Social media is not new, nor is the idea of employee advocacy. What is new is the approach that businesses should take in how they empower their employees to engage on their behalf., Unfortunately, some may be causing more harm than good simply because they are not equipped to be successful, nor are they clear on what success looks like. In the last six month alone, we’ve seen incredible social follies and full blown crisis involving some well-known brands. While each brand has done its best to make amends, the truth is that in each case, guidelines, guardrails and training could have been better defined. More importantly, vision, mission, and goals are often missing from the overall social media strategy.
Altimeter Group’s Brian Solis believes that part of the problem is that social media, as it’s designed today, is not yet fully optimized to scale in a meaningful way. For the most part, businesses are not seeing the impact on the bottom line and customers aren’t realizing the long term value.
In this webinar, Brian will help:
- Demonstrate how playbooks fall short of helping employees contribute to the idea of brand in social media.
- Prove that idioms such as, “use common sense, be pleasant, conversational and engaging, or don’t be stupid,” lower the bar for what the brand truly represents or what the representative is responsible for conveying in terms of aspiration or sentiment.
- Define ways that employee guidelines can become an extension of a brand style guide where engagement becomes a standard in how a brand comes to life in social media
- Open the door for businesses to not just listen to conversations and analyze sentiment but also track activity toward the humanization of the brand itself.
Register now to attend this webcast and join us on May 9th at 10:30am (PST).