All posts by Jackie Kmetz

Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to adopting it because of an underlying fear about the legal risks, which are typically associated with Adverse Event Reporting (AER). In a heavily regulated industry and with millions of conversations happening online – from blogs and forums to Twitter and Facebook – it’s a logical fear for pharma companies to assume they are opening themselves up to problems.

But let’s look a little closer. As pharma companies know, there are four very specific criteria that must be met in order to constitute filing a report with the FDA. If a report does not contain all four elements, it will be returned as insufficient.  The FDA’s four parameters for submitting information about adverse experiences are:

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My webcast, How Social Data Can Boost Your Business Without Busting Your Budget is now online for those of you that missed it!  Click here to watch the video of the presentation or to listen to the podcast version.  Here’s a little taste of what we covered in the webcast:

Boosting Your Business

Most of us immediately think about flashing sales dollars when we hear the term boost your business.  And that’s not a bad thing–the almighty dollar does speak loud and clear, especially when you are looking for ways to show a return on an investment like a social media program. Read more…

Marketing Health

Does your company look for more than just brand mentions when reviewing it’s social footprint? My latest post for Mediapost’s blog, Marketing: Health takes a look at just this subject. Here is an excerpt from “So Much More to Social Than Just Brand Mentions” as well as a link to the full article: Read more…

Looking at the sentiment of social data can be a very useful way to help get a snapshot view of consumer perceptions, quickly dig into a pile of potential customer servicing opportunities and provide another layer of filtering to identify insights into the complex ways that people discuss and emote about topics.  Sentiment scores are a standard data enrichment piece for enterprise-ready social media and monitoring solutions, and a few free tools offer lightweight, less accurate versions with their functionality.

So as a business, what kind of questions should you keep in mind while evaluating social sentiment solutions when choosing a social listening platform?  Here are 9 questions you should answer for yourself when evaluating what a specific software solution has to offer. Read more…

If you have looked at social media monitoring platforms to help you better understand what consumers are saying about your brand on the social web, sentiment has probably come up on more than one occasion.  In this post, we look at what sentiment means from a business perspective and the nuances of sentiment accuracy.

The Value of a Sentiment Score

A sentiment score can be an extremely useful in evaluating a large data set of social brand mentions.  Sentiment scores can give users a straightforward way to segment and filter content based on positive or negative commentary, allowing them to isolate the themes or issues driving that sentiment.  It also allows for dynamic and illustrative reporting of trends and market reactions, or situations like product recalls. Read more…

The benefits of integrating social data into your existing business CRM data are tangible and plentiful.  Social media is powerful, but it is ten times more informative and actionable when combined with traditional media, existing systems and emerging technologies like mobile.  In this final post in our series we will look at the fifth and most cost prohibitive challenge for businesses integrating social media if they choose to do it on their own.

For reference, in part 1, we looked at the challenges of enormous social data volumes that can easily overwhelm enterprise systems and put the rest of their organization at risk.  In part 2, the difficulties of managing unstructured social data as well as the new methods and standards of accessing social data were addressed.  In the last post, part 3, we covered the challenges of cleaning, organizing and enriching social data to make it useful and meaningful. Let’s take a look at the fifth of the most notable challenges to integrating social media data into your business and how Visible® can help. Read more…

Today’s companies understand the importance of listening to their customers and value social media’s role in the listening process.  But blending social data into the mix of business data you are already managing is nearly impossible if the data is not consistent, clean and formatted in a way that allows you to slice, dice and pivot on the aspects that are meaningful to you.   In our last post we looked at the two more challenges businesses face when looking at integrating social data into their current systems—the processing the volumes of data to make it useful and having the technical expertise and requirements to build and maintain the systems required to accomplish these tasks.  Let’s take a look at the next challenge. Read more…

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.  Enterprises looking to accomplish this on their own face some intense hurdles.   In  part one of our  Challenges of Social Data Integration Series we looked at the first challenge businesses face when looking at integrating social data into their current systems—dealing with the enormous volume of information and how easily that deluge of data can overwhelm existing business systems.

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We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to your CRM and to marry traditional metrics like Web traffic and sales data to social discussions and activities.  Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But this change can come with some real challenges without the right tools and partners to help.

Let’s take a look at five of the most notable challenges to integrating social media data into your business and how Visible® can help.

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