All posts in Social Intelligence

Women’s Purchasing Intent & Behavior – What We Found Out When We Explored “What She Said” in the Social Sphere

Posted by Jennifer Rodriguez on February 23, 2012

Earlier this week, we had the pleasure of meeting and hanging out with Jason Falls, CEO of Social Media Explorer while he visited our offices on Tuesday. During his stay, he spoke to our company, joined us for a local tweet-up in Seattle, as well as co-presented a webcast with our own Director of Professional Services, Carly Wilcox. The webcast was titled, “What She Said” – How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior. Their presentation discussed how listening to female conversations online can provide insights into what influences and impacts women’s buying decisions and behavior. Read more…

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Socialize Your CRM

Posted by Enrico Montana on January 18, 2012

A recent eMarketer research study indicates that companies who answer questions on social channels are more attractive to consumers. About 6 out 10 Twitter users would like to have businesses respond to their inquiries on Twitter. Two thirds of these Twitter users also indicated that having a business respond to them on social channels would make them more satisfied and more likely to make a purchase from that business.

Clearly, going the extra mile and proactively reaching out to customers with questions or issues on social channels can have a significant impact. Companies with social servicing programs are often written about, but there are some other applications for CRM such as using social data for lead generation, loyalty programs and a deeper understanding of customers that are also worth considering. Read more…

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Best Practices to Manage 6 Social Media Threats

Posted by Jackie Kmetz on January 12, 2012

While social media has presented a new valuable and effective means of connecting with and learning about consumers it has also brought with it potential threats that organizations must prepare for and handle whether they are actively participating in social conversations or merely watching from the sidelines.

Previously, we discussed six social media threats that present real risks for enterprises. Now we will discuss best practices that you can implement to mitigate and even eliminate these threats when possible. Of course it isn’t reasonable to think you can plan for every situation that may arise, but by setting the stage ahead of time and taking the necessary precautions, you can minimize the impact should something occur.

6 Social Media Threats You Need to Know About

Posted by Jackie Kmetz on January 11, 2012

Social media is an incredibly powerful medium that enables companies to access unfiltered consumer feedback and engage with customers and potential customers all while they build their brands and provide valuable information. Twitter, Facebook, YouTube and LinkedIn are all commonly used platforms in this endeavor, but social media for enterprises isn’t all like-ing and friend-ing.

For organizations, the reality is that there are some real risks to using social media ranging from damaging the brand to exposing proprietary information. Here are six of the biggest social media threats you need to know about whether your company is an active participant or sits more on the sidelines.