All posts in Social Intelligence

As our enterprise customers expand their use of Visible Intelligence around the globe, they need the ability to target posts across many languages and geographies. The new January VI release makes it even easier to analyze this dynamic growth in social conversations.

One of the cool new January VI capabilities is the ability to target posts across numerous languages – with a single search. Once you have that data, you can then use all of the other VI robust filtering and segmentation capabilities to refine to a view that answers your business questions. Let me illustrate with a very simple example:

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VisibleReleaseI will admit it. We are an excitable group here at Visible when it comes to social media and technology. We decided to kick off 2014 with an action-packed collection of new capabilities for our hardworking, time-strapped clients. Our January 2014 Visible Intelligence release features enhancements that save time and provide valuable insights so you can look like a social media rock star. New features include:

  • Cross-language searching for faster analysis: Great for global brands and multi-lingual social service teams!
  • Word exclusions from word clouds: Get rid of those unwanted words.
  • Easy segment comparisons: Gauge commonalities/differences in a snap.
  • Enhanced APIs and data exports: The data you need at your fingertips.
  • Ability to select time zones for scheduled posts: Easier publishing for global teams.

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Nine months ago, I set off on what turned out to be a winding road into the world of social software. My goal was to create a simple first-time buyers’ guide for Software Advice, but the task proved to be more arduous than I initially anticipated.

Unlike more established software markets, the social technology industry is in somewhat of a metamorphosis stage. New products are entering the market all the time, while others are being acquired, re-branded or spun into something else entirely.

I created an interactive tool called The Social App Map that helps buyers quickly navigate the market. I had two goals:

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There are great opportunities for pharma companies to accelerate innovation and build community through social media. One of the most beneficial tactics of implementing a social media program is listening. That may sound simple, but listening provides invaluable insight into your online audience and target market. Ignoring your online audience will force a loss in market share. When you listen to conversations happening online you will find that people are not typically speaking about adverse events, but rather they are seeking support and sharing information on lifestyle, experiences and tips.

Fear not: Industry research has shown that adverse event reporting is a small percentage of all social conversation on pharma topics. Knowing this, it is critical for pharma companies to make a concerted effort to listen because the majority of the conversations can be a very powerful third-party endorsement.

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segInsight:  noun \ˈin-ˌsīt\

  1. The power or act of seeing into a situation.
  2. The act or result of apprehending the inner nature of things or of seeing intuitively.

It is a pretty lofty goal, isn’t it? Whenever performing root cause analysis on a business problem, it is the ultimate goal. Without it, you most likely will develop the wrong solution. But insight is not something that you can define before digging. Complicating the issue further is the fact that it can be derived from many sources.

In a recent webcast, Turbocharging Your Approach to Social Media Analysis, we asked the attendees a question: When performing social media analytics, what type of segmentation do you use?  Choose all that apply.  Here are the results:

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segmentationIn our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing business problems using advanced segmentation with social media analytics. It was a fantastic presentation that has generated lots of interest, so we wanted to make some of the information available as soon as we could. Here it is! (Note: To view the entire recorded webcast, see our site. Learn More>>Webinars. The content will be available Nov 22.)

The analytic process can be broken down into 5 steps:

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There is general agreement that bullying is bad. There have been some terrible stories about teens getting bullied and the long term impact on their lives. But what happens when an adult is the bully? Or more specifically, someone in the NFL who weighs over 300 pounds and gives a new team member a hard time? Like most people, I have been following the evolving story about Richie Incognito, Jonathan Martin, and the Miami Dolphins. When the story first broke many people were skeptical about the notion of grown men making millions of dollars being involved in a bullying situation. Worst case, it seems like some newbie hazing that spiraled out of control.

There are always two sides to every story. Yesterday, fellow players from the Miami Dolphins came to the defense of Incognito claiming that he is not a racist. Was this enough to sway the court of public opinion? What about the other elements of the story that have cropped up like the threating voice-mails to Martin and Incognito’s past history with other teams?

I used our Visible Intelligence social monitoring and analytics tool to look into the matter. The public is weighing in on the story with many discussions currently happening about Richie Incognito. There interesting thing about the results is that both players have both positive and negative comments about them with the majority being negative for each player. About 80% of comments about Incognito are negative but about the same ratio applies to Jonathan Martin which I thought was very surprising. It will be interesting to see how public opinion changes as more facts continue to be uncovered.

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The September Fall TV new show rollout is a bit like Christmas. It’s an exciting time when people come together looking forward to merriment, focusing a little less on their diets and dreaming of the wonderful experiences coming their way. In this case, all the exciting new shows that have been heavily promoted by all the networks. However, sometimes the reality of it all is that the experience rarely lives up to all they hype and all you get are terrible memories you can’t erase.

Leading up to September we put together our dream watch lists:

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In our August 28th webinar presentation, we examined what type of scenarios are typical when negative perceptions about a brand are observed.  The first scenario we identified as a Brand Crisis, resulting from an offensive post or immediate backlash from a message.  The second scenario we identified as Persistence, resulting from continued negative perceptions about a brand over time.  For the Persistence scenario, which is what our webinar focused on, we used the topic of “Monsanto and GMO’s discussion” as our case study.

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