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Webcast: Expert Insights from the 2012 Enterprise Listening Platforms Forrester Wave™ Report

Posted by on May 8, 2012

Register now for tomorrow’s webcast! Learn about enterprise social media monitoring platforms and how Visible® clients leverage data gained through Visible Intelligence®.

Join guest speaker, Forrester Research Inc. Analyst Zach Hofer-Shall and Elizabeth Morgan, Visible SVP of Business Development, for a complimentary webcast during which Zach will discuss insights from the new 2012 Enterprise Listening Platforms Forrester Wave™ report. The report provides a comprehensive evaluation of enterprise social media platforms on the market based on over 60 criteria that focus on each platform’s:

• Current offerings and capabilities
• Executive vision and strategy for future development
• Market presence in terms of current base, employees and partners Read more…

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Rocking Explore in Music City

Posted by on April 9, 2012

This week we are packing our bags and heading to Music City for the second Explore event taking place on April 13th in Nashville, Tennessee.  This promises to be another great one-day event focusing on helping the business owner, marketing professional, public relations practitioner and other business professionals understand a deeper, more strategic approach to digital and social media marketing for their business. Read more…

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Too Much Good Social Stuff – How ampm Convenience Stores Are Winning with Social Media Data

Posted by on April 2, 2012

ampm webcast

ampm convenience store’s tagline is too much good stuff and when it comes to our upcoming webcast, I think there will be too much good social success stories shared–which is why I’m really looking forward to this event.

On April 10th at 10:30am PT/1:30pm ET you’ll hear Gary Schechner, Advertising and Marketing Manager and Social Media Scientist at ampm and Fer Wang, Director of Social Media at Mindshare (ampm’s media agency) discuss their social successes from using Facebook and Twitter as well as other social media channels to improve marketing effectiveness, protect brand reputation and generate new customer insights. Read more…

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Watch the Webcast How Social Data Can Boost Your Business Without Busting Your Budget

Posted by on March 26, 2012

My webcast, How Social Data Can Boost Your Business Without Busting Your Budget is now online for those of you that missed it!  Click here to watch the video of the presentation or to listen to the podcast version.  Here’s a little taste of what we covered in the webcast:

Boosting Your Business

Most of us immediately think about flashing sales dollars when we hear the term boost your business.  And that’s not a bad thing–the almighty dollar does speak loud and clear, especially when you are looking for ways to show a return on an investment like a social media program. Read more…

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How Social Data Can Boost Your Business without Busting Your Budget

Posted by on March 19, 2012

Join our webcast on accessing social data within your budget- happening tomorrow!

Businesses are getting the value of social media data: tapping into millions of real-time, unfiltered conversations with consumers who are searching for recommendations, help and an outlet to share their experiences. But many companies are still unclear about how to use this data to drive measurable business results. Worse yet, they are unsure what budget or resources are required to adequately monitor, analyze and engage in these conversations. Read more…

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Social Media in the World of Sports & Entertainment – 4th Annual Gravity Summit Recap

Posted by on March 5, 2012

We sponsored and presented again this year at the 4th Annual Gravity Summit that took place just over a week ago on the UCLA Campus in Los Angeles, CA. It seems this event never disappoints as it was a spectacular day of learning and sharing about social media monitoring in the world of sports and entertainment. Not to mention the presence of some big names from these industries, including Warren Sapp, Janiva Gavankar, and for the 80’s music fans out there, Curt Smith from Tears for Fears.

There’s nothing more social than sports and entertainment. Community, passion, excitement, enthusiasm, celebrity, and personal branding—all of these things tie into the idea of social media and define sports and entertainment. These two worlds are absolutely merging. Read more…

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Women’s Purchasing Intent & Behavior – What We Found Out When We Explored “What She Said” in the Social Sphere

Posted by on February 23, 2012

Earlier this week, we had the pleasure of meeting and hanging out with Jason Falls, CEO of Social Media Explorer while he visited our offices on Tuesday. During his stay, he spoke to our company, joined us for a local tweet-up in Seattle, as well as co-presented a webcast with our own Director of Professional Services, Carly Wilcox. The webcast was titled, “What She Said” – How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior.  Their presentation discussed how listening to female conversations online can provide insights into what influences and impacts women’s buying decisions and behavior. Read more…

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A Recap of Social Media Explore from Dallas Fort Worth

Posted by on February 20, 2012

Last Friday we had the pleasure of sponsoring/attending the first of five Explore events hosted by Social Media Explorer in Dallas Fort Worth. The event was chock full of information with speakers that ranged in the field of digital and internet marketing, social media, and subject matter experts in specific niches within the digital marketing world. The day’s agenda was indeed nothing short of top-notch!

I had the opportunity to sit in on some of the sessions including CopyBlogger Brian Clark’s “The Jedi Warrior Guide to Online Marketing Success.”

Read more…

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Tweet-up with Jason Falls, CEO of Social Media Explorer

Posted by on February 17, 2012

Tuesday, February 21, 2012 | 5:00pm – 6:30pm | Brave Horse Tavern 

Jason Falls, CEO of Social Media Explorer, will be visiting the Visible office on Tuesday, February 21st for our “What She Said” webcast and will join us that night for a tweet-up at Seattle’s Brave Horse Tavern to meet and connect with fellow social pros! Read more…

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Headed to LA for the 4th Annual Gravity Summit

Posted by on February 15, 2012

Next Wednesday, February 22nd, we’ll be down in LA to attend the 2012 Gravity Summit event at the UCLA campus. The Gravity Summit, now in its fourth year, brings together media influencers from sports, entertainment, and social media to talk about how social has transformed marketing and fandom in these industries. This year will be the largest event yet, bringing together over 300 top influencers and decision makers from some of the largest companies in Hollywood.

Last year we sponsored the third Gravity Summit event and we’re excited to be doing so again as the summit continues to grow. The event will take place at UCLA’s Covel Common Conference Center and it’s not too late to register. If you’re in the area, make sure to attend to gain valuable insights from some of the most influential social pros in sports and entertainment!

Read more…

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