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2012 Prediction: Not Done Talking About the Mayan Apocalypse Prophecy

Posted by Emma Hardman on January 30, 2012

Ok, we have all heard it (you’ve heard it, right?). According to an ancient Mayan prophecy, the world will come to an end this year. Specifically, December 21, 2012- the winter solstice. In fact, although many of us in the northern hemisphere may hold the beginning of winter akin to the end of the world, the basis of the prophecy is shaky. The rumor, which has in equal parts delighted and terrified many as the year approached, is based on a partially damaged piece of rock that was most likely badly translated. In addition to this, December 21 is simply the last day in the Mayan long-count calendar. Just because the calendar ends is no reason to believe the world does, as we realize every January 1 when we blearily awake and realize we forgot to pick up a new calendar. Mayan scholars, scientists of all kinds- even NASA has pointed out flaws in the so-called prophecy (if you want an impressively in depth FAQ, check this out). But we at Visible® are not here to say who is in the right- we are here to crowdsource what everyone is saying!

Snowmageddon and SOPA Blackouts

Posted by Ellen Enrico on January 19, 2012

As I sat working from home with latte in hand watching the snow fall from my living room window, I set out to do my usual internet search. Depending on what you were searching the internet for on Wednesday, January 18^th, you may have run into some blacked out sites—Wikipedia, Reddit, and Wired, among many others, went partially or entirely dark in protest of the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Their goal was to underline the message that SOPA poses a very real threat of Web censorship.

Back in the day, much of our information came from books, but the proliferation of the Internet has made ownership of information difficult to police. But what other implications does this bill have besides stopping online piracy? This Mashable article does a great job summarizing the fine print that has so many people opposing it.

Does Having a Large Social Media Following Predict Political Success?

Posted by Ellen Enrico on January 19, 2012

Since the dawn of democracy, politicians have aimed to reach as many voters as possible in order to get their messages across. This has always involved trekking around the country, shaking hands, and kissing babies, but nowadays social media has become an essential part of the election equation.

It’s no secret that the younger generation is the most active demographic in social media sphere, which means this space presents a ripe opportunity for candidates to court the ever elusive Young Voter.

Socialize Your CRM

Posted by Enrico Montana on January 18, 2012

A recent eMarketer research study indicates that companies who answer questions on social channels are more attractive to consumers. About 6 out 10 Twitter users would like to have businesses respond to their inquiries on Twitter. Two thirds of these Twitter users also indicated that having a business respond to them on social channels would make them more satisfied and more likely to make a purchase from that business.

Clearly, going the extra mile and proactively reaching out to customers with questions or issues on social channels can have a significant impact. Companies with social servicing programs are often written about, but there are some other applications for CRM such as using social data for lead generation, loyalty programs and a deeper understanding of customers that are also worth considering. Read more…

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