All posts in Measurement & Metrics

Election Day: It’s (Hopefully) Almost Over!

Posted by on November 6, 2012

Here we are, country, with this one final day until the 2012 Presidential Election is over. If you are in the U.S., and even if you aren’t, you have been party to an exponentially growing barrage of coverage on the candidates, swing states, Republicans, Democrats, and countless explanations of the Electoral College.  Many of us feel like the little girl brought to tears by all the election talk, while others just want to get back to regular life.

More specifically, people really want to get back to their regular TV life: Read more…

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Visible is teaming up with VisitBritain to watch the Olympics!

Posted by on July 19, 2012

Visible to provide Olympic Dashboard for VisitBritain

Bring on the games!

We are excited to announce our upcoming partnership with VisitBritain just in time for the 2012 Olympics and Paralympics. Visible will be providing insights into social media conversation around the games through the V·IQ platform, similar to our March Madness dashboard. The easy to use Olympics dashboard will deliver real time insight into what the Olympic audience is discussing, what is trending, and more! Read more…

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Insight to Action: How Social Data is Changing the Way We Make Decisions

Posted by on July 2, 2012

Join us Wednesday July 11 for our next webcast!

Move beyond simply listening and learn how to leverage customer social data to improve your business choices.

The social web has created an unprecedented wealth of data about what customers, prospective customers and the community at large think, feel and say about your brand. But interpreting this data–and making decisions based upon it–requires much more than counting likes, follows and retweets. Join Industry Analyst Susan Etlinger as she discusses what it takes to move from basic metrics to insights that can drive your business decision-making. Susan will discuss the state of social media measurement today, best practices among global 2000 companies and how this industry will likely evolve over the next few years. Read more…

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Finally Final Four

Posted by on March 30, 2012
NCAA Final Four Stats

Final Four stats by team

Well here we are. March was brimming with madness and now we are at the culmination of sixty crazy and not so crazy games with just three to go. I mean, this month should be in a psych ward. See where I’m going? Read more…

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Billy Crystal – 9th Time’s a Charm, or Not!

Posted by on February 27, 2012

After a hiatus as Oscar host, Billy Crystal was back last night for his ninth time hosting the 84th Annual Academy Awards. But how did people around the country, and even around the world, feel about his performance? Read more…

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Top 7 Metrics for Tracking Social Media ROI

Posted by on January 3, 2012

Social media programs need to be monitored, measured and analyzed over time just like any other program in your company. Demonstrating ROI in social media, however, has often made people uncomfortable because social media measurement often requires enterprises to reconsider their definitions of ROI and then blend them with established measures. The efforts are well worth it and allow you to monitor progress, demonstrate success and discover opportunities to improve what you are doing in your online and even offline programs.

When establishing your metrics, remember social media is the vehicle, not the destination. Think of it like your business card. A business card merely represents potential. It’s impossible to accurately measure the ROI of a business card—just as you can’t measure the value of a Facebook fan. But that doesn’t mean we can’t apply measurement and value to the fan count. Put activity-based metrics in context:  Did the additional Likes also correlate to additional conversions? Use the ‘so what’ test to look at the metrics in relation to your business goals. So what are the key metrics you should be tracking? Here are the top seven metrics used to track social media ROI today: Read more…

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Finding the ROI in Social Media

Posted by on December 22, 2011

There’s no debating it; social media is hot.  It’s still growing at a phenomenal rate and the dollar figures associated with it are just as impressive.  Forrester Research predicts Interactive marketing spending in the US will more than triple over the next five years, reaching $61 billion by 2012 and spending on social media alone will grow to $6.9 billion as marketers understand how to use and measure this channel.  All of this momentum brings to light a universal challenge that executives, marketers and social teams face today—measuring their Social Media ROI.  Like all aspects of business, social media needs to be measured and analyzed so that you can evaluate it in relation to other programs and improve on it over time.

Before launching a social media program, it’s essential to clarify success metrics and goals.  While much of ROI focus is on the goal of making direct conversions, it is important to emphasize that social media is primarily about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.  Read more…

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What Pharmaceutical Companies Need to Know About Adverse Event Reporting in the Social Environment

Posted by on December 12, 2011

Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to adopting it because of an underlying fear about the legal risks, which are typically associated with Adverse Event Reporting (AER). In a heavily regulated industry and with millions of conversations happening online – from blogs and forums to Twitter and Facebook – it’s a logical fear for pharma companies to assume they are opening themselves up to problems.

But let’s look a little closer. As pharma companies know, there are four very specific criteria that must be met in order to constitute filing a report with the FDA. If a report does not contain all four elements, it will be returned as insufficient.The FDA’s four parameters for submitting information about adverse experiences are: Read more…

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25% of Adults Visited a Video Sharing Site Yesterday

Posted by on August 18, 2011

PEWresearch has published some pretty interesting social media metrics: more and more adults are watching videos online.  With the spread of video sharing sites like YouTube, 5% more online adults than last year watch videos online.  Compared to five years ago, adults have been watching a whopping 28% more online videos.

This research proves that brands can reach an even wider audience than previously thought through posting online videos.  No matter what their target demographic is, building a social media presence on video sharing sites like YouTube and Vimeo is a great idea for any brand.

Read more…

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Gender Inference in Practice

Posted by on August 15, 2011

Recently I wrote about MITRE Corporation’s research [1] on gender inference from Twitter and the associated media coverage. To recap, while you can find signals about an author’s gender in what they write, a person’s name is the strongest single indication about their gender and analyzing their tweets provides only modest (although still useful) improvements.

I also mentioned we’re inferring author gender here at Visible. What I didn’t mention that we’re doing this across all types of social media metrics (e.g. Facebook, blogs, forums, reviews, comments) in addition to Twitter.

Read more…

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