By now, we’ve all heard about the breakfast wars between Taco Bell and McDonald’s.
Taco Bell has launched into the $50 billion fast-food breakfast market with three new commercials, including their “I’m Ronald McDonald” commercial (which gets even more annoying every time I see it). Their new menu features all sorts of, let’s say, “different” breakfast food options. It has ignited the curiosity of brave souls who are willing to take a dive into the waffly-bacon-syrup deliciousness(?) that Taco Bell is claiming it has mastered.
Then there’s McDonald’s, the industry leader that has owned 25% of the market share of fast-food breakfast for quite some time. Right after Taco Bell came out with their new menu and commercials, McDonalds took to Facebook and Twitter with a clever comeback.