Earth Day

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The Socialization of Earth Day

Last week, while attending an event to support an organization I volunteer for, I had the privilege of shaking the hand of Denis Hayes, the man responsible for coordinating the first Earth Day in 1970. On April 22 of that year, an impressive 20 million people were said to participate across the country. It boggles the mind to imagine how a skeleton crew of volunteers – passionate as they were – could turn out such crowds, all without the aid of the Internet, much less social media. While I didn’t get to ask him personally, I can only imagine the occasion he was so instrumental in launching must inspire a mix of pride and bewilderment 43 years later.

 In 1970, students, parents, labor leaders, politicians, rich people and regular folks galvanized around a common concern for the environment and turned out for thousands of teach-ins and community events. On the most modern medium of the day, “Today” devoted 10 hours of coverage to Earth Day. Back then, remember, there were just 4 channels!   The modern environmental movement had been launched.

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Answering the basic “why’s” and “what’s” in social media can take a variety of approaches. What has worked successfully in a past situation might not provide the same insights in the future, and the overall process can be overwhelming at first.

I should know. As the newest member of the Visible Technologies Insights Team, I had the opportunity of familiarizing myself with the power and versatility of the Visible Intelligence platform by examining one of my personal passions: video games.

On February 20th, Sony held a press conference in New York City to formally announce its newest gaming console, the PlayStation 4. It’s predictable that an event such as this, webcast over dozens of websites would generate an increase in discussion related to Sony and the PlayStation brand. But how great was this increase? Let’s look at some recent data spanning mid-January to mid-February.

Sony Playstation

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Twitter’s prominent role in social media has added fun and shocking moments to the connected world.  Twitter is also driving business value from analytics, engagement, and insights from this amazing source of content.

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At Visible, we are always improving and updating our Visible Intelligence platform. This month’s updates include new engagement capabilities, security updates and a new “Dashboard Only” feature that we think you are going to love!

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We are happy to tell you that our previously announced updates to Visible Intelligence are publicly deployed and live in the platform today! As you may recall, these updates are focused on considerably increasing your teams’ productivity in VI. Combining new data, visuals, bulk actions, and improved usability; these capabilities accelerate the ability of engagement and analytics teams to deliver on-time, every time, and even in real-time. With this latest release, now is the time to consider engagement and analytic strategies that were previously out of reach!

For a more detailed look at the new features in the September release, watch the release webcast or visit the release page to read and download full release notes for this update.

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Our latest eNewsletter, featuring our partnership with VisitBritain and announcing our latest Visible Intelligence product release is out. This edition also features the Global Social Media Check-up report we collaborated on with Burson-Marstellar.

Check out the newsletter by clicking the image below. Visit our home page and stay up to date with the latest Visible news and announcements.

Visible to provide Olympic Dashboard for VisitBritain

Bring on the games!

We are excited to announce our upcoming partnership with VisitBritain just in time for the 2012 Olympics and Paralympics. Visible will be providing insights into social media conversation around the games through the V·IQ platform, similar to our March Madness dashboard. The easy to use Olympics dashboard will deliver real time insight into what the Olympic audience is discussing, what is trending, and more! Read more…

Today, Visible released updates to the Visible Intelligence® (VI) platform that help you to grow and configure the use of Workspaces for your team. These new capabilities will enable you to more easily use a workspace to meet the needs of multiple stakeholders, across regions or languages, in a way that makes sense for them.

Click here to visit our release page for the release notes on the July update with a more detailed overview of the new features in Visible Intelligence.

Multiple and Improved Dashboards

Create and share additional custom dashboards configured for specific business, team or individual requirements simply and easily.

  • Define dashboards by brand/product, topic, region, business/team metrics or role – tailored to the way you work
  • Create new dashboards with a few clicks and toggle easily between dashboards

Contact your Account Manager to get pricing for additional dashboards in your workspace.

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At Visible®, we love to add new features and functionality that make the social media experience as agile and informative as our customers need it to be. Today, we released updates to the Visible Intelligence® (VI) platform that we think will be very useful:

New Analytics

Addition of bitly click stats and analytics

Now users can register corporate bitly (a URL shortening service) accounts for use in Visible Intelligence for any posts published.  This will help keep track of which links have been shortened and ensure an aggregated view of click stats and analytics. Read more…

We are excited to share some new updates to our Visible Intelligence® platform.  This continues our mission to make it easier for you to engage in conversations with your social audience and to add new insights into social conversation!

General VI Enhancements

New Geographic Analytics

Now you can filter Twitter (and forum posts with location fields) down to the state, and even to the city level!  You can also see a graphical representation of those posts by country.

 Geographic Analytics Read more…

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