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Socialize Your CRM

Posted by Enrico Montana on January 18, 2012

A recent eMarketer research study indicates that companies who answer questions on social channels are more attractive to consumers. About 6 out 10 Twitter users would like to have businesses respond to their inquiries on Twitter. Two thirds of these Twitter users also indicated that having a business respond to them on social channels would make them more satisfied and more likely to make a purchase from that business.

Clearly, going the extra mile and proactively reaching out to customers with questions or issues on social channels can have a significant impact. Companies with social servicing programs are often written about, but there are some other applications for CRM such as using social data for lead generation, loyalty programs and a deeper understanding of customers that are also worth considering. Read more…

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Never Done Learning: How I Became a Machine Learning Enthusiast

Posted by Lucas Parker on December 15, 2011

Summary: Encouraged by Shawn Rutledge, Chief Scientist at Visible Technologies, several engineers within the company participated in Stanford’s free online Machine Learning course. Lucas Parker, Lead Software Development Engineer at Visible, relates his experiences as a newcomer to machine learning, comparing them to the challenges of social media monitoring. Additionally, both Shawn and Lucas take part in an online machine learning competition, showing that experience is a significant factor in the effectiveness of building and applying the sorts of analytical models that bring value to Visible’s customers.

It was September 9^th of this year that Shawn Rutledge, Chief Scientist and head of the Core Technology team at Visible, gave the clarion call to our engineering team to participate in Stanford’s forthcoming experiment in online learning – namely the Machine Learning class taught by Professor Andrew Ng. A few of us heard the call and rushed into a learning experience that drew us into a discipline outside the typical realm of software engineering. Shawn organized the email discussion group and helped to answer questions along the way as we all became neophytes in the esoteric field that helps to differentiate Visible Technologies in the budding industry of social media monitoring and analytics.

Social Intelligence and Enterprise Integration: Connecting People at a Price, Scale and Speed as Never Before

Posted by Jennifer Rodriguez on February 1, 2011

I recently read an article on the perspective of author and IT expert Scott Klososky, who states that enterprises just aren’t getting social media. In his opinion, many companies are failing to see the value in social media and some are even having trouble defining it. In his new book “Enterprise Social Technology” Scott encourages readers to take advantage of the inherent value of social media within their companies. We couldn’t agree more, but we also see enormous opportunities on the horizon. Here at Visible, we see huge demand from companies for their social media efforts to drive business value. More than ever before, companies must prove the value in everything they do and therefore, social media programs must translate into business value at every point.

Surely, some brands are still struggling to successfully launch into the social ecosystem, but as Scott points out, the benefits for companies that make the leap are enormous. Scott explains that the “biggest benefit (for enterprises) is all about connecting people at a price and scale we’ve never had and at a speed we’ve never had.” Specific benefits of social media engagement that he highlights include:

All posts in Social Engagement

Simpler Facebook and Twitter social profile management and new publishing options