The new year means a fresh start and after the busy holiday season, we don’t blame you for wanting to jump forward. But before you move on to 2013, there is plenty of insight to be derived from the recent past.
With the rush of the holiday season behind us, we take a moment to reflect on what we can learn from it. Social networking is continuing to influence many aspects of the consumer-business relationship. How did it affect the shopping season and how does it continue to affect the bottom line? Find out in our upcoming Webcast on Tuesday, January 15, where expert analyst Susan Etlinger of Altimeter Group will be joining Visible business analyst Cathy Buena to discuss:
- The challenges of utilizing and measuring social vs. traditional media
- Insights on the most discussed products, brands, and campaigns of the 2012 holiday season
- How companies are connecting this data to revenue and assessing their social ROI
Join us Tuesday, January 15 at 10:30 am Pacific for a recap of this year’s holiday social trends and a look into the business decisions being informed by these conversations. Register now!
Join us Wednesday July 11 for our next webcast!
Move beyond simply listening and learn how to leverage customer social data to improve your business choices.
The social web has created an unprecedented wealth of data about what customers, prospective customers and the community at large think, feel and say about your brand. But interpreting this data–and making decisions based upon it–requires much more than counting likes, follows and retweets. Join Industry Analyst Susan Etlinger as she discusses what it takes to move from basic metrics to insights that can drive your business decision-making. Susan will discuss the state of social media measurement today, best practices among global 2000 companies and how this industry will likely evolve over the next few years. Read more…
Register now for tomorrow’s webcast! Learn about enterprise social media monitoring platforms and how Visible® clients leverage data gained through Visible Intelligence®.
Join guest speaker, Forrester Research Inc. Analyst Zach Hofer-Shall and Elizabeth Morgan, Visible SVP of Business Development, for a complimentary webcast during which Zach will discuss insights from the new 2012 Enterprise Listening Platforms Forrester Wave™ report. The report provides a comprehensive evaluation of enterprise social media platforms on the market based on over 60 criteria that focus on each platform’s:
• Current offerings and capabilities
• Executive vision and strategy for future development
• Market presence in terms of current base, employees and partners Read more…
Tuesday, February 21, 2012 | 5:00pm – 6:30pm | Brave Horse Tavern
Jason Falls, CEO of Social Media Explorer, will be visiting the Visible office on Tuesday, February 21st for our “What She Said” webcast and will join us that night for a tweet-up at Seattle’s Brave Horse Tavern to meet and connect with fellow social pros! Read more…
Next Wednesday, February 22nd, we’ll be down in LA to attend the 2012 Gravity Summit event at the UCLA campus. The Gravity Summit, now in its fourth year, brings together media influencers from sports, entertainment, and social media to talk about how social has transformed marketing and fandom in these industries. This year will be the largest event yet, bringing together over 300 top influencers and decision makers from some of the largest companies in Hollywood.
Last year we sponsored the third Gravity Summit event and we’re excited to be doing so again as the summit continues to grow. The event will take place at UCLA’s Covel Common Conference Center and it’s not too late to register. If you’re in the area, make sure to attend to gain valuable insights from some of the most influential social pros in sports and entertainment!
Next Friday, Social Media Explorer will begin its 2012 series of one-day, signature learning events called Explore. The first event will kickoff in Dallas-Fort Worth on February 17, 2012 and we’re excited to be attending and exhibiting at this event and others throughout the year.
Explore events focus on how professionals of all businesses sizes and industries (business owners, marketing professionals, public relations practitioners and even non-communications discipline professionals) can embrace social media to enhance their marketing and communications. These one-day events are full of intensive workshops and seminars to help attendees understand a deeper, more strategic approach to digital and social media marketing for their business.
From January 15th – 19th IBM will be hosting Lotusphere 2012 in Orlando, FL and we’ll be there exhibiting and demoing our social media monitoring and analytics platform, Visible Intelligence®, as well as discussing a range of social business topics. The event will consist of over 300 sessions focused on social business best practices and results by internal and external experts of the IBM community.
New to Lotusphere this year is IBM Connect, a two-day parallel event dedicated to the meaning of being social in business to create value and better business outcomes. Obviously we’re particularly thrilled about this addition and we’re excited to be attending some of these sessions as well.
If you’re also attending Lotusphere next week, make sure to stop by and see us in the Solutions Showcase, booth #210!
Most businesses agree that listening to social has become an integral part of communication with customers and the marketing strategy as a whole. But listening is no longer enough. To build strong customer experiences, you must learn to leverage Social Intelligence – driving marketing and business strategy through insights generated by the integration of social and business data.
Best and next practices for social media marketing pros. That’s what you get for waking up in Vegas starting November 16th if you’ll be attending the 2011 WOMMA Summit. We’re sponsoring this year’s summit where attendees can expect killer keynotes, tons of breakout sessions, and networking opportunities galore to interact with the 500+ other smart marketers participating in the event.
We’re thrilled to be the sponsor of Thursday’s, November 17th, 8:00 – 9:00 am, Keynote with Simon Mainwaring: We First: How Social Media can Remake Capitalism and Build a Better World. Following his keynote, Simon will be at our booth to sign copies of his book. You’ll also have an opportunity to meet him at our booth during the Welcome Reception on Wednesday, November 16th, from 6:00 – 7:30 pm—be sure to stop by!
Next Monday the Web Analytics Association will hold a symposium at the Microsoft campus in Redmond and we’ll be there throughout the day discussing digital and web analytics with other like-minded individuals. The WAA began its symposiums as a pilot program last year as a venue to bring together digital analytics, web analytics, marketing and business professionals for educational development and networking.