All posts in Community

“What She Said”- How Women’s Social Conversations Impact Buying Intent & Purchasing

We’ve spent the last few weeks looking at what women talk about online and how their social conversations could help brands better connect with this powerful target audience that accounts for 85% of ALL consumer purchases.  We’re excited to share our findings next week along with Social Media Explorer CEO, Jason Falls on a webcast occurring Tuesday, February 21st at 10:30am PT/1:30pm ET.

During this event, we will discuss how listening to what women discuss in the social sphere and integrating this social data with existing business systems can shed light on what influences women’s buying intent and purchasing behavior.

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As I watched a news story on King 5 news last week I had to laugh at the local Seattleites responses when they were asked for their reaction to a ranking Seattle just received in a survey by MSN Travel and GQ Magazine which lists Seattle as the sixth-worst dressed city in the world. The survey said we needed to, “Move past grunge and get over the plaid.”

While we enjoy many positive distinctions, such as being a great city to live in and being one of the most photographed cities in the US, this most recent ranking seemed just plain wrong from my point of view.

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Today kicks off Social Media Week and we’re excited to be part of this great event. Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. This 5-day long event is delivered primarily through a network of internationally hosted bi-annual conferences and online through social and mobile media. Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

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Until recently there has been somewhat of a balance of power between the major social network players.  Twitter was your go-to tool for mass public broadcasting as long as you can keep it brief.  Facebook was more about the personal relationships with friends and family where as the TV show Cheers theme song says “everybody knows your name”, plus a few brand and celebrity page options and brainless games.  And then Google+, after learning some hard lessons with Google Buzz, focuses on organizing relationships and allowing significant control over your privacy and who you share with via circles.

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So, it has been a week for me as Visible Technologies new Community Manager. I’m not going to lie, it’s pretty cool when people ask me what I do now and I answer with things like, “I tweet”, “I Facebook”, and “I read interesting articles and blogs”. While my evolving job description will certainly grow to include much more, it’s shocking how those tasks alone can completely fill my day. Perhaps equally shocking is just how excited I get when I get a response to an article I’ve posted or a re-tweet. I’m now more excited to check Visible’s accounts for updates than I am to check my own personal accounts!

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