All posts in Social Commentary

t-mobile-tim-tebow-no-contract-commercialAttribution – Linking Social and Traditional Marketing with Conversions

Being at the forefront of the technology space has its benefits, the best of which is the opportunity to hear about new challenges our clients and prospects seek to answer with social data. It’s fun to collaborate with smart people on solution architecture that serves not only the here and now, but also to address issues they foresee on the horizon. One of the more common topics I’ve heard recently is around drawing correlation between offline and online marketing activities, and the ability to more fully understand attribution as it relates to an actual conversion.

A conversion, whether represented by filling out a form, or more tangibly, an actual sale, occurs as a result of a number of other factors that led to that event. Leveraging social analytics technology to uncover valuable insights related to the events that led up to the conversion is not as hard as one might think, and in fact, drawing a correlation to online and offline activities may seem complex, but it’s something we can effectively address.

Here’s an example that we sometimes use to illustrate how marketers can leverage Visible to more accurately assess the interconnectedness of traditional and social media and tie findings to conversions:

Read more…

Fifa-World-Cup-BrazilTomorrow marks the start of one of the most popular events in the world. Experts predict the number of viewers to be even bigger than 2010 where over 700 MILLION people watched the finals live. FIFA reported that over 50% of the world’s population watched some part of the two week event in 2010.

We will be using the Visible Intelligence platform throughout the World Cup 2014 to report on key trends, but as we move into the event, I thought it would be interesting to see where the most active fans are. Said another way, where are the related social media posts originating from and what countries are the most active?

Read more…

the_amazing_spider_man_2-wideThe summer movie season is upon us and in the coming months there will be a lot of discussion about the blockbusters and flops of 2014. We wondered: what can social media reaction to a movie’s marketing campaign tell us about predicted box office performance?

Sony Pictures released the second trailer to The Amazing Spider-Man 2 on March 19. We wanted to know what the immediate social media reaction was on the day of the trailer release. Were people excited? Or did it negatively impact propensity to see the film?

Takeaway #1: Fans bemoaned the trailer’s indication that Rhino and the Green Goblin would join forces with Electro to battle Spider-Man.

Many feared this film would be bogged down by too many villains. Those concerns drew comparisons to Sam Raimi’s Spider Man 3, which drew less-than-stellar reviews and a box office showing that precipitated Marc Webber’s reboot. Can this movie effectively handle 3 villains and maintain a cohesive narrative?

Read more…

The Memorial Day weekend is a time of remembrance and perhaps of reflection, but it is also a time of celebration and travel for many. Interestingly, the number of people traveling this weekend is expected to be the highest it’s been in quite a while. According to this travel forecast put together by AAA, about 36.1 million Americans will be traveling on the roads this holiday. That’s nearly 12% of the US population, so there’s a chance we might see each other!

That is, if we can get through the traffic.

130522100506-memorial-day-traffic-620xa

Read more…

Summer is only a month away, so you might be considering a vacation! Whether you’re thinking of staying local, domestic, or going international, there are so many great places out there that the list never seems to end. So how do you decide where the best vacation destinations are? At least on the national level, let’s check out what people on social are saying about their favorite vacation spots for the summer.

According to content volume from the past month, it seems like these five cities in the U.S are at the top of the list as destination hot spots.

Read more…

The first rule of the Beautiful People’s club is that you MUST talk about the Beautiful People’s Club. The second rule of the Beautiful People’s Club…well you get the joke.

Every year, People magazine publishes its list of beautiful women and sexiest men. I think People makes the choice to objectify the men a bit more to help balance out other annual lists like the Maxim Hot 100, GQs sexiest women and the other 145,000,000 results that come back when you Google “hottest women list.” Also, sorry for having Googled “hottest women list”. That feels sexist.

That said, the Beautiful Women’s list is full of prominent women who are smart, talented, interesting and, of course, aesthetically pleasing. The Sexiest Men’s list is full of equally fascinating, debonair pieces of eye candy. Collectively, they comprise the “Beautiful People’s Club”.

Here’s who’s on the list this year:

1

Read more…

What are your social media analytic goals for 2014?

On April 29th we conducted a webcast with Nate Elliott from Forrester, ”5 Ways Smart Marketers Use Social Intelligence to Succeed.” It was based on a paper written by Nate called, “The Five Ways Interactive Marketers Should Use Social Data” that was published at the end of 2011, but I was amazed to see how well the recommendations still hold up today.  All of the examples used were from the last year or so, and there were some really great ones. I was most impressed by the tactics of Footlocker (Sneakerheads are an interesting lot and it was cool to see them being called out in Macklemore’s “Thrift Shop”) and REI as well. Read more…

Cable TV has it right – not much new in April going on so they bring back two of the biggest shows of the last few years and put them on Sunday night. The season premieres of both Mad Men on AMC and Game of Thrones on HBO were wildly anticipated across social media channels each seeing amazing buzz. Both of these two shows are wildly different in genre and scope but both have inspired near cult-like followings. In looking at how people talk about these shows, we see that the fantasy worlds of both shows inspire people to post, and really define how we all posted about them in the weeks around their premieres.

DonofThrones-600x353

Read more…

earth-dayThe theme of this Earth Day is Green Cities, which is fitting now that more than half the world’s population are urban dwellers. The focus is on buildings, energy, and transportation and how those key components of urban infrastructure can be transformed to make our cities into more efficient and vibrant places to live and work.

Business has an important role to play in the greening of cities, and smart businesses recognize the opportunity that Earth Day provides to get the word out about the things they’re doing, hopefully all year long. Businesses are being held to a higher standard of responsibility for how they source materials, transport goods and treat workers, not just by environmental organizations, but increasingly by consumers and shareholders too.

Here’s who we saw getting some attention on social media leading up to Earth Day:

Read more…

Have you ever wanted to be a superhero? It’s not too difficult- no radioactive accidents or spider bites necessary. All it takes is a little recycling! With minimal effort, you can help save the planet one step at a time.

captainplanet

Earth Day is tomorrow, and what better time to get involved than now? It’s no secret that people are using more electronics than ever. Technology evolves at such a rapid pace that consumers are constantly buying the newest products. The question is, what happens to their used electronics?

This infographic shared a lot of e-waste stats that surprised me.

Read more…

Try the only enterprise-ready social media monitoring, analytics and engagement platform.