All posts in Best Practices

How to Tell When You Need Professional Social Media Software

Posted by on February 16, 2012

Small business owners can get by with just a few free social media monitoring applications and tools out there for only so long.  At some point, you’ll likely come to the conclusion that the time and effort involved makes it well worth it to pony up a bit more of your hard earned cash and assign a bigger budget to the social media component of your marketing plan.  This article should help you know when that time has come and what to do about it.

Signs that you need to upgrade to a professional social media platform or SaaS (Software as a Service) application:

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Top 5 Challenges of Social Data Integration, Part 1

Posted by on February 9, 2012

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to your CRM and to marry traditional metrics like Web traffic and sales data to social discussions and activities.  Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.

Let’s take a look at five of the most notable challenges to integrating social media data into your business and how Visible® can help.

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Greatest Social Media Pitfall

Posted by on February 2, 2012

Social media data is a valuable source of enterprise-wide feedback for businesses that are savvy enough to leverage it. Social insights enable customer service teams to better serve customers, helps corporate communications spot crises and measure “buzz,” gives marketers a brand health barometer and competitive benchmarking index and allows researchers access to previously untapped consumer insights. Social data makes it possible for advertisers to optimize campaign messaging and track results, and gives sales organizations the ability to find their competitors’ unhappy customers, while identifying prospects in the market for their products.

However, social media data by itself is not nearly as instructive for taking action and driving results as it is when integrated into your business strategy and execution.   The real power and ROI of social data comes from marrying it with existing business systems, processes and data (e.g. CRM platforms, market research, point of sale (POS) systems).  Add in traditional media sources such as news feeds, television, satellite and mobile technologies, and with this holistic view you can see responses to your entire media ecosystem in one place. Combining social data with metrics such as Web analytics allows you to see the impact of your messaging and the resulting actions and conversions.

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Facebook Page Cheat Sheet

Posted by on January 20, 2012

Most of you have a Facebook page for your brand at this point.  Would it be handy to have a cheat sheet with all of those sizes and dimensions for quick reference when you need to update your profile picture, the timeline cover picture, custom tabs, ads, etc?  How big can the pictures you upload be?  How long can a video be?  How many characters can your title be?  Well now you have one!

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Best Practices to Manage 6 Social Media Threats

Posted by on January 12, 2012

While social media has presented a new valuable and effective means of connecting with and learning about consumers it has also brought with it potential threats that organizations must prepare for and handle whether they are actively participating in social conversations or merely watching from the sidelines.

Previously, we discussed six social media threats that present real risks for enterprises. Now we will discuss best practices that you can implement to mitigate and even eliminate these threats when possible.  Of course it isn’t reasonable to think you can plan for every situation that may arise, but by setting the stage ahead of time and taking the necessary precautions, you can minimize the impact should something occur.

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6 Social Media Threats You Need to Know About

Posted by on January 11, 2012

Social media is an incredibly powerful medium that enables companies to access unfiltered consumer feedback and engage with customers and potential customers all while they build their brands and provide valuable information. Twitter, Facebook, YouTube and LinkedIn are all commonly used platforms in this endeavor, but social media for enterprises isn’t all like-ing and friend-ing.

For organizations, the reality is that there are some real risks to using social media ranging from damaging the brand to exposing proprietary information. Here are six of the biggest social media threats you need to know about whether your company is an active participant or sits more on the sidelines.

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Frequently Asked Questions in Social Media Monitoring

Posted by on December 19, 2011

Social media monitoring isn’t exactly a household name… yet. In the meantime, there are obviously a lot of questions asked by those unfamiliar with it.

Hopefully, the following will give you a greater understanding of how our system works. You can also check out our official social media monitoring FAQ page for a more in depth look at this exciting technology.

Question: Why does my company need social media monitoring? Read more…

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What Pharmaceutical Companies Need to Know About Adverse Event Reporting in the Social Environment

Posted by on December 12, 2011

Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to adopting it because of an underlying fear about the legal risks, which are typically associated with Adverse Event Reporting (AER). In a heavily regulated industry and with millions of conversations happening online – from blogs and forums to Twitter and Facebook – it’s a logical fear for pharma companies to assume they are opening themselves up to problems.

But let’s look a little closer. As pharma companies know, there are four very specific criteria that must be met in order to constitute filing a report with the FDA. If a report does not contain all four elements, it will be returned as insufficient.The FDA’s four parameters for submitting information about adverse experiences are: Read more…

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Top 5 Myths about Business and Social Media

Posted by on December 6, 2011

Here are some of the top myths that continue to perpetuate when it comes to businesses getting involved with social media:

  1. If you build it, they will come.   It worked for Kevin Costner in the movie Field of Dreams but it doesn’t happen that way in the real world.  Building your brand in social media requires consistent promotion and engaging content that brings value to your target audience.  Just putting up a Facebook page or creating a Twitter handle isn’t going to bring fans or followers.  The key is to provide quality content frequently to your followers, then more will come.
  1. My company must be on every social network.  There are thousands of social sites out there but not every one of them is right for your business and matches your target audience.  A better approach is to focus your energies on sites you deem most important because of the type of content, activities or audience it attracts and as you have the time and resources to add more do so.  Social media is about quality interactions not quantity of posts so choose where you direct your efforts carefully. Read more…
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Social Media Monitoring: What Terms Should Your Company Track?

Posted by on November 23, 2011

Social media monitoring is an excellent tool that can give your company a wealth of information on how its services are resonating with its target demographic. But in order for it to reach its full potential, companies must choose the right terms to keep track of.

For companies that have never monitored social media before, it can be challenging to brainstorm all the right terms. While many think that simply monitoring a company’s brand name will suffice, in reality there is an abundance of ways people could be discussing a particular business without directly referring to it by name.

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