All posts in Social Commentary

According to Salon, viewership of the Sochi Olympics was down over 10% versus the 2010 games record setting performance. While it may not have been as big a hit as other events (the Super Bowl continues to set viewership records year after year), that does not mean that there was nothing to learn for marketers and social media experts.

On March 6th, Visible Senior Consultant and social media expert Cathy Buena, hosted a webcast that looked at the games through social media’s collective lens. After researching posts from all the large social media outlets and analyzing the underlying trends supporting the key topics from the games, she identified the following learnings that every marketer and social media practitioner should consider:

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The Academy Awards is the crème de la crème of award shows. And we all know there are three best things about the Oscars:

  • The dresses.
  • Who won or more excitingly, who should have won.
  • And, obviously, any excuse to talk about the Oscars.

And talk we did…so much so that we broke Twitter. So let’s talk about it some more. Here’s my 2014 Oscars recap!

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letoThere is always so much to talk about at the water cooler the day after the Oscars – disbelief that one actor didn’t win, shock that an actress actually wore that dress , surprise that a selfie could get retweeted enough times to actually break Twitter for a bit.

I must say that this year, despite some amazing musical performances, breathtaking gowns and tribute to Academy members passed, one moment from this year’s Academy Awards that really stood out came early in the evening: Jared Leto’s acceptance speech for Best Supporting Actor Award for his performance in Dallas Buyer’s Club.

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agile-marketing-cycleCompanies need a strong social media presence to survive and grow — to do so, brands are beginning to capitalize on the value of social media intelligence as a critical element for marketing strategies. A recent Gleanster analysis reported that 85 percent of brand marketers are now using social media intelligence to drive their strategies. As these brands start leveraging the rich insights social media can provide, they will be forced to address the demand for real-time response and communication with customers. This leap to an agile content development, instant distribution and real-time performance environment is driving the creation of new models to ensure successful execution.

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hoc obama*** Promise – no spoilers! ***

It was a day preceded by the utmost anticipation for Netflix subscribers (including Mr. President). On February 14th, Netflix unveiled its second season of House of Cards – and, oh my, an exciting season it is. Netflix saw a record high of subscribers, 16%, streaming at least one episode of House of Cards within the first 24 hours that it went live. And more than two percent of viewers finished the entire season (13 episodes!) by the end of the weekend. And for good reason!

Episode one pulled no punches, with surprises abound. I actually gasped aloud during certain scenes. This easily led me to hitting play on the second, third, and fourth episodes. Good thing it was a long weekend! While I wasn’t an ultimate binger on #HoC (my husband’s aversion to the show prevents this), I did watch the episodes in long spurts, my longest binge being this Wednesday night, five hours in a row – I wear this as a badge of honor.

I still have two more episodes to watch before I complete the season, and that is slated for my lazy Saturday afternoon. In the meantime, I thought it would be interesting to see some numbers on who is posting, how many are posting, and other fun stuff about House of Cards from VI.

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The annual polarizing love fest

heartEvery year around February 14th, whether you’re single or happily attached, one ends up taking a stance on the celebration of the polarizing event –Valentine’s Day. Some enjoy planning for a traditional celebration with their beloved, while others make an anti-Valentine’s statement on their own or with a group of like-minded people.

I myself am so-so about the holiday. I could go without it, but because society has instilled within me from an early age the longing to be romantic on said day (think Valentine’s Day parties in elementary school and the obligatory valentines to be dropped in everyone’s mail box at their desks), I find myself participating in the festivities – mostly just dinner with my husband, and a card proclaiming my love for him (which of course can’t be done on any other day).

So, because of my conformist ways, I thought it would be interesting to see what others on both sides of the chocolate coin have to say about this annual commercial love fest.

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blogging-14Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, but how you actually go about doing it.  I realized that this speaks to something I am seeing more and more companies asking, as well, as they look for creative ways to build engaging communities – “How do I do it, how do I find things to write about, and how often should I do it?”  Creating content, both original and curated, remains a hot topic and social media can provide a treasure trove of material to help.

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As our enterprise customers expand their use of Visible Intelligence around the globe, they need the ability to target posts across many languages and geographies. The new January VI release makes it even easier to analyze this dynamic growth in social conversations.

One of the cool new January VI capabilities is the ability to target posts across numerous languages – with a single search. Once you have that data, you can then use all of the other VI robust filtering and segmentation capabilities to refine to a view that answers your business questions. Let me illustrate with a very simple example:

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Super Bowl commercial champions

In the last 48 years, the Super Bowl has become the center piece of every sports fans’ year. Even when their preference is baseball, basketball or soccer, it seems that every American loyally displays their favorite football team’s colors and partakes in four hours of entertaining but grueling athletic warfare on this spectacular Sunday.

However, the Super Bowl stopped being about just the game a long time ago. With such participation comes amazing opportunity for businesses to vie for the attention of these fans, held captive by their team loyalty, with the top commercials creating just as much, if not more buzz than the game itself. With social media, these fans and viewers can provide immediate feedback. Whether it is a fan tweeting about their favorite player or a teenager laughing at a funny commercial, viewers are now deeply engaged in both game time and commercial time festivities.

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