All posts in Infographics

categories blogHave you tried Visible categories yet?

When your Visible team talks about our categories capabilities with enthusiasm, there’s a very good reason. We want to make sure you understand how the single mouse click can help you slice data down to specific segments that directly tie to your brand and industry. While this sounds like something complex, it’s not!

Visible has built customized segmentation in one click so you can find deep analysis and save time.

How do categories work?

Categories exist today within your Visible Intelligence platform. Essentially, they are pre-defined add-on filters that will help you quickly and easily drill down and analyze buzz from target segments based on your desired attributes such as product features, author characteristics, reputation drivers, promotional tracking, purchase intent and more. It is important to grasp that concept. These are completely flexible segments that you set up to match with your latest digital campaign, specific products, audience segments, etc.

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All marketers are involved in communications at some level.  It is the nature of our business – whether it means communicating through PR, web sites, emails, or marketing collateral. We often talk to customers and prospects about the value of measuring communications effectiveness through social media intelligence and social media data.

There are two specific pivots on this: What is resonating and with which audiences. Based on the prevalence of the topic, we conducted a webcast on May 20th  with Katie Paine, CEO of Paine Publishing and a recognized thought leader on the subject of measurement.

Proving that it is not only PR that cares about measuring communications, we had people from the following functional areas join us. More and more, people from roles such as Market Research and Product Marketing are playing an active role in communications.

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The Memorial Day weekend is a time of remembrance and perhaps of reflection, but it is also a time of celebration and travel for many. Interestingly, the number of people traveling this weekend is expected to be the highest it’s been in quite a while. According to this travel forecast put together by AAA, about 36.1 million Americans will be traveling on the roads this holiday. That’s nearly 12% of the US population, so there’s a chance we might see each other!

That is, if we can get through the traffic.

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Nine months ago, I set off on what turned out to be a winding road into the world of social software. My goal was to create a simple first-time buyers’ guide for Software Advice, but the task proved to be more arduous than I initially anticipated.

Unlike more established software markets, the social technology industry is in somewhat of a metamorphosis stage. New products are entering the market all the time, while others are being acquired, re-branded or spun into something else entirely.

I created an interactive tool called The Social App Map that helps buyers quickly navigate the market. I had two goals:

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What size is your carbon footprint?

Carbon Footprint calculators are a quick and informative way to get a glimpse into how much energy you are consuming, and how much you’re contributing to greenhouse gas emissions each year (on an individual or household level). These calculators also show how you stack up against an average household (or individual), so that you can get a sense of where you rank. CO2 calculators often provide tips on ways to reduce your emissions, based on your input, and are often simple suggestions, such as unplugging unused electronics, turning off your computer when not in use, or making sure your car tires are filled to the appropriate pressure.

There are a wide variety of websites out there with CO2 calculators, but one of the better and more intuitive ones I found was on the Nature Conservancy website >>

I found it very interesting that the average world household score is pretty low, but not too surprising I suppose. Here’s how I stacked up:

markCO2

So check it out for yourself…see how you stack up, and see if there are any simple ways you can help reduce your carbon footprint!

kantar US insightsKantar is one of the largest and most well-regarded global research firms today. They focus on finding data-driven insights and helping their clients around the world drive business impact from those insights. Recently, they have partnered with Visible to showcase trends that are unfolding in business, politics and even pop culture and dissect those trends in real time. The result is the Kantar US Pulse, powered by Visible, the first demonstration of Visible’s capabilities to be made public and leveraged as a newsmaking resource.

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Most marketers would agree that brand advocacy programs are a good idea.  The ultimate challenge is finding and nurturing customers that are so passionate about your brand that they become your brand’s strongest and most vocal advocates.  They are literally your biggest fans and are not shy about actively touting their opinions to their network.  Imagine the Connectors, Mavens and Salesmen from Malcom Gladwell’s The Tipping Point, all rolled into one individual.

Social media has made it easier than ever for brand advocates to share their opinions about their experiences.  It’s as simple as a Tweet, Pin, Facebook post, blog entry or product review on a shopping site.  But what truly drives people to express their passion for a brand is still largely a mystery.

The new Global Advocacy study from Social@Ogilvy used data from Visible Technologies to delve into the topic and uncover the key drivers of brand advocacy.  The Ogilvy study analyzed 7 million mentions of 22 brands and 8 feature films across 4 countries (China, Brazil, UK and US).  The findings include insights that true passion is rare, brands are largely failing at driving advocacy in social media, and that a high volume of advocacy is surprisingly driven by everyday experiences such as being delighted by a great product feature, an exceptional service experience or a good deal. Read more…

March madness is one of my favorite events of the year.  As a Big Ten alumni I always hope that my school will make it to the finals and I follow the games closely.  It is also fun to see how these games drive social conversations online.  Between rabid sports fans and passionate alumni, these games create lots of excitement and discussions!

While I have my personal favorites (hint: Michigan and Indiana), we used Visible Intelligence to take a look back at the second round leading to the Sweet Sixteen. We know who won in our basketball brackets, but what about the Twitter tournament? Who was mentioned most and who won the the social hearts and minds of basketball fans?

As you can see in the infographic below, created with ExactTarget, there were winners, losers, cinderella stories and underdogs.

Highlights:

  • In the top two regions, Oregon and Michigan (Go Blue!) are always among the top schools when it comes to social media in college sports
  • Duke and North Carolina are huge rivals with huge fanbases, so it’s no surprise that these two schools are popular on Twitter
  • In the bottom half of the bracket, Gonzaga (the ultimate Cinderella and often fan-favorite) had the most mentions in the west region
  • Marquette (who won on a buzzer-beater) had the most mentions overall

What happens on the court may not always reflect who wins on Twitter.  Teams with large fan bases and active social media accounts did well. Games with high drama and exciting finishes had more mentions. Bring on the Sweet Sixteen and Elite Eight!

March Madness Round 2 Twitter winners

March Madness Round 2 Twitter winners

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