 24 hours have passed since the rumor started and everyone can breathe a sigh of relief that Jon Bon Jovi is alive and living on a prayer. Using Visible Intelligence, the spike in the chart below indicates the information surfaced and spread at around 3pm (PT) on Monday, 12/19, and continued to make the rounds until early evening. Read more…

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