Now, more than ever, we live in an information age, and a huge portion of the information shared is online via social channels. This shift in global communication has changed the way agencies do business, providing the ability to more strategically counsel clients and agility in responding to market changes.
In our Webcast on June 21st at 9:00am PT/12:00pm ET titled Are You An Effective Conversation Architect?, we’ll be joined by Joe Muran, Managing Partner of M80, to discuss how agencies can capitalize on this shift. This Webcast, sponsored by the Advertising Research Foundation, will explore the fundamentals of conversation architecture to support the diverse needs of agencies, including:
- Influence identification
- Site selection and targeting
- Sentiment analysis
- Topic discovery to support creative development and search optimization
- Crisis alerts and reputation management
Join us for an exploration of best practices and case studies that demonstrate how the right mix of creative design, campaign execution, and media planning can make you an effective conversation architect and deliver profitable social outcomes. The Webcast is next Tuesday, meaning there’s only one week left to register – click below to sign up!