“Please don’t tell Chris I posted this on my Facebook page, but can someone nominate him to take the ALS #icebucketchallenge? He’s feeling left out”…. That, my friends, is the sign of a viral campaign that has taken flight.
The ALS Ice Bucket Challenge has hit a chord with the masses and broken through the social media noise. I personally enjoy watching my friends and family yelp as they pour ice cold water over their heads, and it appears that many others do the same.