All posts in Infographics

Nine months ago, I set off on what turned out to be a winding road into the world of social software. My goal was to create a simple first-time buyers’ guide for Software Advice, but the task proved to be more arduous than I initially anticipated.

Unlike more established software markets, the social technology industry is in somewhat of a metamorphosis stage. New products are entering the market all the time, while others are being acquired, re-branded or spun into something else entirely.

I created an interactive tool called The Social App Map that helps buyers quickly navigate the market. I had two goals:

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What size is your carbon footprint?

Carbon Footprint calculators are a quick and informative way to get a glimpse into how much energy you are consuming, and how much you’re contributing to greenhouse gas emissions each year (on an individual or household level). These calculators also show how you stack up against an average household (or individual), so that you can get a sense of where you rank. CO2 calculators often provide tips on ways to reduce your emissions, based on your input, and are often simple suggestions, such as unplugging unused electronics, turning off your computer when not in use, or making sure your car tires are filled to the appropriate pressure.

There are a wide variety of websites out there with CO2 calculators, but one of the better and more intuitive ones I found was on the Nature Conservancy website >>

I found it very interesting that the average world household score is pretty low, but not too surprising I suppose. Here’s how I stacked up:

markCO2

So check it out for yourself…see how you stack up, and see if there are any simple ways you can help reduce your carbon footprint!

kantar US insightsKantar is one of the largest and most well-regarded global research firms today. They focus on finding data-driven insights and helping their clients around the world drive business impact from those insights. Recently, they have partnered with Visible to showcase trends that are unfolding in business, politics and even pop culture and dissect those trends in real time. The result is the Kantar US Pulse, powered by Visible, the first demonstration of Visible’s capabilities to be made public and leveraged as a newsmaking resource.

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Most marketers would agree that brand advocacy programs are a good idea.  The ultimate challenge is finding and nurturing customers that are so passionate about your brand that they become your brand’s strongest and most vocal advocates.  They are literally your biggest fans and are not shy about actively touting their opinions to their network.  Imagine the Connectors, Mavens and Salesmen from Malcom Gladwell’s The Tipping Point, all rolled into one individual.

Social media has made it easier than ever for brand advocates to share their opinions about their experiences.  It’s as simple as a Tweet, Pin, Facebook post, blog entry or product review on a shopping site.  But what truly drives people to express their passion for a brand is still largely a mystery.

The new Global Advocacy study from Social@Ogilvy used data from Visible Technologies to delve into the topic and uncover the key drivers of brand advocacy.  The Ogilvy study analyzed 7 million mentions of 22 brands and 8 feature films across 4 countries (China, Brazil, UK and US).  The findings include insights that true passion is rare, brands are largely failing at driving advocacy in social media, and that a high volume of advocacy is surprisingly driven by everyday experiences such as being delighted by a great product feature, an exceptional service experience or a good deal. Read more…

March madness is one of my favorite events of the year.  As a Big Ten alumni I always hope that my school will make it to the finals and I follow the games closely.  It is also fun to see how these games drive social conversations online.  Between rabid sports fans and passionate alumni, these games create lots of excitement and discussions!

While I have my personal favorites (hint: Michigan and Indiana), we used Visible Intelligence to take a look back at the second round leading to the Sweet Sixteen. We know who won in our basketball brackets, but what about the Twitter tournament? Who was mentioned most and who won the the social hearts and minds of basketball fans?

As you can see in the infographic below, created with ExactTarget, there were winners, losers, cinderella stories and underdogs.

Highlights:

  • In the top two regions, Oregon and Michigan (Go Blue!) are always among the top schools when it comes to social media in college sports
  • Duke and North Carolina are huge rivals with huge fanbases, so it’s no surprise that these two schools are popular on Twitter
  • In the bottom half of the bracket, Gonzaga (the ultimate Cinderella and often fan-favorite) had the most mentions in the west region
  • Marquette (who won on a buzzer-beater) had the most mentions overall

What happens on the court may not always reflect who wins on Twitter.  Teams with large fan bases and active social media accounts did well. Games with high drama and exciting finishes had more mentions. Bring on the Sweet Sixteen and Elite Eight!

March Madness Round 2 Twitter winners

March Madness Round 2 Twitter winners

Super Bowl 2013 is estimated to be the most watched program in US TV history. Add a power outage, a close game, some good (and not so good ads), and of course Beyonce performing at half time and it was more than enough to get the social channels buzzing. We were excited to track social media conversations related to the Social Super Bowl once again.

This year we worked with our partner ExactTarget to create an infographic about the Super Bowl Social Media Experience.  ExactTarget is the leading global provider of cross-channel interactive marketing SaaS solutions across email, mobile, social, and websites.

Here is a quick synopsis about this year’s Social Super Bowl.  Stay tuned for some additional analysis about the game and the commercials. Read more…

Fun With Dashboards!

Working at Visible, there are a few things you learn to love right off the bat. We are a company that lives and breathes analytics (and loves snacks!), and as you can imagine that means coming up with new ways to look at data is a source of general excitement.


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Top 5 Findings from Burson-Marsteller and Visible Technologies

A few months ago, we embarked on a special project with Burson-Marstellar to pull together some data for their 3rd installment of the Global Social Media Check-up Report. The report measures social media use among the top of the 2012 Fortune Global 100 companies. The data was collected in February 2012 and looked at online activity for a one-month period.

The infographic shows that Twitter remains the most popular platform among the Fortune Global 100, but YouTube has proved to be the largest growth in corporate social media use. And how did Google Plus fair in all of this? Check out the infographic below, and be sure to visit the full report here.

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