When your Visible team talks about our categories capabilities with enthusiasm, there’s a very good reason. We want to make sure you understand how the single mouse click can help you slice data down to specific segments that directly tie to your brand and industry. While this sounds like something complex, it’s not!
Visible has built customized segmentation in one click so you can find deep analysis and save time.
How do categories work?
Categories exist today within your Visible Intelligence platform. Essentially, they are pre-defined add-on filters that will help you quickly and easily drill down and analyze buzz from target segments based on your desired attributes such as product features, author characteristics, reputation drivers, promotional tracking, purchase intent and more. It is important to grasp that concept. These are completely flexible segments that you set up to match with your latest digital campaign, specific products, audience segments, etc.