Final Four stats by team
Well here we are. March was brimming with madness and now we are at the culmination of sixty crazy and not so crazy games with just three to go. I mean, this month should be in a psych ward. See where I’m going? Read more…
All posts in Measurement & Metrics
Social media programs need to be monitored, measured and analyzed over time just like any other program in your company. Demonstrating ROI in social media, however, has often made people uncomfortable because social media measurement often requires enterprises to reconsider their definitions of ROI and then blend them with established measures. The efforts are well worth it and allow you to monitor progress, demonstrate success and discover opportunities to improve what you are doing in your online and even offline programs.
When establishing your metrics, remember social media is the vehicle, not the destination. Think of it like your business card. A business card merely represents potential. It’s impossible to accurately measure the ROI of a business card—just as you can’t measure the value of a Facebook fan. But that doesn’t mean we can’t apply measurement and value to the fan count. Put activity-based metrics in context: Did the additional Likes also correlate to additional conversions? Use the ‘so what’ test to look at the metrics in relation to your business goals. So what are the key metrics you should be tracking? Here are the top seven metrics used to track social media ROI today: Read more…
There’s no debating it; social media is hot. It’s still growing at a phenomenal rate and the dollar figures associated with it are just as impressive. Forrester Research predicts Interactive marketing spending in the US will more than triple over the next five years, reaching $61 billion by 2012 and spending on social media alone will grow to $6.9 billion as marketers understand how to use and measure this channel. All of this momentum brings to light a universal challenge that executives, marketers and social teams face today—measuring their Social Media ROI. Like all aspects of business, social media needs to be measured and analyzed so that you can evaluate it in relation to other programs and improve on it over time.
Before launching a social media program, it’s essential to clarify success metrics and goals. While much of ROI focus is on the goal of making direct conversions, it is important to emphasize that social media is primarily about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. Read more…
Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to adopting it because of an underlying fear about the legal risks, which are typically associated with Adverse Event Reporting (AER). In a heavily regulated industry and with millions of conversations happening online – from blogs and forums to Twitter and Facebook – it’s a logical fear for pharma companies to assume they are opening themselves up to problems.
But let’s look a little closer. As pharma companies know, there are four very specific criteria that must be met in order to constitute filing a report with the FDA. If a report does not contain all four elements, it will be returned as insufficient.The FDA’s four parameters for submitting information about adverse experiences are: Read more…
PEWresearch has published some pretty interesting social media metrics: more and more adults are watching videos online. With the spread of video sharing sites like YouTube, 5% more online adults than last year watch videos online. Compared to five years ago, adults have been watching a whopping 28% more online videos.
This research proves that brands can reach an even wider audience than previously thought through posting online videos. No matter what their target demographic is, building a social media presence on video sharing sites like YouTube and Vimeo is a great idea for any brand.
Recently I wrote about MITRE Corporation’s research [1] on gender inference from Twitter and the associated media coverage. To recap, while you can find signals about an author’s gender in what they write, a person’s name is the strongest single indication about their gender and analyzing their tweets provides only modest (although still useful) improvements.
I also mentioned we’re inferring author gender here at Visible. What I didn’t mention that we’re doing this across all types of social media metrics (e.g. Facebook, blogs, forums, reviews, comments) in addition to Twitter.
As brands become more aware of the importance of “listening” and customer engagement, they must determine which social media monitoring solution is right for them. Amidst the competitive landscape of listening platforms available, we’re happy to have been included in the recently published Gleanster Benchmark Report as a leading provider of Social Intelligence solutions. Visible Intelligence ranked in the top tier for features and functionality. You can download the full report here or via our home page.
In the previous post we looked at the degree of anonymity across the four largest volume media types in our data repository and saw that blogs are leading the pack in authors choosing to remain veiled in mystery when making their online contributions. This discovery prompted me to look a little deeper, particularly in relation to the question of whether or not the growth in popularity of Facebook and other social networks like Google+ where people more openly identify themselves has influenced how people handle their activity across Blogs and Forums over the last three years.
In social media, Influence has been one of the metrics that has earned a top tier status in measurement. There is a continual stream of discussion that centers on this topic and I’m not entirely convinced that the debate will ever go away. Rather than join the stream with my own personal definition of what metrics I think it should entail, I’d rather focus on the industry challenges and why we’re seeing such a diversity of software and services.
The primary contributor to this industry challenge is definition. Similar to Sentiment, Influence is riddled with many and sometimes contradictory definitions of what it represents. Even if you exclude the data points that are used to represent those definitions, the sheer number of definitional differences can be staggering. The points of contention can be boiled into three buckets: Audience, Actionability and Alignment.
Try the only enterprise-ready social media monitoring, analytics and engagement platform.
Billy Crystal – 9th Time’s a Charm, or Not!
Posted by Ellen Enrico on February 27, 2012After a hiatus as Oscar host, Billy Crystal was back last night for his ninth time hosting the 84th Annual Academy Awards. But how did people around the country, and even around the world, feel about his performance? Read more…