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Women’s Purchasing Intent & Behavior – What We Found Out When We Explored “What She Said” in the Social Sphere

Posted by Jennifer Rodriguez on February 23, 2012

Earlier this week, we had the pleasure of meeting and hanging out with Jason Falls, CEO of Social Media Explorer while he visited our offices on Tuesday. During his stay, he spoke to our company, joined us for a local tweet-up in Seattle, as well as co-presented a webcast with our own Director of Professional Services, Carly Wilcox. The webcast was titled, “What She Said” – How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior. Their presentation discussed how listening to female conversations online can provide insights into what influences and impacts women’s buying decisions and behavior. Read more…

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Small business owners can get by with just a few free social media monitoring applications and tools out there for only so long. At some point, you’ll likely come to the conclusion that the time and effort involved makes it well worth it to pony up a bit more of your hard earned cash and assign a bigger budget to the social media component of your marketing plan. This article should help you know when that time has come and what to do about it.

Signs that you need to upgrade to a professional social media platform or SaaS (Software as a Service) application:

All posts in Social Business

Women’s Purchasing Intent & Behavior – What We Found Out When We Explored “What She Said” in the Social Sphere

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