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The WOMMA Summit 2011 Hits the Strip

Posted by Ryan Graves on November 9, 2011

Best and next practices for social media marketing pros. That’s what you get for waking up in Vegas starting November 16^th if you’ll be attending the 2011 WOMMA Summit. We’re sponsoring this year’s summit where attendees can expect killer keynotes, tons of breakout sessions, and networking opportunities galore to interact with the 500+ other smart marketers participating in the event.

We’re thrilled to be the sponsor of Thursday’s, November 17^th, 8:00 – 9:00 am, Keynote with Simon Mainwaring: We First: How Social Media can Remake Capitalism and Build a Better World. Following his keynote, Simon will be at our booth to sign copies of his book. You’ll also have an opportunity to meet him at our booth during the Welcome Reception on Wednesday, November 16^th, from 6:00 – 7:30 pm—be sure to stop by!

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Fired-up for Forrester’s Consumer Forum!

Posted by Jennifer Rodriguez on October 21, 2011

The fall event season is in full swing here at Visible and we’re headed to Chicago next week for Forrester’s Consumer Forum, October 27^th – 28^th. This was a great event last year so we’re really excited about exhibiting again.

This year the event focuses on how disruptive technology, digital connectivity, and the proliferation of customer touchpoints are dramatically changing the way customers interact with products and channels – as well as how this, coupled with changing consumer behavior is eradicating traditional business models, products, and distribution tactics.

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Social Media and the New Corporate Culture

Posted by Vicki Blair on October 20, 2011

How do you determine the possible business impact one employee could have by interacting with a single customer? How do you measure the cost to a company if they never know what innovative changes would reduce an exodus of long term customers? What if you were missing ways to reduce the sales cycle and improve margins? One of the things I find so fascinating about social media for business is that it addresses all of these questions and much more – often bringing with it answers in the form of ingenious solutions. Yet, what successes and wins go unrealized if your corporate culture is stymied by old-school beliefs that ignore the role social media plays in shaping today’s business?

I attended the Network Computing Architects (@NCAnet) annual conference last week. With prestigious speakers such as Nir Zuk, founder and CTO at Palo Alto Networks, and Sanjay Mirchandani, CIO of EMC Corporation, you can imagine the highly technical topics of the day. Presentations and panels energized the audience around timely and valuable topics such as cloud computing, IT security, data centers, network infrastructures, compliance, virtualization, WAN optimization and so forth. As an adjunct to the technical agenda was a CEO breakout session on a topic that cannot be ignored regardless of the business you’re in. That panel discussion was The Effect of Social Media on Business Culture in the Next Decade.

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Oracle OpenWorld 2011 Wrap-up

Posted by Ellen Enrico on October 12, 2011

We’re just back from Oracle OpenWorld where we participated as a Gold level member of the Oracle PartnerNetwork. The 5-day event consisted of over 2,000 educational sessions, 400 product demos, exhibitions from 450 partners showcasing applications, middleware, database, server and storage systems, industries, management, and infrastructure—all engineered for innovation. This event was dedicated to helping businesses optimize existing systems and understand upcoming technology breakthroughs, drawing more than 45,000 attendees from all over the globe.

It was impossible to attend all the sessions, but I managed to see Larry Ellison’s opening keynote and a couple of great executive sessions including Fujitsu’s, Goro Watanabe, presenting on Japan’s earthquake/tsunami recovery and the World’s #1 Supercomputer, and Price Waterhouse’s “Engaging the Digital Consumer”. These two sessions, along with Larry Ellison’s closing keynote on Wednesday, 10/5, can be seen on-demand here.

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WAA Symposium Comes to Microsoft Campus on Monday

Posted by Ryan Graves on September 30, 2011

Next Monday the Web Analytics Association will hold a symposium at the Microsoft campus in Redmond and we’ll be there throughout the day discussing digital and web analytics with other like-minded individuals. The WAA began its symposiums as a pilot program last year as a venue to bring together digital analytics, web analytics, marketing and business professionals for educational development and networking.

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Visible’s Eric Forst to Moderate at OMMA Global

Posted by Ryan Graves on September 20, 2011

Our SVP of Strategic Agency Partnerships has been a busy man the past few weeks and his travels continue on Monday where he will head to New York to moderate a panel at OMMA Global that asks the question, “What Can Agencies Get Out of Testing Their Own Social Media Projects?”

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Celebrating the Good and the Great—It’s Social Media Week

Posted by Ellen Enrico on September 19, 2011

Today kicks off Social Media Week and we’re excited to be part of this great event. Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. This 5-day long event is delivered primarily through a network of internationally hosted bi-annual conferences and online through social and mobile media. Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

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Social Media Week Hits LA and Visible’s Eric Forst is Ready

Posted by Ryan Graves on September 16, 2011

Next week is Social Media Week and our SVP of Strategic Agency Partnerships, Eric Forst, will be kicking it off on Visible’s behalf at a panel produced by the LA chapter of the Public Relations Society of America and sponsored by Visible. The panel, Facebook’s Impact on Entertainment PR and Marketing will include social media and entertainment industry all-stars and will focus on the impact of Facebook on entertainment industry PR and marketing. Topics include best practices, case studies, and strategies for social success in the industry, as well as tactics to avoid.

The best part of it all? It’s free! So if you’re in the LA area on Monday make sure to stop by the event and see Eric and other professionals from Facebook, major studios, talent agencies, and PR/marketing firms speak about how social media is changing the entertainment landscape.

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Gearing up for Gravity Summit’s FutureM Conference

Posted by Ryan Graves on September 9, 2011

On Monday social gurus from around the country will be gathering in Boston forGravity Summit’s annual FutureM conference to learn best practices for attracting and retaining customers in the age of digital business. We’re excited to be sponsoring the event and our SVP of Business Development, Elizabeth Morgan, will be there to speak on Visible’s behalf about social influence and its impact on social capital.

Among other topics, Elizabeth will be discussing why effective measurement and metrics for defining the social influence of the consumer is one of the most important areas of social business today. If you’re attending FutureM, make sure to come hear about how brands and vendors are working to solve this challenge and opportunity.

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All-Star Game Wrap-up – Social Style

Posted by Cliff Mosley on July 14, 2011

As a lifelong Red Sox fan, watching the MLB All-Star Game is one of those summer traditions I always look forward to. This year I pulled in the social angle and was rewarded a perspective that of the collective enthusiasm of MLB tracking along in cyberspace.

Leading into the game the overall social conversation was dominated by continued excitement over the previous night’s #hrderby and Robinson Cano of the @Yankees exciting win over Adrian Gonzalez of the Red Sox (to be honest, I was less excited about the victory than most). Beyond the typical rivalry and exciting contest, the underlying theme was Cano being pitched to by his father.

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