All posts in Events

earth-dayThe theme of this Earth Day is Green Cities, which is fitting now that more than half the world’s population are urban dwellers. The focus is on buildings, energy, and transportation and how those key components of urban infrastructure can be transformed to make our cities into more efficient and vibrant places to live and work.

Business has an important role to play in the greening of cities, and smart businesses recognize the opportunity that Earth Day provides to get the word out about the things they’re doing, hopefully all year long. Businesses are being held to a higher standard of responsibility for how they source materials, transport goods and treat workers, not just by environmental organizations, but increasingly by consumers and shareholders too.

Here’s who we saw getting some attention on social media leading up to Earth Day:

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Have you ever wanted to be a superhero? It’s not too difficult- no radioactive accidents or spider bites necessary. All it takes is a little recycling! With minimal effort, you can help save the planet one step at a time.

captainplanet

Earth Day is tomorrow, and what better time to get involved than now? It’s no secret that people are using more electronics than ever. Technology evolves at such a rapid pace that consumers are constantly buying the newest products. The question is, what happens to their used electronics?

This infographic shared a lot of e-waste stats that surprised me.

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07-mtv-movie-awardsOk, well kinda. Last Sunday was the MTV Movie Awards. I watched them and they were entertaining enough. Conan opened with a record number of celebrity cameos, 49, 50 if you count Conan. I found him to be adorably awkward and funny.

Some quick highlights: Rita Ora ripped Zac Efron’s shirt open, Orlando Bloom said Legolas could take on Ron Burgundy in a fight, and Rihanna and Eminem performed their song “Monster.”  On many a Sunday this would be the most interesting and fantastic part of my day.

Except that Game of Thrones was on. And despite the security blanket that is DVR, OnDemand, HBOGo and HBO’s repeating schedule, I found myself wishing I was watching Game of Thrones instead. #sorrynotsorry

Was I alone?

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Sports fans might be “sleepless in Seattle,” and for good reason too.

Recently, Seattle has been in the sports spotlight (Super Bowl Champs!) and the Mariners are looking to keep up the hustle. Especially with the addition of Robinson Cano, the prospects for this team are high, and expectations even higher.

Besides having an already solid roster this season, the M’s attracted a lot of attention by signing Robinson Cano (arguably the top free agent on the market) for $240 million earlier this winter. Four months later, Cano made his debut in Seattle with the home opener versus the Los Angeles Angels.

 

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Busted brackets and last hopes

For those of us whose brackets were busted before the sun set on the first weekend of tournament play, we may be left asking ourselves how on earth could the guy from accounting be in the running to win the entire office bracket when only weeks ago you overheard him asking what a Jayhawk was and “who was this Dick Vitale character anyway?”

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Thunderdome & hugs, part 2

ponyWe left off last time in the midst of the greatest nerdosphere competition ever, inspired by the greatness that is the Emerald City Comic Con that took place this past weekend. We’ve settled the fights between Harry Potter and Lord of the Rings, along with the competition between JJ Abrams and Joss Whedon, but we still have 4 more competitions to get through. So round up your nerdling hordes, and let’s do this! In our lineup today is:

World of Warcraft vs League of Legends

Mass Effect vs Diablo

DC Comics vs Marvel Comics

Star Trek vs Star Wars

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If you walk by my desk. you’ll immediately learn three things about me:

1)      I’m kind of a geek.

2)      I’m not that good at cleaning.

3)      My desk is cluttered with things that make me very happy.

In face, I spent this last weekend indulging in the things that make me very happy at this year’s Emerald City Comic Con. I’ve only ever been to my local con but it seems a common theme that cons are a safe place for you to go overboard with your fandom – Trekkers, Ringers, Whovians and Bronies alike unite at cons that encourage you to be you. In fact, Wil Wheaton was recently trending on Facebook after sharing a rather sweet piece of advice with a young question asker about dealing with bullies.

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Whether it was Sim Bhullar of New Mexico State or Mamadou Ndiaye of the UC Irvine Anteaters, spectators of the ongoing NCAA basketball tournament got the chance to see some “big boys” play in the paint this year.

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Besides these giants, there were some “big” players off the court as well.

In what seems like the spirit of the bracket, Warren Buffett, business extraordinaire and owner of Berkshire Hathaway, agreed to back the billion dollar bracket challenge sponsored by Quicken Loans.

sportscenter tweet

The challenge was that whoever correctly predicted all the wins of the tournament would win $1 billion. I say was, because at this point there are zero brackets that qualify. Read more…

The snow is melting and temperatures are warming up, which can only mean one thing – it’s time for MARCH MADNESS! Aside from Super Bowl Sunday, the NCAA Men’s tournament is the biggest sporting event in America. Whether you are a die-hard fanatic, casual fan, or just like the mascots, you are aware that it is March Madness. It’s unavoidable. As you tell from the graphic below, people from Seattle, Washington to Gainesville, Florida have filled out a bracket (or brackets in my case) with the hopes of winning a pool.

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1During a Kantar Twitter Workshop event, Larry Friedman, the Chief Research Officer at TNS, shared his excitement about the value that social media brings to a market researcher. His view, shared by many of the presenters was that social can be used in predictive models. “There is signal in the noise. You just have to extract it,” he explained. This gives marketers a jump on obtaining market reaction, enabling real-time decisions and adjustments as necessary.

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