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Snowmageddon and SOPA Blackouts

Posted by Ellen Enrico on January 19, 2012

As I sat working from home with latte in hand watching the snow fall from my living room window, I set out to do my usual internet search. Depending on what you were searching the internet for on Wednesday, January 18^th, you may have run into some blacked out sites—Wikipedia, Reddit, and Wired, among many others, went partially or entirely dark in protest of the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Their goal was to underline the message that SOPA poses a very real threat of Web censorship.

Back in the day, much of our information came from books, but the proliferation of the Internet has made ownership of information difficult to police. But what other implications does this bill have besides stopping online piracy? This Mashable article does a great job summarizing the fine print that has so many people opposing it.

Does Having a Large Social Media Following Predict Political Success?

Posted by Ellen Enrico on January 19, 2012

Since the dawn of democracy, politicians have aimed to reach as many voters as possible in order to get their messages across. This has always involved trekking around the country, shaking hands, and kissing babies, but nowadays social media has become an essential part of the election equation.

It’s no secret that the younger generation is the most active demographic in social media sphere, which means this space presents a ripe opportunity for candidates to court the ever elusive Young Voter.

Social CRM – It’s Not Just Hype

Posted by Ellen Enrico on January 9, 2012

What is Social CRM and all the hype around it? According to Wikipedia there are many varying definitions of the term but Paul Greenberg’s is the most frequently quoted.

“Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.”

Given this definition, I believe the time for social CRM is finally here. Businesses are re-wiring their systems of record to connect with social data, and becoming more customer-centric, relationship-focused, and transparent. By doing so they are gaining the best possible outcomes in terms of strategic thinking and planning as well as actual tactical execution. This webcast, “The Roadmap from Social Listening to Integrated Social Intelligence”, with SymphonyIRI, Forrester Research, and Visible®, represents a great example of how SymphonyIRI correlates social data with POS (point of sale) results to drive in-store merchandising. Read more…

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Twitter explodes again at birth of Beyonce’s baby!

Posted by Ellen Enrico on January 8, 2012

On August 28th, 2011, Beyonce Knowles announced her pregnancy after her performance at MTV’s Video Music Awards. This announcement set off a tweeting frenzy and apparently set a new Twitter record with 8,868 tweets per second (TPS), surpassing the previous record set by the US Women’s Soccer team game against Japan earlier that summer.

And on Saturday, January 7, 2012, Twitterverse exploded again with the news that Beyonce’s baby was born. Searching Visible Intelligence® the day after the birth, it appears tweets started coming in at 8:00PM (PT), and then once confirmed, the biggest spike occurred at around 11:00 PM (PT). The mostly neutral tweets rushed in as people shared the news. Delighted tweets were expressed along with negative ones—one in particular upset that the couple reportedly paid $1.3 million to reserve an entire hospital floor.

The baby girl’s name was also a hot topic on Twitter. Initial reports, confirmed by the prominent terms listed below, had the baby’s name as Ivy Blue. Read more…

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A Nail-Biter in Iowa

Posted by Ellen Enrico on January 4, 2012

Here we are in a new year and kicking it off with the first electoral event: the Iowa Caucus.

As of 10 PM (PT), the Republican Party’s roller coaster campaign and last night’s race in Iowa stood at a virtual tie between Rick Santorum and Mitt Romney. Ron Paul came in at a respectable third place. It appears to have been the time for a new front runner-and the beginning of the end for some candidates. It was also a true test for Mitt Romney, who, for more than a year, and during his 2008 caucus performance, pulled around 25% of the votes and stayed flat all year round. In August, it was Michele Bachmann who won the Ames Straw Poll, but then later that month and into September, Rick Perry led the field by 38%. By October, it was Herman Cain, but by late November, it was Newt Gingrich. Finally, leading up to last night’s caucus, Iowans rewarded Rick Santorum for spending months going from small town to small town. Read more…

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