All posts in Social Data

Social TV Smack-down: Mad Men Vs. Game of Thrones

Posted by on May 4, 2012
Game of Thrones and Mad Men

So Exciting! Images via HBO, AMC

April has been a thrilling month for TV viewers: the dark days of winter re-runs are behind us and new episodes of favorite shows can be seen once again. Notably, it has brought the highly anticipated returns of dramas Mad Men and Game of Thrones, fans of which have been waiting a long time (Mad men last aired in October 2010, Game of Thrones ended June 2011) and tend to be pretty social media savvy. In an interesting scheduling move, both shows air back to back on their respective networks, with Game of Thrones at 9 on HBO and Mad Men at 10 on AMC.

With so much anticipation each Sunday, discerning fans are faced with a difficult choice: which show to discuss online? In terms of actual television viewership, Game of Thrones seems to be champion. Does it follow that it is also the leader in social? Madison Ave or Westeros: which realm dominates the keyboards of America (and beyond)? Read more…

Comments: 0

Finally Final Four

Posted by on March 30, 2012
NCAA Final Four Stats

Final Four stats by team

Well here we are. March was brimming with madness and now we are at the culmination of sixty crazy and not so crazy games with just three to go. I mean, this month should be in a psych ward. See where I’m going? Read more…

Comments: 0

In Which We Survive The Hunger Games

Posted by on March 28, 2012
The Hunger Games

Image via Lionsgate

This previous weekend was notable in Seattle for its glorious weather (some of us might have seriously considered trying to swim in the lake) but I suspect many locals were otherwise engaged–as was the entire country. It was the Hunger Games opening weekend and if you didn’t see the movie I think I can reasonably assume that you know someone who did.

I was free to enjoy the weekend glimpse of sun because I was one of the crazies (fans) in line to see the midnight screening Thursday night. I know the reaction to the film that took place in my theater, but I am no movie reviewer! Let’s leave that to the expert social media masses. Using Visible Intelligence®, I took a look at conversation around the film– whose well documented social media presence has been impressive leading up to the premiere (the advanced screening Twitter contest, elaborate suite of websites, and engaging Facebook page are just the tip of the iceberg) to see what the talking points were. Read more…

Comments: 1

Let the March Madness Begin

Posted by on March 16, 2012

The NCAA March Madness basketball tournament tipped off yesterday with sixty-four teams and the single-elimination rounds continue until the national champion of the hardwood is crowned. Along the way there are going to be teams that screw up your bracket. Which team(s) will that be this year? And, there is almost always a “feel good” or Cinderella story. Is anyone following first-round winner, Murray State University, and probably their best “unknown” guard, Isiah Cannon?

Read more…

Comments: 1

Super Tuesday Social Buzz

Posted by on March 7, 2012

Mitt Romney may have claimed victory in last night’s Super Tuesday race, but who won the social share of voice? Ron Paul seemed to have run away with that category while Mitt Romney and Rick Santorum (like they’ve been throughout this entire campaign) continue to go head-to-head.

Read more…

Comments: 0

The Leap Day Phenomenon

Posted by on February 29, 2012

[Leap Day William via NBC]

Is it just me, or is everyone talking about leap day today? I mean, more than even the fact that it is a bizarre event that only occurs every four years would encourage? I have been looking forward to this day since last week’s 30 Rock episode, in which the story of fabled “Leap Day William” is told– he who rises from the Mariana Trench wearing blue and yellow to give out candy in exchange for children’s tears every Leap Day. The episode piqued my interest in the day and caused me to wonder if it is in fact a bigger deal in people’s minds then I had thought– having only ever considered it a weird quirk of the calendar and not a holiday-type event worthy of celebration.

I was interested in what else people were talking about in relation to this bonus day, so naturally I went to Visible Intelligence® to find out! Read more…

Comments: 0

Everything but the Statue

Posted by on February 28, 2012

Angelina, Sacha Baron Cohen, and Cirque du Soleil

The Oscars have been around for a while now– 84 years for those of you that are keeping track. Sunday’s ceremony tried to play this up, with a theme of classic Hollywood and the appearance of veteran host Billy Crystal (9 Oscars and counting!). The theme even spread to the nominated films, many of which were set in the past. This is in direct contrast to last year’s rocky attempt to appeal to younger audiences with the selection of Anne Hathaway and James Franco as hosts. The ceremony, while it retains a ritualistic and nostalgic appeal to many, is losing viewers yearly and although last night’s viewership was slightly up from last year’s numbers, it was not the most watched award ceremony of the month. Read more…

Comments: 0

Billy Crystal – 9th Time’s a Charm, or Not!

Posted by on February 27, 2012

After a hiatus as Oscar host, Billy Crystal was back last night for his ninth time hosting the 84th Annual Academy Awards. But how did people around the country, and even around the world, feel about his performance? Read more…

Comments: 0

Women’s Purchasing Intent & Behavior – What We Found Out When We Explored “What She Said” in the Social Sphere

Posted by on February 23, 2012

Earlier this week, we had the pleasure of meeting and hanging out with Jason Falls, CEO of Social Media Explorer while he visited our offices on Tuesday. During his stay, he spoke to our company, joined us for a local tweet-up in Seattle, as well as co-presented a webcast with our own Director of Professional Services, Carly Wilcox. The webcast was titled, “What She Said” – How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior.  Their presentation discussed how listening to female conversations online can provide insights into what influences and impacts women’s buying decisions and behavior. Read more…

Comments: 1

Online Sentiment for Grammys 2012

Posted by on February 14, 2012

[Images via Getty Images]

Ah, The Grammys. That annual chance for us to wonder aloud about who half the nominees are and whether that is their real name. Of course, there is a bit more to watch for, especially for those of you that are up on pop-culture: the performances! The presenters! The insane outfits! There is always lots to discuss the next day and Sunday’s ceremony delivered on that -but what specifically got people talking?

Because The Grammys is often a passionate event- people freely emote about them, everyone LOVES or HATES the performances/artists/acceptance speeches- I thought it would be interesting to look at them through the lens of sentiment. Instead of just seeing how much the people of the internet had to say, let’s also take a look at how positively or negatively they viewed the notable things that occurred.

Read more…

Comments: 0
← Older Entries

Try the only enterprise-ready social media monitoring, analytics and engagement platform.

GET YOUR LIVE DEMO