All posts by Jackie Kmetz

Watch the Webcast How Social Data Can Boost Your Business Without Busting Your Budget

Posted by on March 26, 2012

My webcast, How Social Data Can Boost Your Business Without Busting Your Budget is now online for those of you that missed it!  Click here to watch the video of the presentation or to listen to the podcast version.  Here’s a little taste of what we covered in the webcast:

Boosting Your Business

Most of us immediately think about flashing sales dollars when we hear the term boost your business.  And that’s not a bad thing–the almighty dollar does speak loud and clear, especially when you are looking for ways to show a return on an investment like a social media program. Read more…

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So Much More To Social Than Just Brand Mentions

Posted by on March 22, 2012

Marketing Health

Does your company look for more than just brand mentions when reviewing it’s social footprint? My latest post for Mediapost’s blog, Marketing: Health takes a look at just this subject. Here is an excerpt from “So Much More to Social Than Just Brand Mentions” as well as a link to the full article: Read more…

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9 Questions to Ask About Social Media Sentiment

Posted by on March 8, 2012

Looking at the sentiment of social data can be a very useful way to help get a snapshot view of consumer perceptions, quickly dig into a pile of potential customer servicing opportunities and provide another layer of filtering to identify insights into the complex ways that people discuss and emote about topics.  Sentiment scores are a standard data enrichment piece for enterprise-ready social media and monitoring solutions, and a few free tools offer lightweight, less accurate versions with their functionality.

So as a business, what kind of questions should you keep in mind while evaluating social sentiment solutions when choosing a social listening platform?  Here are 9 questions you should answer for yourself when evaluating what a specific software solution has to offer. Read more…

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Using Sentiment in Social Media Monitoring

Posted by on March 6, 2012

If you have looked at social media monitoring platforms to help you better understand what consumers are saying about your brand on the social web, sentiment has probably come up on more than one occasion.  In this post, we look at what sentiment means from a business perspective and the nuances of sentiment accuracy.

The Value of a Sentiment Score

A sentiment score can be an extremely useful in evaluating a large data set of social brand mentions.  Sentiment scores can give users a straightforward way to segment and filter content based on positive or negative commentary, allowing them to isolate the themes or issues driving that sentiment.  It also allows for dynamic and illustrative reporting of trends and market reactions, or situations like product recalls. Read more…

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Top 5 Challenges of Social Data Integration, Part 4

Posted by on February 29, 2012

The benefits of integrating social data into your existing business CRM data are tangible and plentiful.  Social media is powerful, but it is ten times more informative and actionable when combined with traditional media, existing systems and emerging technologies like mobile.  In this final post in our series we will look at the fifth and most cost prohibitive challenge for businesses integrating social media if they choose to do it on their own.

For reference, in part 1, we looked at the challenges of enormous social data volumes that can easily overwhelm enterprise systems and put the rest of their organization at risk.  In part 2, the difficulties of managing unstructured social data as well as the new methods and standards of accessing social data were addressed.  In the last post, part 3, we covered the challenges of cleaning, organizing and enriching social data to make it useful and meaningful. Let’s take a look at the fifth of the most notable challenges to integrating social media data into your business and how Visible® can help. Read more…

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Top 5 Challenges of Social Data Integration, Part 3

Posted by on February 22, 2012

Today’s companies understand the importance of listening to their customers and value social media’s role in the listening process.  But blending social data into the mix of business data you are already managing is nearly impossible if the data is not consistent, clean and formatted in a way that allows you to slice, dice and pivot on the aspects that are meaningful to you.   In our last post we looked at the two more challenges businesses face when looking at integrating social data into their current systems—the processing the volumes of data to make it useful and having the technical expertise and requirements to build and maintain the systems required to accomplish these tasks.  Let’s take a look at the next challenge. Read more…

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Top 5 Challenges of Social Data Integration, Part 2

Posted by on February 17, 2012

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.  Enterprises looking to accomplish this on their own face some intense hurdles.   In  part one of our  Challenges of Social Data Integration Series we looked at the first challenge businesses face when looking at integrating social data into their current systems—dealing with the enormous volume of information and how easily that deluge of data can overwhelm existing business systems.

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Top 5 Challenges of Social Data Integration, Part 1

Posted by on February 9, 2012

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to your CRM and to marry traditional metrics like Web traffic and sales data to social discussions and activities.  Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.

Let’s take a look at five of the most notable challenges to integrating social media data into your business and how Visible® can help.

Read more…

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Greatest Social Media Pitfall

Posted by on February 2, 2012

Social media data is a valuable source of enterprise-wide feedback for businesses that are savvy enough to leverage it. Social insights enable customer service teams to better serve customers, helps corporate communications spot crises and measure “buzz,” gives marketers a brand health barometer and competitive benchmarking index and allows researchers access to previously untapped consumer insights. Social data makes it possible for advertisers to optimize campaign messaging and track results, and gives sales organizations the ability to find their competitors’ unhappy customers, while identifying prospects in the market for their products.

However, social media data by itself is not nearly as instructive for taking action and driving results as it is when integrated into your business strategy and execution.   The real power and ROI of social data comes from marrying it with existing business systems, processes and data (e.g. CRM platforms, market research, point of sale (POS) systems).  Add in traditional media sources such as news feeds, television, satellite and mobile technologies, and with this holistic view you can see responses to your entire media ecosystem in one place. Combining social data with metrics such as Web analytics allows you to see the impact of your messaging and the resulting actions and conversions.

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