All posts in Social Commentary

Cable TV has it right – not much new in April going on so they bring back two of the biggest shows of the last few years and put them on Sunday night. The season premieres of both Mad Men on AMC and Game of Thrones on HBO were wildly anticipated across social media channels each seeing amazing buzz. Both of these two shows are wildly different in genre and scope but both have inspired near cult-like followings. In looking at how people talk about these shows, we see that the fantasy worlds of both shows inspire people to post, and really define how we all posted about them in the weeks around their premieres.

DonofThrones-600x353

Read more…

earth-dayThe theme of this Earth Day is Green Cities, which is fitting now that more than half the world’s population are urban dwellers. The focus is on buildings, energy, and transportation and how those key components of urban infrastructure can be transformed to make our cities into more efficient and vibrant places to live and work.

Business has an important role to play in the greening of cities, and smart businesses recognize the opportunity that Earth Day provides to get the word out about the things they’re doing, hopefully all year long. Businesses are being held to a higher standard of responsibility for how they source materials, transport goods and treat workers, not just by environmental organizations, but increasingly by consumers and shareholders too.

Here’s who we saw getting some attention on social media leading up to Earth Day:

Read more…

Have you ever wanted to be a superhero? It’s not too difficult- no radioactive accidents or spider bites necessary. All it takes is a little recycling! With minimal effort, you can help save the planet one step at a time.

captainplanet

Earth Day is tomorrow, and what better time to get involved than now? It’s no secret that people are using more electronics than ever. Technology evolves at such a rapid pace that consumers are constantly buying the newest products. The question is, what happens to their used electronics?

This infographic shared a lot of e-waste stats that surprised me.

Read more…

07-mtv-movie-awardsOk, well kinda. Last Sunday was the MTV Movie Awards. I watched them and they were entertaining enough. Conan opened with a record number of celebrity cameos, 49, 50 if you count Conan. I found him to be adorably awkward and funny.

Some quick highlights: Rita Ora ripped Zac Efron’s shirt open, Orlando Bloom said Legolas could take on Ron Burgundy in a fight, and Rihanna and Eminem performed their song “Monster.”  On many a Sunday this would be the most interesting and fantastic part of my day.

Except that Game of Thrones was on. And despite the security blanket that is DVR, OnDemand, HBOGo and HBO’s repeating schedule, I found myself wishing I was watching Game of Thrones instead. #sorrynotsorry

Was I alone?

Read more…

Tax Day, Not Doomsday

It’s Tax Day! …Which may mean a variety of things.

joe penna taxday tweet

Tax Day may not be a source of stress for those who got their taxes done early, but what about for those who waited until the last minute? Here’s an article by Forbes that outlines the process some may have gone through this past weekend.

By the looks of things, the volume of posts in the past week related to doing taxes early or last minute are almost the same. There are about 15,500 posts related to doing taxes early compared to around 16,700 related to doing taxes in the last minute.

Generally, it seems like slightly more people did their taxes right before the deadline instead of doing them early.

Read more…

Sports fans might be “sleepless in Seattle,” and for good reason too.

Recently, Seattle has been in the sports spotlight (Super Bowl Champs!) and the Mariners are looking to keep up the hustle. Especially with the addition of Robinson Cano, the prospects for this team are high, and expectations even higher.

Besides having an already solid roster this season, the M’s attracted a lot of attention by signing Robinson Cano (arguably the top free agent on the market) for $240 million earlier this winter. Four months later, Cano made his debut in Seattle with the home opener versus the Los Angeles Angels.

 

Read more…

Busted brackets and last hopes

For those of us whose brackets were busted before the sun set on the first weekend of tournament play, we may be left asking ourselves how on earth could the guy from accounting be in the running to win the entire office bracket when only weeks ago you overheard him asking what a Jayhawk was and “who was this Dick Vitale character anyway?”

Read more…

Social-Media-Intelligence-It’s astounding to see the revolutionary progress of social media as a business practice in the past three years.

It wasn’t long ago that companies were trying to decide “if” they were going to embrace social media as a discipline. As Social Media Examiner reports, 97 percent of all marketers are now using social media to promote their business. With a percentage so high, it’s clear we’ve moved well beyond the decision of “if”.

The next chapter in social media for marketers was the focus on tracking and gathering as many likes, followers and fans as possible. While this made for some visually compelling internal growth charts, marketers quickly realized it didn’t help them prove the value of investing in social.

Read more…

It’s that time of year again… to load up on thin mints and Samoas, of course.

1Girl Scouts are out in full force with their boxes of delicious goodness, but unfortunately, some people may have missed the chance to buy their beloved thin mints while they were at South by Southwest (SXSW) this week. Luckily, Oreo surprised SXSW attendees by using a 3D printer to create cookies based off of real-time trends on Twitter. #yummy

Read more…

Try the only enterprise-ready social media monitoring, analytics and engagement platform.