
We’ve spent the last few weeks looking at what women talk about online and how their social conversations could help brands better connect with this powerful target audience that accounts for 85% of ALL consumer purchases. We’re excited to share our findings next week along with Social Media Explorer CEO, Jason Falls on a webcast occurring Tuesday, February 21st at 10:30am PT/1:30pm ET.
During this event, we will discuss how listening to what women discuss in the social sphere and integrating this social data with existing business systems can shed light on what influences women’s buying intent and purchasing behavior.




Long Live Seattle as a Fashion Capital
Posted by Debbie DeGabrielle on September 21, 2011As I watched a news story on King 5 news last week I had to laugh at the local Seattleites responses when they were asked for their reaction to a ranking Seattle just received in a survey by MSN Travel and GQ Magazine which lists Seattle as the sixth-worst dressed city in the world. The survey said we needed to, “Move past grunge and get over the plaid.”
While we enjoy many positive distinctions, such as being a great city to live in and being one of the most photographed cities in the US, this most recent ranking seemed just plain wrong from my point of view.
Read more…