All posts in Social Intelligence

Social-Media-GraphicDaylight Savings time has come and we’ve sprung forward for the benefit of longer days, but does this actually mean more time during our day? Unfortunately no. And from working with our clients, I know that many of you are tackling thousands, and in some cases millions of pieces of social data on a daily basis as you monitor your brand, analyze the competitive landscape, create pitch decks, manage customer service and more, and all of this work has to fit into already packed days. Visible Intelligence is packed with many tools and functionalities that can help keep you and your teams up to date and save you time.

Considering we can’t actually give you more hours in the day, your Account Managers wanted to share some of their favorite features and tips and tricks for taming your social to-do list.

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1During a Kantar Twitter Workshop event, Larry Friedman, the Chief Research Officer at TNS, shared his excitement about the value that social media brings to a market researcher. His view, shared by many of the presenters was that social can be used in predictive models. “There is signal in the noise. You just have to extract it,” he explained. This gives marketers a jump on obtaining market reaction, enabling real-time decisions and adjustments as necessary.

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Everyone can use more time in their day. The added challenge of keeping up with the fast-changing world of social media makes for action-packed, eat-lunch-at-your-desk kind of days. Our latest product update includes some time savers and short-cuts to help our clients be more productive and maybe go out to lunch once in a while. New features include:

  • Faster, repeatable campaign analysis
  • Improved sorting options
  • New trend chart viewing options
  • Additional common categories for deeper analysis and segmentation

1I think one feature that marketers will love is the ability to name and save your campaign dates and then reuse these campaign dates over and over for analysis.  Now there is no need to remember specific dates for each marketing campaign or initiative. The campaign name helps you easily find the conversations and insights that you are looking for. Once the campaign date or dates are saved, just select the one you need from the menu.  Now it’s easy to jump between campaigns with different dates.  And you can easily edit and manage the dates as needed.

Schedule a demo and we can show you how to use this useful new feature and many other time savers.

 

On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of the most popular events we have run in the last 12 months. It is great to see so many people excited about the future of social media data analytics.

The objective of the webcast was to introduce the concept of combining social media with enterprise data and discuss potential areas of value. We chose to take a “foundational” approach to the webcast based on our understanding of where people are right now regarding their analytic capabilities. Our poll of the attendees confirmed our approach. The vast majority of the attendees are not combining social media and enterprise data now.

We asked the question, “What drove you to register for this event?” The options given were:

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epharmaEarlier this week, Visible attended the ePharma Summit in New York City, where social data and social analytics was a frequently discussed subject among the various panelists and keynote speakers from the world’s largest healthcare and pharmaceutical companies. One speaker effectively summarized this theme by talking about the difference between “Big Data” and “Smart Data.” There is a rising need in the healthcare and pharmaceutical space to more clearly understand various behavioral patterns of patients with various types of diseases and conditions and their so-called “patient journey,” which may include within the diagnosis and treatment stage, the use of various prescribed drugs. In addition to understanding the patient journey and various behavioral trends, such as a patient’s propensity to follow their prescribed treatment plan, there’s also a need to target and understand the voice of the physician or healthcare professional.

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As our enterprise customers expand their use of Visible Intelligence around the globe, they need the ability to target posts across many languages and geographies. The new January VI release makes it even easier to analyze this dynamic growth in social conversations.

One of the cool new January VI capabilities is the ability to target posts across numerous languages – with a single search. Once you have that data, you can then use all of the other VI robust filtering and segmentation capabilities to refine to a view that answers your business questions. Let me illustrate with a very simple example:

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VisibleReleaseI will admit it. We are an excitable group here at Visible when it comes to social media and technology. We decided to kick off 2014 with an action-packed collection of new capabilities for our hardworking, time-strapped clients. Our January 2014 Visible Intelligence release features enhancements that save time and provide valuable insights so you can look like a social media rock star. New features include:

  • Cross-language searching for faster analysis: Great for global brands and multi-lingual social service teams!
  • Word exclusions from word clouds: Get rid of those unwanted words.
  • Easy segment comparisons: Gauge commonalities/differences in a snap.
  • Enhanced APIs and data exports: The data you need at your fingertips.
  • Ability to select time zones for scheduled posts: Easier publishing for global teams.

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Nine months ago, I set off on what turned out to be a winding road into the world of social software. My goal was to create a simple first-time buyers’ guide for Software Advice, but the task proved to be more arduous than I initially anticipated.

Unlike more established software markets, the social technology industry is in somewhat of a metamorphosis stage. New products are entering the market all the time, while others are being acquired, re-branded or spun into something else entirely.

I created an interactive tool called The Social App Map that helps buyers quickly navigate the market. I had two goals:

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There are great opportunities for pharma companies to accelerate innovation and build community through social media. One of the most beneficial tactics of implementing a social media program is listening. That may sound simple, but listening provides invaluable insight into your online audience and target market. Ignoring your online audience will force a loss in market share. When you listen to conversations happening online you will find that people are not typically speaking about adverse events, but rather they are seeking support and sharing information on lifestyle, experiences and tips.

Fear not: Industry research has shown that adverse event reporting is a small percentage of all social conversation on pharma topics. Knowing this, it is critical for pharma companies to make a concerted effort to listen because the majority of the conversations can be a very powerful third-party endorsement.

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