All posts in Best Practices

How much does it cost to launch a new product or service? Marketing expenditures alone can run into the millions pretty quickly. Just think about how many product launches happen during the Superbowl! Now add on the cost of the people creating and managing launch activities. Then add the cost of the market research and product development. Do you think you spent more than $1m on your last launch? If you are a big brand, it’s highly likely. If you’re a small brand, maybe just under that mark.

So the question becomes, “How can you do a better job and get higher returns on your launch, no matter how you measure it?”

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GleansterLtBlueLogo_500pxNext Tuesday, April 8th, Ian Michiels, Principal and Managing Director at Gleanster Research, will be joining Visible for a webcast surrounding how to improve product launches using social media data. Product and service launches are often the biggest marketing event of the year, and it’s important to know how to use past and current data for acting and reacting successfully when it comes to such a big event. Michiels writes on the Gleanster blog about the topic:

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Social-Media-GraphicDaylight Savings time has come and we’ve sprung forward for the benefit of longer days, but does this actually mean more time during our day? Unfortunately no. And from working with our clients, I know that many of you are tackling thousands, and in some cases millions of pieces of social data on a daily basis as you monitor your brand, analyze the competitive landscape, create pitch decks, manage customer service and more, and all of this work has to fit into already packed days. Visible Intelligence is packed with many tools and functionalities that can help keep you and your teams up to date and save you time.

Considering we can’t actually give you more hours in the day, your Account Managers wanted to share some of their favorite features and tips and tricks for taming your social to-do list.

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Everyone can use more time in their day. The added challenge of keeping up with the fast-changing world of social media makes for action-packed, eat-lunch-at-your-desk kind of days. Our latest product update includes some time savers and short-cuts to help our clients be more productive and maybe go out to lunch once in a while. New features include:

  • Faster, repeatable campaign analysis
  • Improved sorting options
  • New trend chart viewing options
  • Additional common categories for deeper analysis and segmentation

1I think one feature that marketers will love is the ability to name and save your campaign dates and then reuse these campaign dates over and over for analysis.  Now there is no need to remember specific dates for each marketing campaign or initiative. The campaign name helps you easily find the conversations and insights that you are looking for. Once the campaign date or dates are saved, just select the one you need from the menu.  Now it’s easy to jump between campaigns with different dates.  And you can easily edit and manage the dates as needed.

Schedule a demo and we can show you how to use this useful new feature and many other time savers.

 

agile-marketing-cycleCompanies need a strong social media presence to survive and grow — to do so, brands are beginning to capitalize on the value of social media intelligence as a critical element for marketing strategies. A recent Gleanster analysis reported that 85 percent of brand marketers are now using social media intelligence to drive their strategies. As these brands start leveraging the rich insights social media can provide, they will be forced to address the demand for real-time response and communication with customers. This leap to an agile content development, instant distribution and real-time performance environment is driving the creation of new models to ensure successful execution.

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On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of the most popular events we have run in the last 12 months. It is great to see so many people excited about the future of social media data analytics.

The objective of the webcast was to introduce the concept of combining social media with enterprise data and discuss potential areas of value. We chose to take a “foundational” approach to the webcast based on our understanding of where people are right now regarding their analytic capabilities. Our poll of the attendees confirmed our approach. The vast majority of the attendees are not combining social media and enterprise data now.

We asked the question, “What drove you to register for this event?” The options given were:

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blogging-14Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, but how you actually go about doing it.  I realized that this speaks to something I am seeing more and more companies asking, as well, as they look for creative ways to build engaging communities – “How do I do it, how do I find things to write about, and how often should I do it?”  Creating content, both original and curated, remains a hot topic and social media can provide a treasure trove of material to help.

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