All posts in Best Practices

Top 5 Challenges of Social Data Integration, Part 4

Posted by Jackie Kmetz on February 29, 2012

The benefits of integrating social data into your existing business CRM data are tangible and plentiful. Social media is powerful, but it is ten times more informative and actionable when combined with traditional media, existing systems and emerging technologies like mobile. In this final post in our series we will look at the fifth and most cost prohibitive challenge for businesses integrating social media if they choose to do it on their own.

For reference, in part 1, we looked at the challenges of enormous social data volumes that can easily overwhelm enterprise systems and put the rest of their organization at risk. In part 2, the difficulties of managing unstructured social data as well as the new methods and standards of accessing social data were addressed. In the last post, part 3, we covered the challenges of cleaning, organizing and enriching social data to make it useful and meaningful. Let’s take a look at the fifth of the most notable challenges to integrating social media data into your business and how Visible® can help. Read more…

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Top 5 Challenges of Social Data Integration, Part 3

Posted by Jackie Kmetz on February 22, 2012

Today’s companies understand the importance of listening to their customers and value social media’s role in the listening process. But blending social data into the mix of business data you are already managing is nearly impossible if the data is not consistent, clean and formatted in a way that allows you to slice, dice and pivot on the aspects that are meaningful to you. In our last post we looked at the two more challenges businesses face when looking at integrating social data into their current systems—the processing the volumes of data to make it useful and having the technical expertise and requirements to build and maintain the systems required to accomplish these tasks. Let’s take a look at the next challenge. Read more…

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Top 5 Challenges of Social Data Integration, Part 2

Posted by Jackie Kmetz on February 17, 2012

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help. Enterprises looking to accomplish this on their own face some intense hurdles. In part one of our Challenges of Social Data Integration Series we looked at the first challenge businesses face when looking at integrating social data into their current systems—dealing with the enormous volume of information and how easily that deluge of data can overwhelm existing business systems.

Top 5 Challenges of Social Data Integration, Part 1

Posted by Jackie Kmetz on February 9, 2012

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to your CRM and to marry traditional metrics like Web traffic and sales data to social discussions and activities. Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.

Let’s take a look at five of the most notable challenges to integrating social media data into your business and how Visible® can help.

Best Practices to Manage 6 Social Media Threats

Posted by Jackie Kmetz on January 12, 2012

While social media has presented a new valuable and effective means of connecting with and learning about consumers it has also brought with it potential threats that organizations must prepare for and handle whether they are actively participating in social conversations or merely watching from the sidelines.

Previously, we discussed six social media threats that present real risks for enterprises. Now we will discuss best practices that you can implement to mitigate and even eliminate these threats when possible. Of course it isn’t reasonable to think you can plan for every situation that may arise, but by setting the stage ahead of time and taking the necessary precautions, you can minimize the impact should something occur.