All posts in Social Commentary

Social Media 2012We’re not even a full quarter of the way into 2012, but already social media has played an enormous role in developing this year’s major news stories. Just last month, two distinct events have received global attention after viral discussion took place on social media platforms.

On March 5, the founder of the NPO Invisible Children uploaded a video titled “Kony 2012” to YouTube, which urges its viewers to spread awareness and encourage the U.S. government to take action against the African warlord Joseph Kony. Due to a clever marketing campaign run almost entirely through social media, the video has gained over 84 million views, and has started a movement with a truly remarkable scope. Read more…

Let the March Madness Begin

The NCAA March Madness basketball tournament tipped off yesterday with sixty-four teams and the single-elimination rounds continue until the national champion of the hardwood is crowned. Along the way there are going to be teams that screw up your bracket. Which team(s) will that be this year? And, there is almost always a “feel good” or Cinderella story. Is anyone following first-round winner, Murray State University, and probably their best “unknown” guard, Isiah Cannon?

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Pinterest: the New Napster?

Pinterest became a clear player in the social media game in late 2011 and in recent months has spread faster than you can say “viral.” The virtual pin board site started out as an innovative way for type-A social media fanatics to keep track of interesting fodder on the internet in an organized fashion. However, what began as an innocent start-up is now becoming the new Napster and may be going down faster than it arrived, taking uninformed users with it.

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Super Tuesday Social Buzz

Mitt Romney may have claimed victory in last night’s Super Tuesday race, but who won the social share of voice? Ron Paul seemed to have run away with that category while Mitt Romney and Rick Santorum (like they’ve been throughout this entire campaign) continue to go head-to-head.

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After a hiatus as Oscar host, Billy Crystal was back last night for his ninth time hosting the 84th Annual Academy Awards. But how did people around the country, and even around the world, feel about his performance? Read more…

Online Sentiment for Grammys 2012

[Images via Getty Images]

Ah, The Grammys. That annual chance for us to wonder aloud about who half the nominees are and whether that is their real name. Of course, there is a bit more to watch for, especially for those of you that are up on pop-culture: the performances! The presenters! The insane outfits! There is always lots to discuss the next day and Sunday’s ceremony delivered on that -but what specifically got people talking?

Because The Grammys is often a passionate event- people freely emote about them, everyone LOVES or HATES the performances/artists/acceptance speeches- I thought it would be interesting to look at them through the lens of sentiment. Instead of just seeing how much the people of the internet had to say, let’s also take a look at how positively or negatively they viewed the notable things that occurred.

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Michael Jackson, Amy Winehouse, and now Whitney Houston—some of the music world’s legends are now gone. Where were you and what were were you doing when you heard of the news of Whitney’s death? For me, it will be one of those memories I look back on and remember exactly where I was when I heard the sad news—one that capped off a memorable day on the mountains of Vail Resort.

I saw the news first in my Facebook newsfeed as I gave the social site a quick look during the brisk walk back from dinner. My friends and I were in complete disbelief. I immediately logged into Visible Intelligence® to see when the news originally broke. Based on the conversation spike on Twitter and Facebook, the news started spreading right around 4:30 PM (PST).

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Puppy Bowl VIII vs. Super Bowl XLVI

While much of the country enjoyed (the ads of?) the Super Bowl on Sunday, many of the nation’s viewers chose a different spectacle to eat chili and drink beer to.

These are the people that want to participate in the heraldry and grandeur of the super bowl…but would prefer to watch adorable puppies instead of burly guys. These are the viewers of the Puppy Bowl, an event which annually sets a bunch of puppies loose in a room vaguely resembling a football stadium and lets them have at plush footballs. The show imitates the real thing, complete with player stats, a referee, pig cheerleaders (replacing last year’s spirited chickens) and even a half time show (this year it was “Kitty Half Time”).

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Super Bowl 46 was a pretty fantastic game when you think about what it had: star power, major markets, and a close game that wasn’t determined until the very end. All that was great, but honestly, do you want to know what subjects really got people to speak up on social outlets? Commercials and the halftime show of course!

Who needs your Tom Bradys or Eli Mannings when you have a swath of celebrities lining up to get some pub and make funny commercials? Who needs intense, rough, well-played football when you have major brands spending millions to entertain you for those precious minutes away from the game?

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